SNS Review and Prospects: What are the values of SNS?

SNS Review and Prospects: What are the values of SNS?

 

If the future of SNS in China is not completely determined yet, there is no value in its existence. Why do internet users not directly use IM to communicate, forum, or blog, how can we use products such as email to meet their needs?

This involves the value of SNS. SNS undoubtedly have their own value. This value gives SNS unique charm and serves as a user demand for the Internet, you can have your own living space. In this regard, instant messaging has proved its value on the Chinese Internet. It is accepted as a basic communication tool by Chinese Internet users.

So, whether SNS can reach the same level depends on many factors. On the one hand, it depends on the existing Internet landscape in China, such as the infiltration of traditional giants, which puts a certain amount of pressure on newcomers, on the other hand, it also depends on whether Chinese Internet users agree with this Internet communication method as a whole and whether Chinese Internet users can use it as a common Internet communication tool, and become a part of users' online life, which is the most critical factor.

In any case, SNS have their own unique charm and advantages. It is different from instant messaging, email, phone, SMS, blog, video, and other communication methods, and has its own unique advantages. Whether this advantage can be converted into real strength depends on whether it can establish a mature relationship chain or make it an important tool for people to communicate with each other on the Internet. Emails can be one-to-one and one-to-many, but emails are relatively formal. A person rarely sends many pieces of information such as his latest logs and favorite music to many friends through emails; instant messaging can be convenient and fast, but it does not store personal data, nor is it a delayed communication tool. Blogs are mostly the center of personal data, with comments and interactions, however, information transmission and interaction are not as rich and convenient as SNS.

As a relatively new type of Internet interpersonal communication, SNS enables individuals to have personal space and store personal data, such as logs, photos, videos, and music, it is also a platform for convenient information communication with friends. Anything you want to share with others can be instantly transmitted to other friends' spaces through this platform, this is different from email and instant messaging. It pushes information to the other party, and the other party does not have to provide feedback. It is a good way of interpersonal communication to meet different interpersonal communication needs. You can also use the SNS platform to play interactive games, vote, and perform tests. It is not only a tool for communication, but also a platform for communication, entertainment, learning, and even commerce.

We can see that many people complain that SNS must be vertical and more practical applications, so the essence of SNS is that these vertical applications, these applications, and why they do not pass the Forum product form, it is not implemented in the form of a blog, vertical information portal, or a separate application website?

The key here is: the unique charm of SNS, which can make these vertical fields or practical applications, such as games, such as tests, such as voting, such as parking space grab, and so on have the characteristics of socialization. When we are playing a stand-alone version of the serialization, you are only dealing with machines. When playing games on the Internet, at the beginning, you are playing games with other unfamiliar players, on the SNS platform, you are playing games with your friends, or friends with more or less relationships. They may be people of the same interest or classmates, it may be your colleague, or a person of the same class, and they can see his personal space, his shares, photos, logs, and votes. This makes parking space snatching and voting among other applications more interesting. Many people have hundreds of friends in QQ, and the biggest motivation for some users to grab a parking space in ozone is to see themselves surpass one another and keep rising in the rankings, this entire process is prone to psychological satisfaction, that is, fun and interesting.

Therefore, SNS may not necessarily become the strongest leader in the future. However, as a platform, as a basic platform for possible applications, SNS has unique charm, when we criticize SNS, we also need to pay attention to its unique advantages, its unstoppable charm, its unique value, and perhaps its value will grow as time passes.

SNS are valuable, but they are different for different commercial players. The SNS platform itself, as a new tool for the Internet, will become an important part of the entire Internet application, as blogs become more and more important, this does not mean that new people will surely win. The key question is who will actually benefit from it. As in the previous example, if you can do everything on other SNS websites on Qzone, why not play on Qzone and QQ friend relationship chain is very mature, unless it makes users feel different, they can achieve better requirements.