SS: Why do we have to study key words

Just learn to do the site's friends, it is easy to make such a mistake. Website once get, skip all related research, did not plan good keyword to start to do the website. This can lead to two kinds of results. One is that they think good keyword, ranking is very good, but the traffic is very low; there is a situation will come to the flow of keywords how not to row up. So before we do the website, we have to study the key words.

　First, to determine the promotion of the target keyword whether there is a search

Site core keywords, must be studied and analyzed, these keywords are not their own site's target keywords, is not a lot of people in search. If the search volume is very low, this keyword even if has the rank, also does not have much significance. Especially those who have not contacted SEO friends, will habitually put their own company name or product brand name as their target keywords. But neglected, when the company name and product brand is not famous, but also no one will go to search. Even if many of the industry station name, look at the amount of search every day is quite a lot, but those keyword search, most people are looking at the dynamics of the industry, and do not want to buy specific products. So the target keyword plays the entire website future development direction, the choice is wrong, the influence will be very serious later.

　Second, to find effective flow

Website optimization, too value seo, this is a kind of wrong understanding. Rank and flow, not the ultimate goal. SEM is our ultimate goal to optimize the site, that is, improve the conversion rate of the site. Many have the strength of the company to do hot keyword rankings, even if the rankings are very, but may not be able to convert to a lot of orders. For example: "Gynecological", the search for gynecological users, the basic is not want to see a doctor; Gynecology Hospital ", at this time the pertinence is stronger, is to look for the hospital;" Ningbo Gynecology Department Hospital which home is good? " At this point the goal is more clear, and then the third party to recommend the relevant hospital, conversion rate is very high. Flow itself it is not necessarily an asset, nothing more than a waste of broadband, customer service, the meaningless pay, only if the real can be converted to effective flow is the assets.

Third, reduce the difficulty of optimization

Find their own web site, and have a certain number of search keywords, do not rush to those most popular, search for a large number of keywords as the target keyword. For example: "Weight loss", "Pneumatic components" and other these search volume is very large, and the competition is very fierce keywords. For our small and medium-sized enterprises or webmaster Individuals, it is very difficult to do the first few keywords. If there are 10 ads in front of the auction, even if the scalp is broken to do up, it is meaningless. So to choose those search volume can also, but the competition is relatively small keywords, so that site optimization can be in a certain budget, cycle has a good effect.

　Iv. User Search Diversity

User Search keyword is not necessarily limited to our own can think of the keyword, the user's search habits of a variety of, even our webmaster, usually in search of keywords, is the same habit. So stationmaster cannot think user will search what kind of keyword. With the rich search experience, users found that the longer the keywords, the more accurate they can reach the information they want to search. Sometimes can be said to be a word, this is the webmaster ping talk about the long tail theory. We also want to work on the flow statistics to see the user, is through which keywords to find us, but also very messy, and our choice of the target keyword is not the same. Stationmaster must understand, the user searches these keywords, then carries on the corresponding analysis, like this can truly determine the website core key words.

　V. Developing new opportunities

Everyone's thinking is not the same, and the habit of surfing the internet will be different, they will search AdSense unexpected words. But SEO webmaster, can be provided by the search engine keyword extension tools, or traffic statistics tools to analyze, will receive unexpected surprises. Keyword tools recommended by the keyword, you can see the key words have not been considered, but these keys do have users in search. So in the process, often find some common or obvious trend of words, put these keywords into the website, or add new columns, which is one way to expand new opportunities.

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