Social Internet: A visual social component small button

Article Description: Small button-triggered big bang: the burgeoning social component.

The internet is a great change.

The spirit of the Internet is open, free and sharing, in this network, everyone is the creator of knowledge, but also the recipient of knowledge, the amount of information is exploding, the flow and communication is faster and quicker. One of the questions that follows is: How do people choose the information they need?

Before Facebook was born, only search engines had the ability to touch each page, and Google indexed every page and offered it to people to retrieve it.

This is the web-centric Internet, which is the Internet under the rule of search engines;

Until one day, Facebook's social components (Social Plugins) and open graph released, the ubiquitous like button to make the search giant nervous, because the first time they found that the ability to reach the entire network, not just their one ...

This is a human-centric Internet, which is socialized by the Internet;

Why does a little like button make Google formidable enemy and what does it mean behind it? What does QQ interconnect do on social components? Where are we going in the future?

A Not a button, it's data!

Google has clearly stated its mission in its official presentation: to integrate global information so that everyone can access and benefit from it (Google's mission are to organize's world's information and make it unive Rsally accessible and useful). Around this mission, from Google Base, released in 2005, to last year's acquisition of Metaweb (Metaweb has an open and sharable Global Knowledge Database freebase), Google has been working to consolidate more structured data, Greed for data is Google's key to improving its advertising offerings;

And Facebook's like button allows people to express their emotional preferences freely, I can like a movie, also like a webpage, can like a singer, also can like a car;

Hidden behind the Like button is the Open Graph protocol.

Open Graph Protocol to develop a set of tags (tag) specifications, the real object into 8 categories of 38 small classes, each has a different label to define object properties, such as for a piece of music, there will be four corresponding tags: og:audio:title/title/Og:audio: Artist/Artist/Og:audio:album/album/og:audio:type/format/

When the user clicks on the like, the data is passed to Facebook, which not only knows your preferences, but also collects the target data of your like, which is invaluable for both advertising and recommendations;

At the F8 conference in 2011, Facebook announced that developers could customize arbitrary actions so that you could not just "like" an item, you could "listen" a song, "Cook" a dish .... The change will help Facebook gather richer data on user preferences and properties, and Google started pushing +1 buttons in 2011, and the ensuing battle is inevitable.

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