SEO Diagnosis Case: Web page signal-to-noise ratio and URL layout

Hello everyone, I am Chengzhou. For a friend I know, may be in my sniff rose blog to understand that I am very enthusiastic about the SEO diagnosis, one of the most important reason is through the different Web site SEO diagnosis can help us improve SEO ability, and let us more and SEO diagnosed with data docking, Through the details of the data changes to understand the search engine changes, understand the changes in user search habits, to help the site adjust the response strategy in time.

Many friends say that doing SEO most important is to have a good executive power, but I think the most important thing is to first choose the direction of SEO, in the direction of the implementation, can save time and energy to SEO. For example, a lot of webmaster friends in the operation of SEO does not have a good understanding of the SEO rules, or for many of the rules to understand the lack of clarity, then will be in the optimization when the deviation, which increased the difficulty of the site optimization. Here suggest that you learn "Baidu Search engine Optimization Guide" or "Google Webmaster Guide", from the foundation, learn the most accurate SEO, as little as possible to go into the wrong.

Today I want to share with you is through a SEO diagnosis case to talk about SEO easy to enter the misunderstanding. I have a friend's website, standing in Shenzhen, but for the national beauty salon make-up training, investment in the time and energy, a lot of funds, SEO effect is not obvious, I give a simple diagnosis, I gave him the following simple comments:

1, the Web page signal-to-noise ratio problem

The signal-to-noise ratio of the Web page, simply said that the text content of the Web page and the proportion of the code content of the page, in general we require more information on the site, the more concise the code the better. See the Shenzhen Beauty Salon Training website home page, you will find the following three questions.

A, CSS code directly into the Web page code, especially written to the head, affecting the opening speed of the Web page, but also affect the search engine for the site's crawl, the proposal for a separate package, this program will.

　　

CSS is written to the code

B, involving JS calls to more modules, although it can enhance the user experience, but will affect the crawl, and made the same error as the CSS writing, write directly to the code, the proposal for a separate outfit.

C, the Web page is still using a lot of table format layout, it is suggested that the module can be changed to use the DIV+CSS style layout of the Web page, thin code.

2, about the URL layout

For the site's URL layout, a very important principle is to make these URLs more easily crawled by search engines, more easily by the search engine, in the URL to distinguish between the site is done good, but because the site is too large, the URL layout of the site is a bit too deep, Article pages are generally placed in the four-layer five-layer page below, if there is no good spiders crawl The entrance, then these pages may not be crawled included, it will affect the overall ranking of the site upgrade. There are URLs that are relative to the address, so it is easy to search engine or user analysis when there are errors, do the absolute URL address.

　　

URL does not take absolute address

Today because of the reason for the space here, there are some of the site's SEO experience to share, I hope you have been concerned about the follow-up article. Friends who want to communicate with me about SEO diagnosis experience can add my qq:843745641

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