[SEO optimization] A perfect website of the 101 Indicators of eight

Optimize |seo| Web site

The final step in the perfect site is to get more people to find you. Search engine is the most ideal way to promote the Web site, your site for the search engine optimization, so that more in line with the recommendations of the search engine specifications, you can significantly improve your natural search rankings. Our SEO rules include:

Each page in the website should have the title, description, and keywords that match the content of this page.

Each page in your Web site should contain Title, Description, Keywords three META tags, whose values should match the contents of this page, especially Keywords, which must appear in a more important position on this page and maintain a certain density, Keyword choice is very important, first of all, they should conform to your content, secondly, they are easy to be thought of and not too hot, too popular keywords often have a large number of sites in competition, your site is difficult to win from.

The keywords on each page must appear in the page content, and have a certain density

Do not list in the Keywords META TAG the content of your page does not exist in the words, the keyword must reflect your page content and have a certain density, that is, in the content only once the word should not be a keyword candidate.

Keywords should appear in the key position of the page, such as the front of the page, keyword Best use strong, h1,h2. H6 and other label modifications

You should use your own words to focus on the keywords, you should be in the content of the words should be bold, or appear in the Hi, H2 and other tags, so that not only your users will pay attention to the search engine will be.

Want to be included in the search engine pages, must use static address

Some dynamic pages often need to use the URL in the query string to pass parameters to the dynamic output, on such a page, search engines are often not included, so, any want to submit a search engine included pages must use static address, you can use the URL Rewrite technology to static dynamic address.

Do not use automatic jump door page, do not use META Refresh label

Automatic Jump Door page (doorway pages) is a kind of cheating method that will be punished by many search engines, it is listed on the homepage of the site a large number of search engine optimization content, these content for the search engine, and for real visitors, the use of automatic page jump technology, visitors to the site to the real page. Now the search engine can easily see through this trick and give severe punishment, so this kind of SEO cheating should never use, at the same time, you should avoid using META refresh tags to avoid being mistaken by the search engine to use the automatic Jump Door page technology.

Deceive search engines without using camouflage pages

Camouflage page (cloaking) in the output page content, first analysis to visit the real visitors or search engine of the robot, if it is a robot, output specifically for search engine optimization content, if the real visitors, the output of real content, This deception will be severely punished by the search engine until all your rankings are zeroed out.

Site to include a site map that complies with sitemaps.org standards or other search engine accreditation criteria

At present, Google, Yahoo, ask and other search engines support a variety of format site map, the use of search engine recognition format site map, will help search engine more effectively crawl your site so as to improve your performance in the search engine. A Sitemap is an XML file that enumerates the addresses of all the pages in your site that need to be submitted to the search engine, as well as their importance, update cycle. You can get a detailed sitemap protocol to www.sitemaps.org or use the Sitemap Online build tool to help you build a sitemap for your site.

Regularly update the site to allow search engines to come to collect your content regularly

If you never update your content, the search engine will slowly lose interest in you, in fact, users will.

Your content should include some links to your site, excellent, and other sites

Search engines will add points for you when they think your links are very good resources and these resources are closely related to your content. Providing some excellent external links to your content also helps your users get more resources.

Avoid a lot of Flash applications as much as possible

Use Flash welcome page, or the whole site is flash will let search engine nothing, the current search engine can not recognize the Flash content, so unless you are a very avantgarde artist, your site only to a few people to see, otherwise do not use a lot of flash, on the corporate site, but also on the flash Cautious attitude.

The navigation system should definitely not use Flash

Search engine through the navigation system provided by the links, in-depth to your site, if you use Flash navigation, search engines will not be able to crawl your content. Flash navigation is also a big taboo in terms of usability.

Never use hidden text to cheat search engines

Hidden text using the same color as the background, the real visitors can not see, the search engine is able to see, so, the original SEO techniques have a lot of this application, will be a lot of keywords in hidden text to deceive the search engine, now the search engine can completely see through this trick, absolutely do not do, Otherwise you will be severely punished.

Do not use duplicate content to increase keyword density

In order to increase the density of keywords, some sites use a lot of repetitive content, in fact, even if the search engine allows, should not do so, repeat content is to users of disrespect, is a waste of time, and, moreover, search engines have to punish the duplication of content.

The key content in the site should be in the form of static links recommended on the home page

The homepage of the website regardless of the user, or search engine are very important, you should be the focus of the site content in the form of static links in the home page, to increase the weight of these content.

Do not use Frame

frame for Web site construction is an outdated technology, it is more suitable for some special web programs, frame let people feel that your site is not transparent, a transparent site every page has a clear address in the browser address bar, while the search engine generally will not crawl Frame Resources in your site cannot be fully indexed by search engines.