SEO Diagnostic Goal: Find the right SEO direction to develop SEO strategy

The site's SEO diagnosis is a branch of SEO services, before the special proposed, but in fact already exist, such as SEO consultants to provide advice to the site when the SEO will be diagnosed, SEO diagnosis for the diagnosis of professional knowledge reserve requirements are very high, For the global site SEO data analysis requirements are also very high. SEO to the site to diagnose the purpose is to provide a better and more efficient SEO direction and strategy, help the site improve the overall optimization effect, improve the flow of the site, and SEO diagnosis is the most need to do is to find out the problem, only to solve some of the details of our irregular operation, to help improve the quality and flow of the site.

When we A5 Webmaster Network SEO Team Analysis These nonstandard operation, found that a lot of problems are not in accordance with the "Baidu Search Engine Optimization Guide" or "Google Webmaster Guide," The basic requirements of the operation, but for the knowledge of the foundation is not accurate, the back is easy to go into a detour, in the wrong way insist, Probably will go astray, so find the direction of SEO is particularly important.

For example, we all hope that most of the site's pages are indexed by search engines, but how to improve it? Have a friend said to do original, have friends say false original also can, some friends talk about the need to enhance the weight of the site, more than some outside the chain to guide the spider crawling, these are the views, but is very vague view, In fact, if you seriously look at the "Baidu Search Engine Optimization Guide" on the inclusion of some suggestions you will find that the collection will be very simple: 1, so that the Web page code machine readable: That is, try to use the search engine spider can read language, such as Js,flash,ajax, pictures and other content less use, If you have to use a note to do the text too. 2, the construction of a good structure: Baidu suggested that we adopt a flat structure, so that important content is more easily crawled by search engines.

　　

3, standardized URL: Follow the simple, easy to remember, the only basic rules, less use can not be automatically recognized as a part of the system URL characters.

To do the three parts above, basically for the site included very good solution, if you are not in accordance with this operation may be included in the site will be a problem, the main direction is not mastered, and the SEO diagnosis based on these basic theoretical knowledge, view the site is the design, structure and URL of a number of aspects of the details are not done, Then the targeted adjustment. Of course, some sites have these aspects to do well but still have a bad reason, it is necessary to fully analyze the Web site log search engine Crawl Web page action, in the data to find the site included not to force the root cause.

To the direction of the grasp is the front for the basic theory of the full grasp, another is from the data end of the analysis, to find the root cause of the site problem, and get a good search engine rankings of the general law, so whether it is included or outside the chain, or keyword rankings can be well controlled.

Find the problem, the next job is to improve, so good SEO strategy is particularly important. For SEO diagnostic workers, must have a global SEO strategy awareness. For example, a business station, the main keyword ranking has been optimized very well, but the traffic and sales effect is not very good, then we need to do is targeted in the station to do some guiding content construction, and then layout more in the station long tail keyword, and the use of optimization techniques, the long tail word ranking do up, Improve the overall flow of the site and transformation.

The development of SEO strategy must be based on the existing, comprehensive consideration of the actual situation to make the implementation. For example, the development of the chain strategy, the beginning of our website for the foundation, every day will be released a lot of text links, as well as a small number of anchor text links, and the stability of the later ranking of the release of a number of key keywords anchor text to stabilize the anchor text. There is another kind of outside the chain strategy, we can try, such as the initial stage of our website outside the chain released 30 every day, do more than 1000-2000 times can increase the amount, do 50 a day, and then continue to increase a little at a certain time, behind a stable level, Then the site's external chain growth and weight growth are compared to the force.

To say the editorial strategy of content, someone to edit the content of the strategy, then the requirements for our editors are relatively high, not only to understand the professional SEO knowledge, but also have a certain language skills, if it is an industry site needs a lot of content, then the cost of editing is a little high, And this time if we can have good technicians to design the content layout of the website, increase the relevance of the page, to the relevance of the aggregation, similar to a column page, but there will be a certain difference, so that the section page has changed parts, but also to have the part of the fixed, so can increase a lot of traffic can bring the page, Without editing, you can save a lot of costs.

Direction for guidance, strategy to guide the implementation, as long as the implementation of good, to do a better job site SEO effect is certainly no problem.

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