SEO Basics How to write a high quality Web page title

The title of the Web page, that is, the headline of the page, exactly how to write? How to write is a good title? The quality of title directly determines the rate of clicks and users to open your site expectations. First, let's take a look at what title is, the following figure:

　　

In search engine results, I use the red box is the title, Baidu's results directly based on my search for the keyword "What is the title of the Web page" to mark the title of what to the red, here, I believe, to the site to do SEO rankings, you should find the Title Write good bad to SEO important degree. So where does the title go? First, let's take a look at the HTML notation of the title Title property of the page (red down line):

　　

Now the general site if it is HTML files, then, if your site has backstage, such as the use of WordPress, Zblog blog platform, including some blog sites, or the use of some of the corporate web site backstage, then the general article title will be automatically generated.

　　How to optimize the Title? I share a few experiences here:

1, write title, remember, from left to right to write, the more important words on the left, whether it is Baidu or Google,360,soso and other search engines, are such judgments, the left important! Therefore, if you want to highlight your product name (customers often search keywords), then you have to put your company name or official website name behind:

For example, you are selling Iphone,ipad mobile power, the company name is Kunshan Xianda Digital, then your title will write: IPhone, ipad Mobile power-Kunshan Xianda digital, not Kunshan Xianda digital –iphone, ipad mobile power;

2, write title as far as possible contain important keywords, and the combination of people's habit search word, and interrogative sentence patterns, our country people like to use xxxx how? how xxxx? xxxx How to do, such as the form of the search, to often reasonable use;

3,title characters are best not to exceed 100 characters, contains spaces and punctuation, a word in Chinese 2 characters, search engine results will display only 64 characters, but the word will sometimes be based on the search word has a choice of display, that is not necessarily from left to right to display up to 64 characters, You can display the title of any length of 64 characters in the middle.

4,title inside not a large number of keywords, that is, do not put all the keywords you want to promote, it should be a reasonable sentence, and then this sentence contains the keyword you want to set, you can put some of the keywords to promote the main page on the other level, so that the effect is better

5, Title of a few words on the right contain some call statements, can promote the user's next move, such as you are selling Yangchenghu hairy crabs, you can at the end of the "100% authentic guarantee, the day of delivery!" Title is the effect: authentic Yangchenghu hairy crabs monopoly and buy and coupons-100% authentic, free distribution nationwide! (The red font is called the Statement of Appeal);

6,title don't change too often! Before deciding to think, especially the Title of the first page, the homepage is the highest weight of the page, but also Baidu and Google often as a result of the page, so write well do not often change, often change will easily lead to fall right and the weight of some words suddenly disappeared;

OK, said so much, citing the "Days of the Dragon Slaughter" film in a scene, Zhang teach Zhang Mowgli Taijiquan martial arts, and then asked him, you forget it? Zhang said, forgot. Master said, forget the right.

Understanding: Forget the inherent moves, learn Taiji, Tai Chi's goal is "none", no recruit is invincible. So learn SEO? Avoid excessive optimization, know the optimization skills, you should remember the core and forget the rules, SEO do more natural is the permanent wealth!