SEO Network Promotion Industry New start to fertilizer who people's field

2012 China Network promotion industry search engine market growth of 76.6%, compared to 2010 12.5%, the overall market size of 20.3 billion yuan. Search engine market Baidu occupies 79.1% of the share, up 3.3% from last year, meanwhile, Sogou and search market share than 2010, 2011 has a significant increase, respectively, 2.3, 2.6% and 1.4, 1.7%, the Chinese search engine market competition pattern more diverse.

　　2012 China search engine market affected by seasonal, stable development

2012 China search engine market size of 6.38 billion yuan, the chain growth and year-on-year growth rate of 5.72% and 74.33%, compared with the previous slightly increased. China's SEO consulting analysis that 2012q4 China's search engine market development by advertisers to launch the seasonal impact of advertising programs, growth has slowed. But in general, we can clearly feel that the search engine on People's network demand, or is growing.

　　2012-2015 we can not ignore the competitive strength of advertising

We cannot ignore the competitive strength of advertising, because we can obviously feel that the search engine algorithm in recent years to modify the ordinary, and the accuracy and amplitude adjustment is also quite large, why is this? Personally, we now each company, including production and sales plant almost all in the development and planning of SEO, network, Business-related departments, for the sake of strong so several ranking booth, or natural rankings. So in recent years we can also obviously feel engaged in SEO network promotion, search engine optimization personnel more and more, we can see from the forum, such as A5, we clearly see in recent years A5 development is relatively rapid, the staff atmosphere is heavier, increasingly hot growth, are for so little weight. There are a lot of related webmaster class, independent blog Class SEO began to move, the domain name is also more and more, many SEO-related domain names are almost not good, the registration of an empty. SEO personnel growth is undoubtedly to the search engine to bring great pressure, many people in order to achieve their goal at all means to do black hat, in order to get search engine rankings.

　　SEO growth, to a certain extent, fattened the search engine

Search engines are increasingly demanding on the site, also more and more harsh, will often go to adjust the algorithm, of course, the use of SEO more people, many companies a word more strong, the degree of competition, have to do a hard click ads, we obviously see a lot of keywords, in Baidu is almost a full version is bidding. Many key words prices also turned several times, although so, we are willing to pay to buy a bid, or, their site ranked thousands of miles away, how do we do their own market and business? Search engine is one of our platforms, but it is also the means of people to obtain profiteering, many of our enterprises can not afford such a high cost. But after all, the search engine market occupies half of the enterprise information, we have to rely on, can do? can only own pocket tickets, to others, fatten the search engine, thin himself!

　　

　　How do we deal with the competitive edge of search engines?

The cost of the search engine is so large, we can not like the brand company to vigorously advertise themselves, because we are overloaded, small and medium-sized enterprises can not bear. But the rise of the SEO industry, competitive intensity, we do not respond to measures, how to do? Many companies believe that the establishment of a business department or the network to promote the SEO department will be done, will be able to do it, but there is no good countermeasures that will also be a failure, no profit available. Many enterprises please SEO personnel, not easy to get the ranking of search engines, but also through the search engine of a concussion, the algorithm changes, leading to their rankings, traffic destroyed, a short return to the interests, once the impact, destroyed. We have to choose the right measures to save, how to save? Besides search engines, can't the target turn to the other 3-side platform?

1, Target diversification

We can not rely on all the objectives of the search engine, the goal to diversify, we can not rely on a single search engine to make a living, we can also use other means to obtain the exposure of the site, such as the authoritative interactive forum, the community can not regularly cooperate to do promotional activities, Such fees are faster and less expensive than search engines.

2, make full use of interactive website

To do the promotion, the goal is to receive the flow of the masses, to achieve the ultimate consumer interests. Then we need to find a way to run it better for ourselves. Also need to find the most popular places, although most of the Web site browsing volume from the search engine, but the expensive costs can also flush their minds, Jiang Target to switch to other interactive platform, such as SNS, Renren, friends nets, Let more people know your products, so that more people understand the characteristics of course, their own things also need to have a unique place, to attract others, the popularity here is also not to be ignored.

3, make full use of the free platform

For example, Weibo, community, blogs and so on, these need to some have the weight, high popularity of the place to cultivate their own popularity, Sina, Sohu, Tencent, and so on, of course, in these places mixed, but also to spend a little time and energy, 3 days Fishing 2 days of the net will not have a good harvest. Of course, we also have to consider the promotion of free business-to-business platform, such as the world's factories, Alibaba, Global, HC and so on they all have a very prosperous community or forum, can also publish their own information to communicate. There is the portal network, local network and other places, we can make full use of, because many of these places are free to publish information, the appropriate time a small amount of money, to buy a advertising position, can also achieve quite good results.

4, using communication and interactive tools

We almost everyone has QQ, Wang Wang, MSN, mailbox, space and other tools, we can in these places to promote their own, the popularity of QQ is also obvious to all, we do not need to spend money, as long as you have a thick skin, insist every day to push, hair, always have to your products or services interested people, such a promotion, The goal is more extensive, also more accurate, the development of popularity is also an important link. We also want to make full use of the mailbox and so on, often give others blessing and so on with their own ads, let people have an interest to pay attention to. I suggest appropriate use of mass tools, so that although the target is confused to the price, it can save a lot of time, but also cost-effective.

Other ways to promote there are many, just a person feel that in search engines spend too much energy and time is not cost-effective, but also to search engine a revolution, let you unprepared, the full use of diversification of the method is kingly, relatively inexpensive, the effect is also very obvious, you insist.

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