SEO career start need to understand 12345 win the support of the senior

SEO in large or medium-sized enterprises want to develop, without high-level support, it must not be. Wuhan SEO market is the same. As long as there is a certain scale of enterprises, SEO personnel are generally not the final implementation of this optimization department. The report needs to go through a lot of departments, such as the technical Department of the product department. Because SEO this department can not be above other departments, and other departments of the people may not understand the SEO at all. It is very difficult to do this optimization plan more smoothly than you want to. and time for the internet is very important, so your best way is to obtain high-level support, and then skip this program directly to execute.

　　First, let the high level to see the value of SEO

Top executives are unlikely to be interested in your technology, and he will only see how much profit and benefit you can bring to him. So you have to convince him what he needs to do. There are probably a number of them. The first is the choice of keywords, must be consistent with the company's strategic deployment. You should be able to understand that if you choose a word that has nothing to do with what I choose to focus on. Then you can just go. The second is when you do XXXX traffic to the enterprise to bring how many XXXX profit, in this middle you need xxxx input. Of course, you have to do it realistically, do not make a hoax. Or you're going to die a miserable life.

　Ii. the situation of competitors

In your report, it is important to mention how much the competitor of the enterprise has gained through the ranking flow. We do not have SEO input to lose what which, give him a sense of urgency. In your report you can list the key key words of your competitor, and according to the data, how much of the market he has seized. We can win a lot of market share through the competition of SEO. Then the enterprise executives will have a more intuitive potential for their own site judgments.

　III. reasonable estimate of budget

This is quite a grasp of knowledge. With more budget, bosses will feel that they can get so much profit from other places. Less, you can not do the results as scheduled. So it's hard to grasp. I do not have a very specific approach to this point, we can discuss it.

　Iv. reasonable setting of expectations

We can bring the obvious income and the potential profit income, through this number is the boss expects the figure. This is a time when you can't give your boss a certain expectation that you can achieve. Don't let him think it's handy, leave a path for yourself. It's just a precaution. There is still time to mention the risks and costs associated with this expectation. Try to give yourself a little more time is usually 6-12 months. In the middle of the best risk average commitment, such as to consider the changes in the search engine and other departments of the cooperation and so on.

　V. Implementation of the report

Don't think you can sit back and relax if the higher-ups give you support. Every stage of the execution report is also required, after all, this cycle is very long. Six months to a year, if you do not allow the boss to see what you are going to do and what will be achieved in the period, your investment will likely be interrupted.

So we in Wuhan SEO in this industry need to do a lot of things, how to stand in the workplace is also every industry is thinking of the problem. Never feel that the company left us will not survive, but the reverse (the original to http://www.ydseo.org/xsjc/514.html if there are reproduced please specify the source).