Search engine optimization and user experience optimization

1, Website content optimization

Webmaster in the site inside the establishment of the operation, too the pursuit of original, and even false original and collection, the goal is to release more and more by the search engine preferences article. The original is the best, false original second, gathering is to be punished it. In this process, we also said that the original is a high-quality article, and this "high-quality" article, we Seoer said, we are standing in the perspective of the search engine.

About the user experience, users will only think that they have the assistance of the article for high quality, and not to the tube you are not reproduced, plagiarism, false original, etc., so we can not optimize for optimization, so that the ranking may go up, but not stay users, incur a low conversion rate. This aspect I feel my Inner Mongolia SEO blog Do not enough, is the article is all I write, but the readability is not high, of course, the first is because of its own experience, ears, so the article is also easy to write.

2, Website construction optimization

In terms of construction, our SEO optimization and user experience optimization are also different. From the SEO perspective, we set up in the site to prevent the use of too much code, to establish JavaScript misappropriation, as well as page flash and the number of pictures, look forward to more text the better.

From the user experience point of view, users no matter what SEO, they like is concise not stingy, perhaps gorgeous and colorful, user analogy like cool flash results, prefer intuitive results. So, this also and our search optimization want to conflict, here on the need for our SEO task and website designers and programmers to communicate well, to think about both sides of the excellent defects.

3, the site within the chain optimization

Inside the chain is also our internal optimization of a major part of the chain in recent years to establish the ranking of the site has a lot of assistance. Inner chain optimization To do is the internal chain of anchor text optimization, we will be in the article thorn in the Site keyword anchor text, and then performance site theme, promote the site weight. Took said, within the chain set up to pay attention to key words not too single, link address also want to disagree, not all point to the home page, that will be search engine thought is mean optimization. After the grim judgment for the excessive optimization, will give the punishment.

The user experience angle, this and the website content is similar, the user sees is the content, is searches for them to need the text, but is not full space key word, like is the confession, will make the user very bad feeling, certainly this also must see stationmaster key word placement skill.