SEO optimization To do a good job in the station to improve keyword ranking

2013 Baidu search engine a large update algorithm, in order to establish a good internet environment, severe crackdown on low quality pages, garbage chain, etc., the upgrade of the Green Luo 2.0 algorithm is to require webmasters to do high-quality outside the chain, the outside of the construction of the era, the webmaster can be changed to do optimization. Webmaster can know, do not do outside the chain, do a good job in the chain construction site, the same can improve keyword rankings.

Site optimization of the site is to optimize the structure of the website, the structure of the station including physical link optimization, site logic link optimization, physical link optimization needs to put the site's pages are placed in the root directory, to form a flat physical structure. or set up multiple channels in the root directory, and then set all the pages that belong to the channel under each channel to form a tree-shaped structure. About SEO optimization How to do in-site links, improve the ranking of keywords, the following to share some of the webmaster:

first, the establishment of the site map

Whether it is a corporate marketing site, or a personal site, site map is the site copyright information is indispensable, improve the user at the same time for spiders better crawl. Production site of the whole station Sitemap, placed in the bottom of the homepage of the site, easy to spider found on the Web page for in-depth crawl. For some large content Web site, the content structure of the site is more, can not be listed in the map, the use of classified information, using CSS style, click to show more lists. or the map for paging display, each page do not put too many links, a page to place 100 links can be.

second, the establishment of bread crumbs navigation

Spiders to the page's crawl depth is limited, the site inside page to want to be included more easily, page click Depth from the homepage do not exceed 5 layers, then breadcrumbs navigation is very important, each page should be set up the corresponding breadcrumbs, reduce the depth of the page from the homepage. A lot of webmaster in the bread crumbs navigation stacking keywords, do not recommend the webmaster so optimized, breadcrumbs navigation is more for the user experience and spiders on the page crawl, stacking keywords will let spiders think is cheating optimization.

　Three, inside the chain use text navigation

For marketing-oriented product site optimization, webmaster most likely to make the details of the problem directly using product pictures for navigation, from the perspective of SEO optimization, the best in the chain navigation is text navigation, spiders can clearly understand the navigation of the key words, link to the specific content of the page. Even if the spider can recognize the picture content, but the inner chain effect is far inferior to the text navigation. Many times for beautiful and SEO optimization, you can use a double link, picture navigation under the same time place text navigation.

rational distribution of the weight in the chain

If the site in the construction of the chain is perfect, the link weight of the entire site should be evenly distributed, the general is the first home weight, channel page second son, content page, but often stationmaster in order to achieve a certain effect, through the link layout to affect the site's page weight, so that a topic page or content page weight increase, So as to improve the internal page keyword ranking effect.

v. Links between Web pages

The link between each page of the website can let the website form the net structure, the consummation inside chain construction can let the user experience degree is high, the website user jumps out rate reduces, the flow rate of conversion also will increase. At the same time, the Web site to form a network structure, in the body of the Web page to refer to other articles should be linked to other pages, not only conducive to increasing user clicks to participate, but also conducive to search engine crawl and rankings. In the chain construction should not be able to use different keywords linked to the same page, such as different ranking keywords, linked to the home page, easy to cause spiders can not determine which keyword is the main keyword.

Strong internal chain construction can improve the weight of the site, but also can improve the overall operation of the site, improve keyword ranking is also expected. Search engine update algorithm, outside the chain is more and more difficult, outside the chain is to improve the ranking of keywords one of the criteria, the webmaster can not because of the difficult to do, also can not because the chain can improve rankings, on the flood to do. For SEO optimization needs to do is the chain, the chain both.

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