Steve Jobs-Reading notes 3

Abstract: This article recorded my reading of Joe's biography of the process of some feelings, as well as personal feel better content. For reference only.

Steve Jobs likes to ingest information, especially with knowledgeable people.

Individuals: Often with people who are superior to themselves.

The original: The company now has not only a new logo, but also a new name. It is no longer called next, but it becomes next. Others may not understand the need to pay attention to logos, nor spend $100,000 on a logo. But for jobs, a good logo means that next is starting with a world-class sense and identity, even though it hasn't designed its first product yet.

The original: The perfect cube is also very difficult to produce. Most die casting parts are not pure right angle, but will be slightly more than 90 degrees, because it will be easier to take parts out of the mold. (Just as the pan is slightly more than 90 degrees along the angle, the pancake will be easier to take out.) However, Eislinger Tor ordered that there could be no such draft angle, not destroying the cube's purity and perfection. Jobs was enthusiastic about that. Therefore, each side must be produced separately, using the price of 650,000 dollars of molds, in Chicago, a professional machine factory production. Jobs ' passion for perfection is out of control. When he noticed the tiny fine lines left by the mold on the chassis chassis, he flew to Chicago and persuaded the mold workers to recast until they were perfect. And this tiny flaw is acceptable to any other computer manufacturer.

Steve Jobs has always believed that the invisible parts of the product should be as beautiful as the outside, just as his father would use a good piece of wood to make the back of the closet.
Jobs demanded that the screws inside the machine must have expensive plating, and even insisted that the interior of the cube be painted matt black, even if only the maintenance staff could see it.

Individual: The father has his son, Joe has learned a lot from his adoptive father. In fact, every boy's childhood, will be deeply influenced by his father.

The original: If he sits down to finish the staff meeting, it is not very accurate, because jobs never had the patience to sit at the end of the meeting. One of the ways he controls the situation is to keep moving. This moment he knelt in his own chair, the next minute lazy nest in the chair, after a while and simply jump out of the chair, began to doodle on the blackboard behind. He had a lot of quirks, including biting his nails, and his timid and earnest stare at the speaker. His hands are somewhat inexplicable yellow, constantly moving.

Individual: Joe's personal hygiene is a bit of a bad thing.

"The world will not stand still, and if we do that, the leading technology will leave us behind, and what we have already done will have to be thrown into the dustbin," said the source.

Individuals: The courage to innovate, the courage to ask questions, the courage to overthrow themselves to change the response to the same. Constant means stopping, meaning ending.

The original: "There is a beautiful red skirt, will be very suitable for you." He said, and then drove her straight to the store in the Stanford Mall (Stanfordmall). "I said to myself, this is fantastic, I followed the richest man in the world and he wanted me to have a beautiful dress," he recalls. "When he got to the store, Jobs bought himself a bunch of shirts and told her to look at the red dress and say she was going to be great." She agreed. "You should buy it." "he said. She was a little surprised to tell him that she couldn't afford it. He didn't say anything, and then they left. "Don't you think that if a man says that all night, he must have bought it for you?" She asked me, and it seemed to be really puzzling about the matter. "The Secret of the red skirt is yours to interpret." I think it's a bit strange. "He would give her a computer, but not a dress; when he sent her flowers, he would say it was the rest of the office activity." "He is both romantic and afraid of romance. "she said.

Personal: Ordinary people are incomprehensible.

Bates

Steve Jobs has been hesitant to let Paul and Clara-his "real" parents-know that he is looking for his birth mother. He feared that they were not so keen, that this sensitivity was rare to him, and that he could see the deep affection he had for adoptive parents. So he didn't get in touch with Joanne Simpson until Clara Chobs died in early 1986. "I don't want them to feel like I don't think of them as parents, because they're all my parents," he recalls. "I love them so much that I don't want them to know that I'm looking for a birth mother, and even when a reporter finds out the truth, I let those people keep their mouth shut." After Clara's death, he decided to tell Paul Chobs. His father felt perfectly acceptable, and said he didn't mind Steve getting in touch with his biological mother.

So, Steve called Joanne Simpson one day, said who he was and arranged to meet her in Los Angeles. Later he said it was largely out of curiosity: "I believe that the environment is more influential than genetics, but you will still be a little curious about your blood." "He also wanted to comfort Joanne. It's no problem that she gave him up for adoption. "I want to see my birth mother, mainly to look at her well-being, and I would like to thank her, because I am very Gao Xing I have not been abortion." She was 23 years old and she suffered a lot in order to give birth to me. ”

The original: "He is very straightforward lovable, is an ordinary, kind person." "Mona recalls. They sat in the hall chatting for a while, then he took his sister out for a walk, just two of them. Steve was excited to find a sister who looked like himself. They are very persistent in their own art, good at observing the surrounding environment, sensitive and stubborn. When they have dinner, they will notice the same architectural details or interesting things and then talk excitedly. "My sister is a writer!" He told Apple's colleagues in a very jubilant way.

At a very young age, Lisa began to realize that his eating habits reflected a philosophy of life: austerity and minimalism would make people more sensitive . "He believes that scarcity is abundance and self-discipline produces joy," she said, "and he knows what most people don't know: extremes meet." ”

The original: To avoid the attachment of material. He told Egan that our desire for consumption is unhealthy, to live a non-rigid, immaterial life to attain awakening.

Steve Jobs told Egan he didn't expect to live long. He said that is why he is so busy, so impatient. "He felt the urgency to do what he wanted to do.

Personal: A fear of death, not given to people should have been.

The original: "Toy Story" (Toystory), inspired by his and Steve Jobs shared a belief that the product is a soul, for a mission to be produced. If an object is emotional, its emotions should be based on its desire to realize its value. For example, the mission of a cup is to hold water; if it has feelings, it will be happy when it is full and sad when it is empty. The mission of a computer screen is to interact with people. The mission of a wheelbarrow is to be ridden in a circus. and toys, their mission is to play for children, so their fear is abandoned or replaced by new toys. So one of the favorite old toys and a brother movie starring a shiny new toy partner is very dramatic, especially since all the activities revolve around some toys that are separate from the owner. As the original script said, "Everyone has a painful experience of losing toys in childhood." The names of our two protagonists were eventually "Buzz Lightyear" (Buzzlightyear) and "Woody" (Woody).

Woody & Buzzlightyear

In the years since Steve Jobs was out, Apple has been able to comfortably enjoy a very good profit margin because of its temporary command of the desktop publishing system. At that time, the self-feeling was like a genius John Sculley, in 1987 published a series of today seems quite awkwardness embarrassed declaration. Steve Jobs wants Apple to "become a good consumer goods company," Scully writes, "It's a stupid plan ... Apple will never be a consumer goods company ... We cannot distort reality because of our dream of changing the world ... High technology cannot be designed and marketed as consumer goods. "

The original: Jobs was particularly shocked. In the early 1990s, Apple's market share and revenue continued to decline under Scully's leadership, and his anger and contempt for Scully increased. "Scully the introduction of the three indiscriminate people and the next three indiscriminate values, the apple was destroyed." Jobs later lamented, "they only care how to make money – mostly for themselves and for Apple – and don't care how to make a good product." "Jobs felt that Scully's pursuit of profit was at the expense of sacrifice market share. "Macintosh lost to Microsoft because Scully insisted on squeezing every penny, rather than trying to improve the product and lower the price. ”

Individual: At present a large company, a few can focus on products rather than profits.

Steve Jobs-Reading notes 3