Sony notebook is easy to use, and Japanese notebook is dying together?

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Vaio unspeakable parting

In the early 1990s S, Sony was the leader in the consumer-type household appliances field. In 1995, he served as the President and CEO of Sony. He realized that the Internet era is approaching. If he continues to focus on these traditional appliances, it will be eliminated sooner or later. Although the electronics industry is at the heart of Sony, products integrated with software and network services will be Sony's future development direction. Among these new products, personal computers are the first to bear the brunt.

Since Sony officially launched its first "Vaio" notebook in 1997, Vaio has experienced 17 years of development, with its stylish design, unique user experience, and extremely fine workmanship, it has been highly recognized in the consumer and business circles. Its classic models include the X series, which has been produced in recent years, both the S series and Z series are rare and classic models in the industry.

However, in recent years, Sony's notebook business has been under more rational consumption in the market and the impact of tablet computers. Sony was in a state of continuous loss. Sony had to announce in early 2014 that in July 1, 2014 it would transfer all its laptop business together with the "Vaio" brand to "Japanese industrial partner (JIP )", no longer plans, designs, and develops computer products. After July 1, Sony will officially say goodbye to the "Vaio" brand. Everything seems so hard to say. The only thing we can do is to pay tribute to Vaio for the past 17 years.

Last stick

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After Sony launched its laptop market, Japanese laptops were listed on the top of the Chinese market where there were not many brands, such as Toshiba and Fujitsu, and Panasonic, which basically disappeared. According to market research data, after Sony's withdrawal, Toshiba ranked ninth in the Chinese laptop Brand's attention list with 3% of its attention, while the brand Fujitsu, which we often see, toshiba became the most popular Japanese brand in the Chinese market, but the figure 3% is really a bit sad.

Recall that from the late 1990s s to the late 2005 S, in the golden period of the development of laptops, Sony, Toshiba's attention and market share undoubtedly occupy the top three for a long time. However, in just a few years, Sony retired, and Fujitsu and Panasonic occasionally acted as the Japanese-first Toshiba, with only 3% left.

It is undeniable that Sony VAIO, both Toshiba and the departing company, has launched amazing products over the years. However, these products have always adhered to the consistent independence of Japanese systems, such as Toshiba's bold innovation and Panasonic's persistent focus. In this age of fierce business competition, it is no difference to stop shouting. This is the current dilemma faced by Japanese products.

However, it is undeniable that Toshiba still launched many products that are truly amazing and maintain its consistent high quality and innovative spirit. On the screen, the u800w, the Kira and qosmio are classic products. However, from the current market environment, they are more or less lacking in attracting Chinese users, coupled with fierce competition in consumer products, whether the remaining Japanese brands can stick to their final position in the Chinese market can only take one step. With the persistence of the Japanese notebook brand, we can only hope that Sony's withdrawal will give "her" enough warnings and reminders.

Where to go

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It is time to discuss the future of Sony's exit and Japanese notebook.

At present, only Toshiba can support Japanese brands. Toshiba's independent personality and persistent industrial pursuit are rare in the current laptop market. However, you can easily find out the reason why the Japanese product market is weak. If you do not believe it, you can refer to the following questions:

1. At the same price, Which one will you buy for a high-configuration Shenzhou and a low-configuration Japanese series?

2. Apple and Japanese series are similar in terms of workmanship. Will you buy popular apple or expensive Japanese series?

3. Is there a series of high-end configurations for Japanese laptops that are widely known? Like Think Pad's T series and X series?

4. Are you spending tens of thousands of dollars to buy a Panasonic security book or tens of thousands to buy a higher configuration, which is safe and easy to carry?

I'm afraid you will all know the answer to these multiple choice questions. By the way, you can also list more questions.

In fact, Japanese laptops also have their own unique advantages. When everyone in the current notebook market is shouting for cost effectiveness, Japanese laptops have always adhered to their own innovation and quality modules, which is also very valuable, however, the emergence of a variety of cost-effective products has reduced the attention of Japanese laptops. Users focus most of their attention on the so-called explosive and cost-effective products, and lack such products for Japanese laptops, it is more and more forgotten.

I think, in the face of such fierce competition in the market, if the Japanese notebook Corps does not start to think about their future, they will continue to live in their own world with closed doors, the Japanese laptop will be irretrievably dead, and Sony's demise may be just the beginning of its complete disappearance, in the end, no one can escape the Sony-style ending. (New technology discovery: Kang standing/Wen)

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