Steve Jobs-Reading notes 2

Abstract: This article recorded my reading of Joe's biography of the process of some feelings, as well as personal feel better content. For reference only.

"In 1958, IBM missed the opportunity to acquire a fledgling company," the source said. The small company invented a new technology called electrostatic copying. Two years later, Xerox was born, and IBM regretted it. "This is 1984 years. IBM wants to take possession of everything. Apple is seen as the only hope that can compete with it. The dealer initially welcomed IBM with open arms, and now they are afraid that IBM will dominate and control the future, and they are back to Apple's embrace that Apple can guarantee its freedom in the future. IBM wants to take possession of everything, and Apple is the last hurdle in its control of the industry, which is pointing its muzzle at Apple. Can we get IBM to dominate the entire computer production north? Can we get IBM to control the entire information age? Will George Orwell's description come true?

Steve Jobs smiled and said: "Recently, we have said a lot about the Macintosh, but today, for the first time in history, I want to let Macintosh speak for himself." After saying that, he was back to the computer, and pressed the mouse, Macintosh issued a light flutter but a lovely low voice, it became the first computer to introduce their own. "Hello, I am Macintosh." It feels good to get out of the bag. "It's a prologue. To say that this computer has nothing to do, it is not yet know should be in the audience burst of crazy cheer and scream when the time to pause. It continued with a quick monologue: "I'm not used to public speaking, but I want to share with you my impressions of the first time I saw IBM mainframe." Never trust a computer that you can't move. The cheers rang again, and almost drowned the last few words of Macintosh. "Obviously, I can speak. But now, I want to sit down and listen. Next, let me be very proud to call out a person, he is like my father as a Steve Jobs. ”

The original: Steve gave each team member a computer, shook hands and smiled, and the rest cheered around. "Herzfeld recalls. The birth of the Macintosh computer was exhausting and many people were hurt by Steve Jobs's hateful and sometimes brutal management style. But it is impossible to create Macintosh computers, whether Wozniak or Scully or anyone else in the company. It is also unlikely to be born in the regular market research group and the product Design Committee. On the day of Macintosh's release, a journalist from popular science (popularscience) asked what kind of market research jobs he had done. "Did Alexander Graham Bell do any market research before inventing the phone," Mr Jobs said in a mock response. ”

In the original: The late 1970s, humans entered the era of personal computers. In the first 30 years of its development, two heavyweight figures, all born in 1955, dropped out of school and were energetic, interpreting the "double star system" in the field of personal computers. This is Bill Gates and Schoff jobs .

Individuals: They just conform to their own ideas, success is not replicable. Everyone's success is different. In my opinion, there is no success in learning, let it be natural.

Original: But Gates must not be called rebels, hippies and spiritual seekers, nor anti-mainstream culture. Instead of making a "blue box" to steal the telephone line, he wrote a schedule for the school, which, with the help of the program, was able to take the same course as the girl he was interested in, and wrote a vehicle counting program for the local traffic management department. Shortly after entering Harvard, Gates decided to learn able, but not because he wanted to follow the Indian spiritual mentor for enlightenment, but to create his own software company.
Unlike Steve, Gates knows computer programming, he is more pragmatic, more principled, and has strong analytical processing power. Jobs is more confident in intuition, more romantic, and has a higher talent for technical practicality, design pleasure and interface friendliness. Steve Jobs was fanatical about perfection, and he was very demanding, and his management depended on his own charisma and passion. Gates is more organized, he will frequently convene product evaluation meetings, and at the meeting to accurately cut into the core of the problem. Both jobs and gates are likely to be rude, but Gates ' rudeness is usually not personal, but rather a deep understanding of technology, not emotional insensitivity. In the early days of his career, Gates seemed to have the same propensity for Asperger's syndrome as those typical geeks. Jobs can stare at each other with a burning eye, and gates sometimes can't make eye contact with people, but he's very human.
"Two people think they are smarter than each other, but Steve generally thinks Bilbi himself lesser, especially in taste and style. The
"Bill looks down on Steve because Steve doesn't program." "From the two people, Gates was attracted to Steve Jobs, and somewhat jealous of his ability to be persuasive." But at the same time, he thinks jobs is "extremely eccentric", and "as a person, there is a peculiar flaw." Mr Gates resented Steve Jobs's rudeness and his inclination to "not think you are as bad as trying to seduce you." In Jobs ' view, Gates was too narrow. Steve Jobs once said: "If he had been on drugs or meditation when he was young, the whole person would have been more open-minded." The

The original: Personality and personality differences, eventually led them to the opposite and triggered the digital era of fundamental separation. Steve Jobs was a perfectionist, eager to take control of everything, and enjoyed the artist's uncompromising intransigence, a digital strategy that seamlessly integrates hardware, software and content with Apple. Gates is a shrewd, pragmatic and thoughtful analyst in the business and technology world who is willing to fork out Microsoft's operating system and software to a variety of different manufacturers.
30 years after the two met, Gates paid a few respects to Steve Jobs with some reservations. "He really doesn't know much about technology, but he has an amazing talent for knowing what works." "said Gates. But in turn, jobs never fully affirmed gates ' merits. "Bill basically lacks imagination and has never created anything, which is why I think he is more fit to do charity like he does now, rather than stay in the technology field." "That's what jobs said, even though he's not fair," he's just shamelessly stealing people's minds. ”

At that time, Steve Jobs was a success, and Gates was just a valet: In 1984, Apple's annual sales amounted to $1.5 billion, compared with Microsoft's $100 million.

Original: The Macintosh team's "pirates" also felt that Gates was unbearable. "You will find that Bill Gates is not a very good listener-he does not accept anyone explaining to himself how something works, he wants to rob someone in front of him about how this thing works, and guess how he thinks it works."

In the original: Although the two teams are wary of each other, but the thought of Microsoft for Macintosh computer graphics interface software, can bring personal computers into a new realm, both sides are very excited, they went to a luxury restaurant to celebrate. Microsoft soon formed a team to take charge of the project. "We have more people on Mac than Apple," said Gates, "they have about 55 people and we have nearly 20 people." We really put our lives on this. "Although jobs felt they had little taste, Microsoft's programs were very persistent. "The application they started with was awful," he recalls, "but they keep trying, and the better." "In the end, Jobs was so fond of Excel that he made a secret deal with gates: If Microsoft did Excel for Macintosh in the next two years, instead of developing a PC version, jobs agreed to remove Macintosh's basic team and use Microsoft's basic program indefinitely." Mr Gates's shrewd acceptance of the offer angered Apple's disbanded basic team and gave Microsoft an edge in future negotiations.

By the end of 1984, Lisa's computer sales were almost zero and Macintosh's sales fell to less than 10000 units a month, and jobs made a poor, irregular decision in desperation. He decided to install the Macintosh emulator on the stock Lisa computer and sell it as a new product, named "Macintosh XL". Because Lisa's computer has been discontinued and will no longer be put into production, it is a bit unusual for Steve Jobs to do something that he is not optimistic about. "I'm angry because it's not a macxl at all. Hoffman said, "The aim is to sell the rest of Lisa's computers." It sells well, but then we have to stop this horrible scam and I quit. ”

Personal: The leader will also have a low time.

In the original: For most people, especially those who claim that they must not believe in the age of 30, the age of 30 is a milestone. In February 1985, in order to celebrate his 30 birthday, Steve Jobs held a very formal but fun party at the ballroom of San Francesco Hotel. He invited 1000 people to attend, and everyone wore black ties and tennis shoes. The invitation says, "There is an old Hindu proverb saying, ' in the first 30 years of your life, you develop a habit; In the last 30 years, you are used to shaping you." ' Come and celebrate my 30-year-old with me. ”

Personal: The wood has been mistaken, there is a legend said a word: "30 stand, 40 perplexed, 50 know the Destiny, 60 and Biddings, 70 histrionic." "However, the habit seems to me to be really important. Inertia is important.

In the original: But the most sensational news of the month was the departure of Steve Wozniak, one of Apple's founders. Perhaps because of a different personality, there has never been a violent clash between the two founders. Wozniak is still full of dreams and childlike fun, and jobs is more nervous and irritable than ever. But on Apple's management and strategy issues, the two are fundamentally divided. At that time, Wozniak low-key in the APPLEII department to do mid-level engineers, as the company's humble sign of the existence, and as far away from management and corporate politics. In his view, he had reason to believe that jobs did not appreciate appleii, while Appleii computer was still a cash cow for Apple, and its sales accounted for 70% of the company's products during Christmas 1984. “

The original: frustrated Wozniak decided to leave quietly, set up a new company, manufacturing their own invention of the universal remote control. With this device, users can control their home televisions, stereos and other electronic devices with just a few simple buttons. he told the engineer in charge of the Appleii department, but felt that he was not so important, there was no need to inform other departments, and there was no need to tell jobs and Markkula. So it wasn't until the Wall Street Journal reported that Jobs first learned about it. When the reporter called, Wozniak answered the reporter's question honestly and frankly. ' Yes, ' he said. ' I think Apple has neglected the Appleii department. "The direction of Apple's development has been seriously wrong and has lasted for 5 years. "he said.

Personal: Smart home has already started. In fact, in this biography, I most admire the person is Wozniak, appreciate his talent.

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Steve Jobs-Reading notes 2