Sogou Bidding Tutorial: Scientific setting Sogou advertising is the key

As Sogou in the search engine market continued exerting force, Sogou (Sogou) bidding service industry by more and more people familiar. Sogou bid has its own unique characteristics, advertising system has been upgraded, the recent public Sogou Alliance, is sogou advertising traffic expansion of another important source!

Advertising circle has been focused on search engine advertising and combat.

Here and you talk about Sogou bidding tutorials need to pay attention to, to help you better control Sogou bidding!

First: Careful to use the top three and first price

For example, the advertising circle just took over an account, observing the bidding to click on the top 50 keywords, found that these words flow large conversion small, and the root inside, always those and "color" related to the "junk word", hence stopped.

The result of this batch of words is that the flow of traffic has plummeted. Then the next step is to tune high conversion rate. See Sogou has the top three and first price shortcut options, is very happy, brush a few adjustments to the top three.

Sure enough, the next few days, Sogou conversion rate is high. Proud of not long, found that the cost is also climbing. Always the inertia of the thought, the first price is high cost. Results finally found that Sogou called the top three, the first price, is actually targeted at the national area. For a strong regional hospital bidding, it is not necessary to map a first title. After a moment of depression, the lowest price was recalled.

Second: The advertising circle that smart matching is not intelligent

Started to stop a batch of "rogue words", but the effect is not good, sogou those endless "rubbish word", just like Leek, cut a stubble and a stubble, helpless, and there are a lot of words is that we buy the bidding word, can not delete these words together clean, had to ask customer service mm do the next negative match, One side to find the reason, later consider may be Sogou smart matching relationship. After canceling the smart match, the world finally cleared.

Smart match is not smart, will only spend money!

Third: Use smart matching must remember to do the negative words

The second aspect we say, the intelligent match brings many invalid words, then the intelligent matching do must remember to bring the negative word, otherwise the advertisement expense burns very formidable but does not produce the single.

And a lot of people don't notice this, and the only match is the default. This sogou and Baidu are not honest!

The advertising circle in Sogou bidding for years of experience as well as advertising spending shows, do a good job sogou, the key is the keyword selection and matching pattern, efficient delivery strategy is the fundamental success!

Advertisement Circle www.adwordsing.com, reprint please specify!