Search engine ranking Optimization Methods and Techniques

Search engine ranking Optimization Methods and Techniques

 

 

Summary:
This article introduces the Google ranking factors, effective page optimization factors, invalid page optimization factors, effective off-page optimization factors, and invalid off-page optimization factors, this helps you better display your website and get the correct review from search engines when providing website services.
Keywords:
How does Google search engine optimize Seo rankings?
Correct search engine optimization can effectively help the website to get the correct ranking. That's all. This is why I wrote this article. Over-optimization or even cheating not only takes time and effort, but also does not actually help the website.
The best practice for improving the ranking in search engines is to provide excellent and valuable content.
The factors mentioned in this article are not ranked successively. These factors are not necessarily feasible. They only provide some possibilities. If they are feasible, they must be verified by yourself. Some specific details of optimization need to be grasped by everyone. The following method has been proved feasible for the green background entry Google Patent.
Effective page optimization factors
 
Comment on effective optimization factors of Number elements
1. The first keyword in the keyword URL is the best, the second is the second, and so on. Chinese is also useful.
2. keywords in the domain name
3. the keywords in the title label should not be too long. It should be 10-30 characters or less. special characters should not be used, and excessive optimization should be punished.
4. the keywords in the description tag should not be too long. If the keyword is less than 100 words, excessive optimization will be punished.
5. the keyword in keywords is said to have been abandoned by Google.
6. the keyword density in the body is 5%-20%.
7. Independent keyword density: 1%-6%
8 key words in the H1, H2, H3 tags are useful, and over-optimization is punitive.
9 keyword font size, bold, italic
More than 10 keywords need to be considered. The closer they are, the better.
11 The Order in the keyword phrase order page should be the same as the query order.
12. Whether the keyword is highlighted at the beginning of the article, in bold or in large font
13 The keywords in the alt mark of the image are used to describe the image. Excessive optimization is punitive.
14. keywords in the Link
15 The page linked to by the navigation site should contain keywords, And the URL should preferably contain the "-" connection keyword
16 make sure that the site link is valid and there is no dead link
17. It is recommended that you click twice on any page in the tree structure. Do not click more than four times.
Add mutual references to the final page for intra-Site Links
Do not link to linkfarm outside site 19. No one is so stupid.
Keywords contained in the 20-site link text
21. Use a fixed link
22. Make sure the out-of-site link is valid.
Up to 100 out-of-site links can be processed by Google.
24 other pages
Optimization element domain name. Edu is the best,. org is the second,. com is the most noticed by search engines
The size of 25 files should never exceed 100 kb, preferably around 40 KB
26. Use the "-" connection keyword in the URL to replace spaces in the URL. The keyword should be at least 1-2. Spam may be suspected if more than 4 keywords exist.
27. constantly update pages, but do not change links. Google prefers to keep updating pages.
28. The update ratio should be within a certain range.
29 link update may be a good thing or a bad thing
30 more updates = more crawled
31. The page subject should not be too remote.
32. The same-font root keyword is mainly used in English, for example, teacher and teaching. Google will automatically use the related keywords to query complex queries.
33 use semantic-related keywords
34 unconfirmed potential semantic-related indexes
35. The URL length should not be too long. The length should be less than 100. The shorter the URL is, the better.
36. The larger the website size, the better.
37. The longer the website is established, the better.
38. Comparison between page time and website time
Invalid page optimization factors
 
Invalid Number optimization factor comment
39 text written on images: search engines cannot see text on Images
40 website consortium may be punished if it does not join a website consortium similar to link farm or a website with a large number of links without actual content
41 Oop, penalties for over-optimization OOP have been proven. If you cannot reach the homepage of Google search results, the only way is to buy Google adwords ads.
42. do not link to the link farm if there is a bad link.
43 Use Meta to mark the jump and do not let the user jump when nothing arrives.
44 use poor and low-level languages
45 poison keywords
46 excessive cross-linking should not be chained in the same C segment.
47. Google steals from other websites to protect copyrights. Once discovered, the consequences are very serious. File Google DMCA
48 use keywords to fill all the places that can be stuffed with stuff like title, keywords, and description. As mentioned above.
49. The keywords are scattered and unclear. Theme thinking is very divergent and ranking is very low.
50. Google uses two caches (one new and one old) to crawl pages to prevent Seo. If the description tag is greatly changed after your article is published, the layout will be severely affected.
51 too fast modify page too fast = Problem
52. Modifying the link too quickly = There is a problem
53 dynamic web pages are easy to enter, especially with sessionid,
54. Do not use JavaScript to redirect or hide links.
55 flash spider cannot capture Flash Content
56 using the framework spider is also not suitable for the Framework
57. Stop the robot from committing suicide in robots.txt
The link in 58 pixels is highlighted in red because it is too sneaky.
59 invisible text
60 multiple portals
61 duplicate content
62 HTML code non-compliant
Effective out-of-page optimization factors
 
Comment on effective optimization factors of Number elements
There is no need to say more about the 63-entry page rank. The higher the page rank, the higher the ranking. The Page Rank Algorithm also has a lot of information.
64-in link
Page entry link above 65 PR4
66. It is best to maintain steady growth in the speed of adding incoming links. If it is too fast, it will be punished.
67 quality of separate incoming links and PageRank
68. The text of the Link contains keywords. These keywords are not even displayed on our page.
69. The longer the incoming link is, the better.
The 70-entry link text is often not very good, and Google does not know why it needs to change
71 popularity of inbound connections
72. Number of links on the Link Page
73 ranking of links on our pages
74 keyword density on the Link Page
75. page title
76. The inbound links from expert websites have significantly improved Google's ranking (hilltop)
77. The link page has related topics.
78 it is not good to link the page to the topic of this page.
79 image hotspot links may have problems
80 JavaScript link problems
81 directory indexed by dmoz
82 whether the topic is consistent with the dmoz category greatly improves the ranking
83 indexed by Yahoo
84 The ranking has been improved by looksmart
85 indexed by Inktomi
86 indexed by other directory websites
87 hilltop cited by large websites
88. The website has been established for a long time.
89 new websites and new websites may erupt in a short period of time (1-3 weeks)
90 website directory
91 Website Map
92 website size
93 website themes
94 user behavior
(Page) page traffic
95 page Click Ratio
96 page stay time
97 do users have favorites?
98 Add/delete bookmarks
99. How do users leave and where do they go?
100 user behavior
(Website) website traffic
101 authoritative reference
102 keywords used for searching and linking to pages
103 website top-level domain name stay time
104 domain name registration time
105 formal cooperation websites
Invalid off-page optimization factors
 
Invalid Number optimization factor comment
106 purchase traffic
107 temporary link analysis to prevent temporary link Accumulation
108 significance changes
109 if there is no inbound link, at least one inbound link is required for Google to store records in the index.
110 purchasing links will disrupt the ranking system. If found, Google will take a severe penalty.
1. Whether there is no contribution link on the page
2. Whether a large number of inbound connections have been added in a short period of time
3. Are there any links on highly pr-independent webpages?
This is useful if you are not found or think of as cheating.
111 ranking of superior webpages
112 crawlers fool a page to the crawler and browse another page of the user. Google promises to block such pages.
113 inbound links from poor websites
114 Domain Name Hijacking
115 click spoofing to continuously search and click the same word
116 do not shut down or shut down when Google crawlers come.
Page of the 117 largest website
118 plagiarism from competitors
Things are always changing. Today's ranking is not necessarily higher tomorrow's ranking. Maintain a normal mindset, provide excellent content, and occasionally some good rankings are enough.