Seo page optimization tutorial

Optimal single-site page optimization

1 Main label introduction

A. Title)

B. Key words)
C. Description ):
D. Other Meta tags:
Copyright tag (copyright)
Considerations for labeling in the second head area
(2) Description and keywords
(1) title length
(3) importance of title
(4) how to write a description
(5) Keywords label taboos

III. Webpage naming
Composition of three bodies
II. Understanding of tags
Composition of a head area

1 Main label introduction

A. Title ):
Web page optimization starts with the Title. In the search results, the text displayed in the first line of each captured content is the Title of the page. Similarly, a page is opened in a browser, and the Title of the page is displayed above the address bar. Therefore, Title is the core of a page. Note the following when writing a Title:
1. Strive to be brief and refined, including keywords, the core part of the web page.
2. The first 10 words are the most important to search engines.
For example, Baidu searches for second-hand houses. We can see that the first few of them are second-hand houses on large websites. The word "second-hand houses" is at the forefront.

B. Keywords of Meta attributes (Keywords ):
Keywords prompt search engine: the content of this website is centered on these words. Therefore, the key to keywords writing is that each word can be matched in the content to facilitate ranking. For example, the keyword of the focus real estate network is:
<Meta name = "keywords" content = "Beijing second-hand housing, Beijing second-hand housing network, Beijing second-hand housing sales, Beijing second-hand housing sales, second-hand housing transactions, second-hand housing loans, second-hand housing transfers, the second-hand housing sales contract "/> is fully centered on the second-hand housing keyword.

C. Description ):
The main content of the web page submitted to the search engine using sentences containing keywords. The description is generally considered as the facade and summary of a webpage. Note the following when writing the description:
1. The core keyword should appear in the description, which is related to the body content. This part of content is not only captured by the search engine, but also read by the viewer.

2. Similarly, the short principle should be followed. The number of characters, including spaces, should not exceed 200 Chinese characters.
3. Added the content not fully stated in title and keywords.
 
For example, the description of focus Real Estate Network: <meta name = description content = "focus real estate network Beijing second-hand housing column, is the most popular second-hand housing network in Beijing, providing a wealth of information about second-hand housing in Beijing, including second-hand housing sales in Beijing, second-hand housing sales in Beijing, intermediary sales, individual sales, and second-hand housing purchase in Beijing, content includes second-hand housing transactions, second-hand housing information publishing, second-hand housing loans, second-hand housing ownership transfer, second-hand housing sales contracts, second-hand housing dynamics, second-hand housing market, second-hand housing Video, second-hand housing assessment, second-hand housing policies, second-hand housing forums, legal advice, etc.. ">
D. Other Meta tags: to limit the content crawling by the search engine, you can use the following Robots Meta tags:
<Meta name = "Robots" content = "all | none | index | noindex | follow | nofollow">
Where: all: The file will be retrieved, and the link on the page can be queried;
None: The file will not be retrieved, and the link on the page cannot be queried;
Index: The file will be retrieved;
Follow: Links on the page can be queried;
Noindex: the file will not be retrieved, but the link on the page can be queried;
Nofollow: files will not be retrieved, and links on the page can be queried.
These values can be combined.
Author tag (auther)
<Meta name = "auther" content = "Liu Xiaoyue"/>
The webpage author is Liu Xiaoyue.

Copyright tag (copyright)
<Meta name = "copyright" content = "Liu Xiaoyue literature and art creation studio"/>
The copyright of the webpage text belongs to Liu Xiaoyue's literary and artistic creation studio.

Encoding tag (Content-Type)
<Meta http-equiv = "Content-Type" content = "text/html; charset = gb2312"/>
Webpage File Format Encoding gb2312

Using these tags makes it easier for search engines to understand your webpage content.

The comprehensive application is as follows:
<Head>
<Title> Liu Xiaoyue's official website </title> <meta name = "keywords" content = "novels, liu Xiaoyue "> <meta name =" description "content =" describes the author's understanding about Liu Xiaoyue's writing and the latest works. Call TEL: 010-66667777 "> <meta name =" auther "content =" Liu Xiaoyue "/>
<Meta name = "copyright" content = "Liu Xiaoyue literature and art creation studio"/>
<Meta http-equiv = "Content-Type" content = "text/html; charset = gb2312"/>
</Head>

Composition of the two bodies

Header label
Hx labels are the most important labels in the body area. They are responsible for the segmentation and attribution of webpage content. H1, H2, H3, H4, H5, and H6 indicate that the weight of the paragraph title is decreasing sequentially. For example, H1 is the title of a webpage. H2 is the title of a segmentation level. H3 is the title of each section. So isn't H6 useless? Of course not. H6 only indicates the weakening of the weight meaning, and the meaning still exists.

For example, an article about Asian tourism is arranged on the webpage as follows:
 
(Figure 5-2) The HX labels decrease in order from the page weight to the smallest

<H1> Asian tourism <! -The webpage is titled Asian tourism -->

<H2> China tourism <! -The title of the segment is China tourism -->

<H3> Shanghai tourism <H3> Sichuan tourism <! -The title of the section is Shanghai and Sichuan tourism -->

<H2> Japanese tourism <! -The title of the segment is Japanese tourism -->

<H3> Tokyo tourism <H3> Kyoto Tourism <! -The title of the section is Tokyo and Kyoto Tourism -->

II. Understanding of tags

The use of tags lies in two aspects: proficiency and arrangement. Use the computer's understanding to simulate the way humans think and analyze problems. Accurate transmission of the meaning you want to express to the computer is the top priority.
 

III. Webpage naming

Three head labels

(1) title length
The title is a summary and refinement of the content of a web page. Too many duplicate keywords in the title tag are often counterproductive. Generally, a search engine only analyzes the first 20 Chinese characters. More than 20 Chinese characters are discarded. If the English version is used, it must be within 60 letters, and the excess part is not ranked.

(2) Description and keywords
The description and keyword tags are second only to the title tags in the head area. Both the description and keywords are tags that identify the keywords. However, descriptions also carry out important tasks for displaying webpage content in the natural list. The quality of its content writing is related to the ability to attract visitors to the website.
 
(3) importance of title
The Title tag is the primary basis for the search engine to rank and calculate webpages. It can be said that the title tag is the most important tag in the entire web page.

(4) how to write a description
This section describes how to enable searcher to enter your website in network marketing. When writing the description, you should write it in good faith, without being exaggerated. The personality is not so arrogant, which gives the searcher a friendly impression.

(5) Keywords label taboos
Keyword tags have always been the hardest hit by cheating in the search engine optimization process. Accumulating the same keyword here has become a means of ranking first, and it is also a reason why search engines punish websites.