SEO optimization Site external link anchor text optimization

SEO optimization Site external link anchor text optimization

1. External link Anchor text optimization

Anchor text is a very important concept in SEO, this is because the anchor text can be seen as the link page (that is, the anchor text points to the link page) in the current page (anchor text on the page) in the description, search engine will be based on the meaning of the anchor text to determine the content of the linked page. The selection of the appropriate external link anchor text optimization in the web design will enhance the importance of the Web page and the page you are pointing to.

2. Link Anchor text strength

The most famous Google bomb is the example of the White House:

George Johnston in October 2003 called on people to use the keyword (miserable failure) (fiasco) as a link text, linked to President Bush's personal introduction page on the White House website. Two months later, in Google search (miserable failure), Bush's personal introduction page rose to the first, search (failure) is also the first. And in this page, whether it is miserable,failure, or miserable failure, have not mentioned.

US President Barack Obama attacked by "Google Bombs":

Beijing time January 28, 2009, according to media reports, despite the new White House President Barack Obama promised to change, but still suffered from the "Google bomb" attack. The Google bomb has shifted from President George W. Bush to Obama. The previous search for "tragic failure" on Google's English web site was directed to the official page of George W. Bush, but was recently introduced to Obama's official page (miserable failure). "Tragic failure" is not the first Google bomb against Obama. Prior to this, Obama's supporters also produced a "delightful achievement" (Cheerful achievement) of the Google Bomb, Google search (cheerful achievement) will be directed to Obama's official page.

From the above, we can know the strength of the anchor text, which also led to a lot of people say that site SEO is very simple, buy a little bit of connection ranking is natural up. Buy links can indeed in a short period of time to improve the GG and Baidu rankings, but this also has a certain risk, because now GG in the fight to buy links, which also shows that the GG rankings and links are very relevant.

and Baidu pay more attention to original, as long as you have enough original content of a station, even if the chain is relatively few circumstances will get a good ranking. But it can not be said that there is no relationship with the link, but the relative GG is not so important.

3, Link anchor text application

As an example:

For example, we want to do website construction, website design, website production, website maintenance, website optimization, website promotion, network marketing and so many key words when we should do, these words are very wide, it is recommended in front of the keyword plus region, to do accurate keywords.

1, first of all, we choose difficult than the larger, such as website construction, website design, Web site production of these three words with the home page to optimize.

2, for website maintenance, website optimization, website promotion, network Marketing These words to create a separate page.

3, in each page when these keywords appear on the link and point to the page.

4, the production of secondary navigation, that is, the bottom of the page navigation: such as a network company specializing in the provision of Web site construction, website production, website design, website promotion, website maintenance, website optimization, network marketing, links to the corresponding page.

At the same time because there are so many similar keywords in the home page, the target keyword ranking is also a certain help. In addition, we do site and station page import link anchor text, please do not make this page of the key words, and the relevant text we can also reference as anchor text. Anchor text reference the richer the better, in the anchor text, do not use words to do, sometimes we can use a sentence as an anchor text or a phrase, as far as possible to quote the text of the strong relevance of the article.

5. Link anchor text and user experience

Guide users to read, for example, when users search for Web marketing to enter the site to read, then in the article, how to optimize the site, website promotion, and so on, and add links to the corresponding page, users see such a link, is they do not understand, but also is want to know, then the user will definitely click on this link to read, And so on, constantly booting the user.