SEO direction of high Weight website four: Long tail keyword research

Hello everyone, I am Chengzhou. For the high weight of the site, I gave you from three aspects of what I think needs to be done to improve the aspect: improve the quality of the site content, do a good job of internal structure adjustment, do a good job in the site chain layout, but these three aspects are not enough, not because these three unimportant, but these three aspects are required to adhere to long-term, Can not be very fast to our site to bring rankings, bring traffic, do the previous three aspects of the work in a short period of time can persist, so long time may not persist, then we should pay attention to find other ways to improve the ranking or improve the site traffic, how to do? This is also today I want to introduce to you one aspect: do long tail keyword research.

　　

Long Tail keyword Research

The study of Long tail keywords The individual believes that there are three main areas of research that need to be studied: One aspect is the study of people, including their own business services and product research, as well as customer search habits research, and the second aspect is the study of keyword value, which includes keyword search volume and can be transformed into a value to do an analysis; The third aspect is the study of keyword expansion techniques, which includes various tools and small methods. The following specific to give you a detailed explanation.

1, key words for people's requirements

The earliest time we contact SEO, will consider the site when the keyword is generally starting from their own, such as our Beijing Magic Stone Design is a professional advertising design company, we can provide services have logo design, vi design, album design, then we are mainly for the Beijing market, So the choice of keywords are "Beijing logo design" "Beijing VI Design" "Beijing album design" and so on, of course, this is understandable, but also the main keyword preferred, but sometimes customers look for us does not necessarily choose these words, such as a strong company, They need to find a professional advertising design company to his design VI, then he will search may be "Beijing VI design Company" "VI design company which good" such a similar keyword.

So there are two points to consider for people's requirements: first of all, deep analysis of their products and services, what they can do in the service, where we have the advantages, from these aspects we can expand some of the keywords, and then in the customer's perspective on what they will be accustomed to search for keywords, And according to their requirements to build good content, to provide customers with the knowledge they need most.

2, the key value of the study

In fact, the value of the keyword research is the key to the keyword research is one of the most important point, contact a lot in the first line of the network, they actually will not SEO, but they know how to do keyword research, especially those who do a good job in the industry which keywords the value of the highest is very clear, so they can make money.

Do keyword research must do is for the keyword traffic statistics, because this will be the value of which keyword analysis of the best tools, such as the user through which keyword access to the site for consultation, through which keyword access in the Site page on a long stay, Which page of the bounce rate is relatively low and so are used to do keyword value Research basic data. For example, our industry is switching power supply, many customers choose the "switching power supply" when the word is not necessarily want to buy switching power supply, on the contrary, for example, we search for a model of switching power supply, or a series, a brand switching power supply, his intention is greater, that his value may be higher, In particular, the value of brand keywords is even higher.

3, Keyword development skills research

The key words in addition to the expansion techniques mentioned earlier, we need more tools, good tools are not many, can dig more long tail keyword tools are less, mainstream long tail keyword mining tools can only dig up to 50 of the search volume of keywords, and those in a large number of the key between 10-50 of the keywords we have overlooked, Here recommend that you use Baidu to promote mining, which can be dug to more than 10 of the keywords, of course, if we have a set of their own mining tools is better.

Key words of the excavator skillfully in fact, the most important point is to find out what needs our focus, which we need to lose the keyword, which is our value of the key words of the embodiment. Concrete to the actual work, we have to do a lot of work, such as the combination of keywords, we can consider the region, manufacturers, performance, use, models and other keywords to combine, get a lot of long tail keyword, and then according to user search some habits of deep development, can get more.

Keywords are expanded out, specific to how to do? In fact, very simple, according to the key words to write the corresponding content can be, of course, to ensure that the absolute original may be more difficult, you insist. About the long tail keyword today to introduce here, have want to communicate with me friend can add my qq:843745641

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