SEO technology foundation 1

Source: Internet
Author: User

Part 1: SEO basics
Part 2: SEO strategies
Part 3: ranking improvement
Part 4: SEO making money

Content of the first part
It mainly focuses on the various factors that affect the ranking of search engines and the key points.

The second part focuses on SEO strategies.
SEO strategies are more important than SEO technologies. Whether SEO can achieve good marketing results is mainly caused by SEO strategies

Part 3: ranking improvement
Website optimization is only a foundation. To improve the ranking, you still need to do a lot of work. This part focuses on this skill.

Part 4: SEO making money
If SEO technology is not enough to make money, it is also a matter of white. This part is mainly to share with you various SEO earning methods and specific operations.

Today, I will share with you the first part. SEO technology basics, interaction with everyone

If you want to learn SEO, you must first look at SEO in a simple way. In fact, SEO is really not as complicated as you think. But after reading a lot of SEO materials, you cannot learn well. This is mainly because of the following reasons:

1. I am not serious. I have not noticed too many details.
2. There are few practices, and there are not many practices and summaries

SEO is the abbreviation of Search Engine Optimization, that is, "Search Engine Optimization ". Search Engine Optimizer is the "Search Engine Optimizer ".

SEO is a technology dedicated to the ranking of various search engines. It is one of the most common and long-term effective marketing methods for hundreds of low-cost website promotion strategies.

Since it is the technology used to study the rankings of various search engines, the first question we should consider is:

What kind of websites do global search engines like to put in front of the natural ranking of search results?

The answer is very simple: it must be a good website!

So what kind of website is a good website?

1. Content is what the user needs

2. Should the design details of the website comply with the search engine standards?

If you do not do well at the first point, you can bring the ranking up. This is called cheating, and search engines do not like it. Your ranking will not last long

If your first point is good, but the details of your website technology do not match the search engine taste, you still cannot get a good ranking.

However, once you have adjusted your website, the content is good, and the website is optimized reasonably, it is only a matter of time before the search engine, and the ranking will get better and better, and get a better ranking for a long time

Let's talk about it. What are the basic standards that search engines like?

Based on my years of practical experience. I have summarized eight factors that affect the ranking of search engines.

You may know several or all of these eight aspects.

However, I would like to tell you the most cruel sentence: knowing is not equal to being able to do well as required.

In the past, I wrote some important points clearly in the tutorial. However, many people who have studied it still cannot follow the instructions, so they cannot achieve good results, finally, after several times of emphasis, I can perform well.

Now let's talk about these eight factors.

Factor 1: server factors

Emphasis:
1. Ranking of regional distribution impact of servers

I have performed many experiments.
The same English keywords, in the same way, are always slow for servers in the United States to rank on the first page.
Therefore, you must go abroad to make an English site. Users and search engines

2. Server speed and stability


The server speed is faster, and the efficiency of crawlers crawling your website is high. It's slow, users don't like it, and search engines don't like it either. Because the search engine standards focus on users' interests.

Here is an example of stability. My E-Commerce Guide has always ranked google's first page
At the end of 2004, the website was often attacked by hackers and often could not be opened. This may happen many times. google crawled my website and suddenly the server was suspended. As a result, my ranking quickly fell, and then I adjusted it for half a year before I got back to the first place.
Article 2 content factors of the website

Remember the following key points:


1. Website content should be enriched
2. More original website content
3. Use text to express content

Article 3 factors: Title and meta design factors
This is a factor that everyone knows and that most people know and make mistakes.

Highlights:

Title and Meta design principles:

1. The title and meta tags of each page must be different and consistent with the content of the page.
2. The length of title and meta should be properly controlled:

The more concise and clear the title design, the better. Try not to exceed 25 Chinese characters.
The meta tag of the webpage description cannot exceed 100 characters,
3. Keyword density in title and meta tags

Highlight 1-2 keywords in title properly.
The meta tag is described on the web page. The key words appear about four times.


Keyword tags are no longer valued. Just put a few keywords properly.

 

What are common mistakes?
1. A large number of keywords are accumulated in the title.
This is serious and unreasonable.
I think it is most reasonable to arrange only one word on a page.
If you accumulate keywords, others will know that you are over-performing SEO.

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