Search engine optimization marketing terminology som

At this year's Shanghai search Engine conference, I was fortunate to hear a speech by an expert engaged in calling center business standards. Suddenly, found that the domestic search engine marketing industry seems to have been missing a set of industry standards. In the absence of a sound standard specification, the company engaged in Seo\sem training or outsourcing seems to be the self-speak, self-contained system. In the future, it will not be conducive to the healthy and orderly development of the industry. Therefore, it is necessary for the individual to make industry standards and norms by the organization of an industry association.

Since 05, the author has been immersed in the network marketing business of electric dealers, for many years also counted "play rope and gain". From the early "rice worm" to the fanatical SEO, and then to the enterprise to develop network marketing solutions. Big and small web site also played hundreds of successful, failed to experience a lot. summed up in 5 words to describe it is "pain and happiness." Experience is a valuable asset that you will enjoy for life.

Today, the proposed som this term, in fact, as early as the 08 thought, but not published in the public. After all these years, the development of the search industry makes me feel the need to present this term openly. Hope to be the industry's standard norms to do their humble power. Whether people love to listen or not to listen to, agree or not agree. All hope to be treated mildly. Try to be less vocal about it. Of course, I am very happy that you pay attention to my scarf (Weibo.com/albertsem) to put forward their own views, and work together for the healthy development of the industry!

Term: Som=seo+sem

Baidu has been its search bidding system called SEM, the natural ranking called SEO. The vast majority of stationmaster also so understand. But from the perspective of interpretation, I think that sem and SEO are mutually integrated. You have me, I have you. Why do you say that?

1.SEM search engine Bidding also covers the optimization of content, such as keyword optimization, creative optimization, quality optimization.

2. Seo In today More is also a marketing strategy (few people in order to SEO and SEO), the purpose of SEO is also to directly or indirectly auxiliary SEM.

Marketing is the goal, optimization is the means. The goal of optimization is to better marketing! Broadly speaking, as long as the marketing strategy around the search engine can be defined as SEM. As long as the search engine around the optimization strategy can be defined as SEO.

　　

So, standing on the point above, SEM and SEO are not contradictory. The two are mutually reinforcing relationships. I combine these two nouns from the interpretation, and give a unified term for SOM, namely: "Search optimization and Marketing", if the more image to give it an imported word, let's call it "search wood?"

　　

This is easy to understand, but also simplifies the appellation, what do you think of it? Of course, in some occasions, in order to differentiate between the two, we still follow our original customary terms, will be bidding address SEM, natural ranking optimization title SEO.