Small and medium electric business Website Promotion flow method: SEO optimization detailed

E-commerce website has its own unique place, unlike forums and information portals can get the accumulation of popularity through the content, and E-commerce sites mainly by selling products to profit, if there is no own brand and no strong advertising funds, then through the SEO means to obtain traffic is a more direct method, Only by getting high quality conversion flow can we bring hope to our website.

Today's e-commerce sites abound, the success of not several, the majority of the failure. SEO optimization Through the method brought about by the flow is also a variety of special small and medium-sized electric Web site, in the optimization has a certain degree of difficulty: 1, small and medium-sized electrical business usually fewer products, 2, targeted keyword expansion is difficult, 3, the lack of web content. These are the problems that the seoer have encountered in the optimization.

For the above issues, know Ilai and you share some of the small and medium electrical business site SEO optimization skills:

　　

One: Identify core keywords and extend long tail keywords

1, the core keyword selection-the main keyword selection criteria to see Baidu's pay promotion is not much, if the front has 8-10 Baidu to promote the site, such keywords bring the flow is very small. The second criterion is how to optimize the competition, is not a professional staff or team in the optimization, but only one or two such sites over the opponent is only a matter of time, and most of the competing opponents have a professional optimization team, the word optimization cost too much, the rankings will not be too stable, such keywords are not desirable.

2, mining long term keywords-small and medium-sized e-commerce sites are engaged in a number of popular products sales, so many are hot keywords, we are doing the word does not need to spend a lot of effort to participate in, we need to make full use of the product advantages of the extension of the long tail keyword, this kind of keyword targeted, high conversion rate, optimization rankings are not difficult, Long tail keyword is to defeat the opponent's one to win a magic weapon. Long tail words to long-term collection, you can use Google keyword tools and Baidu index search query, as well as Baidu know the way and search to ask the user's needs to find.

Second: Do a good user experience

The sole purpose of an E-commerce site is to allow customers who need it to buy something, a good user experience can be to a large extent to enhance the customer's desire to purchase, in the optimization of these links to do in place: from the purchase before the browsing, inquiries, to see after the sale of the express need to do the finer the better, to provide customers with satisfaction, really Sincere service feeling. For example, a detailed description of a product, pictures good-looking, how to pay, order inquiries and so on need attention. In addition, because of the image of the mall site, the speed of the server to open also directly affect the user experience level.

Third: URL standardization

URL optimization principles: 1, simple and easy to remember the URL for users and search engines are very friendly. 2, the URL level not too much, not more than 3 layers for good. 3, the URL should be unified, do not point to multiple addresses to the same page. 4, the Permanent URL link to determine the good do not change after.

Small and medium-sized e-commerce site programs are usually Ecshop and Shopex, the initial URL path of both programs are dynamic, the path of the electronic business site static is very important, you need to convert the URL to the. HTML-formatted pseudo static page. It helps a lot to optimize rankings.

Four: In-station optimization strategy

1, the Electric Business Class website's page as far as possible achieves the style to be simple, the color is bright, the product divide the lamp clear, the primary and secondary order. Product description can not be the same, product pictures to be attractive, pictures and text collocation can make users understand product performance.

2, in the Electronic Business site internal optimization, the role of the chain is very important to make full use of the "relevant recommendations" function, so that between products and products, columns and columns have a reasonable internal links, and can show users the purpose of more goods, search engine rankings are also very good, should be the best of both worlds, But be careful not to do the inner chain deliberately, do not over optimize.

3, how to update the content of E-commerce sites, and product-related articles or to comply with the original rules, especially for the new station for original content is essential, content to have innovation, to the user is helpful. If copied everywhere, paste, such a site will soon be search engine classified as garbage station, how to sell products?

4, Product picture optimization, E-commerce site and customer dialogue is the direct way is pictures, pictures of the site must be the image of the ALT attribute of the logo, Baidu will be recognized, is conducive to the page included. Another benefit is to avoid the page content repeating high. Image compression is also important, and improving the speed of Web page opening is helpful to the user experience.

Five: Outside the station optimization strategy

"Content for the king, outside the chain for the emperor," the ranking of small and medium-sized e-commerce sites inseparable from the construction of external links. Do outside the chain of methods on the internet there are too many introductions, here know according to say the external chain of the electrical business site need to pay attention to several points:

1, outside the chain of diversification, the construction of the chain needs to diversify processing, forums, blogs, business-to-business platform, question and answer platform, community platform, Micro-BO platform and so on need, the wider the better.

2, analysis of competitors outside the chain of construction techniques, a number of different competing opponents of the construction of the method is not the same, if you can do each other have you also have, the other side without you also have outside the chain, ranking over the opponent is still a problem?

3, outside the chain to have relevance, according to Baidu 2012 years of "Baidu Optimization Guide" tips, and the content of the site is strongly related to the quality of the chain is not related to the quality of a lot higher.

4, the soft text type outside the chain. As we all know, the quality and quantity of the soft text chain are very good, seoer must write more soft text to take your site outside the chain.

5, friendship links, find the same product category of the site for the home Page Friendship link (if it is the whole site link is better), friendship links are all outside the chain of the highest quality outside the chain, the webmaster must go to do links to add, but to pay attention to the links should be step-by-step, not to do a number of friends at the same time chain.

6, the construction of the chain to stabilize the law, should not do a lot of day then many days do not do, so the optimization of the site is very unfavorable.

Finally, the small and medium-sized E-commerce site optimization must be overall optimization, but also pay attention to the details of optimization, which is more conducive to product brand promotion of long-term and durable. Adhere to do, through the SEO to obtain high quality and high conversion rate of traffic is not difficult.

Source: http://www.52socks.com