I started my SEO Optimization on sanshi0815. I am afraid that I will be shot dead by the bricks of the ox.
By sanshi <sanshi0815@tom.com>
As the company has been doing seo optimization recently, but cannot find a suitable person, I have used some SEO knowledge I know before, but I always think this is not a solution,
Let's learn it by yourself. If I can't use it that day, I just read the book. It took about a day to finish reading the book. Now I want to write down what I learned from the book,
Everyone learns together. In general, there is nothing special, that is, more details. Basically, it is optimized for Google. It is estimated that Baidu can also be helpful.
First of all, let's talk about what seo does. I think everyone knows that Seo is the optimization of search engines to better include search engines.
In other words, Seo optimization is in all aspects, and it should be known that Seo optimization is long-term, not a short time, once, twice.
Secondly, Seo Optimization requires Optimization for every page. It doesn't mean you only need to get a home page.
In addition, Seo can also be used to eliminate adverse effects and reduce the ranking of adverse effects to reduce the impact. What we all know is that it is also the foundation of Seo optimization.
Now, go to the topic.
1. a single word.
Now, everyone knows the focus of their websites. For example, if you are a mobile website, tea, cosmetics, Or something appears in your column settings,
At the same time, the indexing quality is not very good. Therefore, it is recommended that you set several keywords on the topic, but do not repeat them too much.
2. W3C standard.
Because the website is for indexing, and indexing requires a standard. If everyone does not comply with the standard, it is not easy to use after indexing. I understand it in this way.
3. domain name ---> keyword.
This is simple. That is to say, the domain name itself should be a keyword and a more important keyword. However, for the Chinese site to use an English domain name,
It seems quite troublesome. This is for search engines. Because you have a Chinese name and the search engine does not know it, you should take the domain name closer to what you want to do.
4. Internal and external connections.
In this case, the connection between the website and other sites is done on other websites. But do not pass through, increasing connections will be easily indexed, increase
Your site's exposure rate (engine-like), but if you use too many connections on your site, it would be better if the search engine thought you were a traffic pilot, it may fail to be indexed in a short time,
And may be blocked. In addition, your connection may also affect the websites that are listed on the blacklist.
You can add a member to the website navigation or join a connection. Also, note that the connection you join should be related to your site.
5. external CSS and JS
This is because the interference content should be minimized. At the same time, when the engine is included, the page size is reduced.
6,100 K.
Google has a limit on the page size, basically to 100 k, so we should try to reduce the page size to 100 K to facilitate the inclusion.
7. Do not use the framework
This is because the engine cannot handle the framework well.
8. dynamic pages and static pages. URL Length Control
Because the engine does not like dynamic content pages.
9. Reduce flash usage
Because the engine does not look at flash, and of course it cannot be analyzed. What is in it.
10. The image size should be small. The keyword alt appears.
The image size is small because the engine does not view images, and the page size must be controlled. The reason why alt exists is that the engine does not read images, only recognizes text, and displays keywords to increase the keyword density.
It can appear. Why are there no small images? increase ALT and increase the keyword density through this method, but it is not suitable.
11. Modify the 404 error page to design a 404 error page with a uniform style
This is to make some 404 errors when the engine is indexed. In this way, the 404 page will appear on your website, which is ugly,
In addition, it cannot meet the requirements of income and is not beautiful. If you want to replace the page with a uniform style, you can still know your information when collecting the information.
12. Now let's talk about website maps.
This is still for Google. He has a website map setting, that is, you provide a URL address pointing to an XML or URL. Google's robot will
Set up a visitor to ask your site for indexing.
Here to submit https://www.google.com/webmasters/tools/showaddsitemap? Siteurl = http % 3A % 2f % 2fwww.jinku.com % 2f & HL = ZH-CN
Make a static URL
Standard is
Create a website map in plain text format. There are only URL connections, no more than 100 maps, and multiple pages are allowed.
Now let's talk about creating a map in XML format. This should be a larger data volume,
But there is a problem that I have not solved, that is, if you make multiple files, if you know, please give me instructions.
XML format
<? XML version = "1.0" encoding = "UTF-8"?>
<Urlset xmlns = "http://www.google.com/schemas/sitemap/0.84">
<URL>
<Loc> http://blog.csdn.net/sanshi0815 (URL) </loc>
<Lastmod> 2007-08-21 (time) </lastmod>
<Changefreq> daily (update frequency) </changefreq>
<Priority> 0.8 (update weight) </Priority>
</URL>
<URL>
<Loc> http://www.jinku.com/index.html </loc>
<Lastmod> 2007-07-03 </lastmod>
<Changefreq> daily </changefreq>
<Priority> 0.8 </Priority>
</URL>
</Urlset>
13. Now, the keyword is important.
Keywords we have mentioned above, but what is a keyword?
This should have something to do with market positioning. First, you need to publicize what you want. You want the people you search for to find your site through the words.
At the same time, you have to consider that you are more accustomed to searching for those words, and those words will be related to your site.
There should be around 7-8 key words and hundreds of non-key words, that is, derived words. However, this should also be done based on your station's plan and size,
If your site involves a large area, you need more keywords.
14. What we are talking about now is universal.
<Title> </title>
<Meta name = "Description" content = ""/>
<Meta name = "keywords" content = ""/>
All three of them will be used for basic Seo. The title is important and should be placed at the beginning, that is, the top of the head,
Here, it is better to show your keyword and represent this page at the same time. Therefore, it is difficult to combine this keyword.
Description: This is a description.
Keywords is very important in the past. Now I heard that the weight has dropped.
However, you should pay attention to the fact that keywords must appear in the three big places mentioned above. However, keywords should not be repeated too much,
At the same time, do not repeat too many keywords or appear unrelated
At the same time, these keywords should be displayed in the file, or this page will not appear when you do not search
In a word, the engine will think that the content in the H tag is very important for the title of our webpage file, and the Importance level is decreasing from the h1-h6.
Therefore, we should re-use CSS for control to change the H attribute to attract the engine to include
By sanshi <sanshi0815@tom.com>