Search the CEO: Classified information is the value flow of people and people

The amount of information on the internet is huge, when the classification of Web site operations to a certain extent, must be filled with a wide range of information, what users want? is to find the information you want and get timely feedback on your needs. Classification information must ensure that users want, in the simplest and quickest way, so that users directly find the information they need, information publishers to users timely feedback, the interaction between the two will be simple internet search behavior Extended adult and human communication behavior. Such classification information is meaningful, but also the development of classified information sites, this is by the classification of information on the site's own basic organization and presentation of information in the way determined.

Classified information as the new favorite of the Internet, in 07 continue to grow at an alarming rate, browsing several more famous classified information site Word-of-mouth, search, 58, and so on, it is not difficult to find that the current classification information site has accumulated a large number of users and a certain scale, each has characteristics, showing a benign growth trend. However, a comprehensive overview of the online classification of information industry, in the development of the same time began to highlight the problem, information random crawl, false information, the quality of the quantity of poor ... These problems come down to the lack of understanding of the core concept of classified information, the search for the colleagues of the proposal is: based on users, reflected in the basic value of classified information is the exchange of people.

Search Guest CEO He Wenyi to this deep feeling: the power of the masses is the key factor of the classification information survival, the lack of human communication, the information will not be in the relationship between the more targeted flow, only when the information can flow between individuals and individuals, the information itself to produce value, The cumulative value can help the classification information website further development. This is the value of the Internet, the network is social, the "human" dimension must be introduced into the production, acquisition, organization and presentation of information.

How to introduce users to information exchange behavior, there are two points that need to classify information industry thinking.

The publisher of the information is also the person who gets the information. Pay attention to some classified information sites, you will find a lot of information, but there is no feedback, not even click. Users who only publish for release, at best, only increase the site traffic. If the Publisher can form a better interaction, sharing information and further communication, the information will live, the user's enthusiasm will be greatly stimulated. For example, a number of popular concerts have been programmed as theme activities by the search through the travel, dining and other needs to guide the user, the effect is surprisingly good, users have in the theme of the exchange of experience, share ideas, similar to the convening of the car, fan group, such as the formation of group purchase and so on, the user's enthusiasm is fully stimulated.

Guide users to more effective information dissemination. Classified information is more random, a piece of information from the release, to create value to users and publishers to achieve the behavior of both sides, this process can be said to be a step. Whether a piece of information is interesting depends largely on the organization of the content of the information. But the general classification of information sites have not been able to provide effective guidance and advice in this regard, the publisher did not realize that the issue, as a site for the release of user information to do certain norms, so that the information itself more attractive, more effective direct, to avoid duplication of the release of waste of resources.

Today, there are many categories of information sites, there are a lot of misunderstanding, in comparison with the number of users, the site should be more users to consider, for users to think. Who can seize the user's heart, the more likely to be in the classified information industry success.