Sue the enterprise scandal to the perpetrators, or learn to learn the Shenzhou Bridge bar!

These two days, the entire internet was Wei Zesi death event to brush screen, the 21-year-old should be in the prime of college students because of the "Baidu, San Jia Hospital, CCTV, Stanford Technology," the trust missed the best time to treat, and Baidu this relies on the honeycomb system to make money, can not effectively check whether "new therapies", the latest technology National patent "of the Internet platform is also the media and the public to pull the" broken "platform, which is Baidu this year following the January 10 Baidu post-hemophilia bar incident after another significant" accident. " The old saying is good, "flies do not sting seamless egg" "Good things do not go out, bad things spread thousands of miles", the internet has been staged a wave after another wave of surprising headlines show, such as the hotel and the girl attack, before the January 8 Ctrip fake ticket incident, 2015 also occurred a number of similar "accidents", For example, the app Dragonfly FM and Himalaya FM mutually exclusive false incident, Millet Air purifier involved in the "fake Door", Ranger electric car chassis, body design and many other traps fake vortex events, melon-used cars again trapped accident car trading scandal and so on.

Abroad also failed to "isolate", the electronics giant Toshiba Financial fraud, Turing pharmaceutical slaughter and other incidents also emerge.

And so on, the Internet service enterprises, the traditional giants have "stepping on thunder", although no one willing to take the lead, but a group of companies have been stripped out of the scandal, exposed to the public view, the main actors encounter the media and users of the collective crusade. Some of the companies from rounds to plummeted, only a short period of one months. We lament, but also lamented how this society, business in addition to making money, the most basic social services and responsibilities to where? Interestingly, I happened to take part in the first-a-share listed company in China's Enterprise services market, Qinghai Gelatin (000606), during which their president, Peng Cong, a 1978-born former Lenovo employee, is currently chairman of the Shenzhou Bridge Group and the President of Qinghai Gelatin, Have done some things just related to social responsibility, corporate ethics, today we talk together.

Of course, we do not raise the banner of morality, regardless of merits and demerits, just re-disk, in the face of these negative news, enterprises in addition to apologies, the media in addition to the whip corpse, ordinary people in addition to watching the lively, we can do?

Business, salvation or escape, the coming of the always come

No accident, the business is facing such an embarrassing situation is more than three posture:

1, the positive rumor, the demand for compensation apology;

2, ignore, wait for events to cool down;

3, take money hit, public relations deleted draft, the matter is silent.

Indeed, if it is a deliberate slander, slander, clarification is the necessary right, the latter two ways, although simple and rude, but still "effective". One is because the social Internet information, a company a person's things end is bucket, most people can not remember and do not want to tube, the event with the passage of time will be covered by annihilation. The second is that anyone who creates the information as long as the source, can let it out from where, from where to go back, money is often omnipotent. But in the era when everyone is media, these three strokes are not very good, at least not perfect. Because even if you clarify, printed in the consumer's mind is not erased, delete this person, and that the person, delete the media, and the media, yesterday's news sank, today's article came out again, one after another, "The truth may be late, but never absent."

Second Bell This goods remind: the crisis is not an opportunity, but is a time bomb, once the explosion can cause a devastating blow to the atomic bomb, we do not guess Baidu on the medical enterprise advertising on the end there is no audit, but clearly a Wei West may let Baidu folding wings I'm not going to speculate on how the security standards of the hotel are going to be, but after a girl is attacked, other travelers will be worried about the safety of the hotel, and I don't want to go to the bottom of the fact that Ctrip knows nothing about it, but the gesture of trying to shirk responsibility afterwards is always disgusting. Knowing yourself correctly, at least a good gesture, can also reduce the risk of hitting a bomb.

Again bell to remind: when the public relations crisis, it is necessary to eliminate the "someone black Me" delusion; PR is not deleted, deceiving can never eliminate the negative impact , even if the public relations are strong, can be bad conversion good, the adverse conversion to a favorable! Deceiving-style censored and elite logic rebuttal are not as straightforward as a simple and brutal town-style mistake!

Finally, as Peng Cong said: The most basic corporate social responsibility is to serve the good users at the same time to obtain profits, these "involved" enterprises and deliberate to deal with a variety of crises, as the beginning of a solid service every user, for the user to truly create value. As Milton Friedman, a contemporary economist, says: The essence of business is profitability, but the premise of profitability is to keep the bottom line and create value. Baidu controls the access of ordinary people to the information age, but points the road signs to the world of evil deception. It has lost balance in corporate profitability and moral conscience. We say that Yichao's enterprise market, at the end of last year, the number of Chinese companies is about more than 77 million, of which a net increase in the number of enterprises last year is more than 14.7 million, and these enterprises 80% is through the agency to run their "birth certificate", but as Peng Cong said: "In China, There is no shortage of a company to provide products and services for large enterprises, and 50 million small and medium-sized enterprises are generally backward information level, social services fragmented situation. To improve the survival and development of small and medium-sized enterprises is the direction of the whole society. At present, there are 20 million sets of accounts in 60,000 unlicensed black intermediary hands, these small service providers control the small and medium-sized enterprises access to social resources, but has been using the industry is not standardized and information asymmetry profiteering, small and medium enterprises more can only passively beaten. And as an entrepreneur, I deeply feel the depth of the industry, more understanding of those who also face the unknown areas of the only vacant small and medium-sized entrepreneurs. Who's going to be in charge? 60,000 black agents? or 40,000 small service providers? They are still small and medium-sized enterprises, themselves are still "project hope" it. A responsible enterprise should be committed to breaking the industry unspoken rules, to solve information asymmetry, remove a trademark to 6000 yuan reconsideration fee such unreasonable costs. For this reason, Yichao proposed 326 engineering strategy, which is divided into three stages to get the service entrance of all enterprises and the capital entrance of all enterprises. In order to solve the problem of enterprise survival, Yi Qiao also launched the "Hundred City Thousand Shop" and "six big cloud" strategy to improve the survival and development of China's small and medium-sized enterprises.

The Spectator, the position is the most important

In addition, I would like to give other bystanders a few words of advice.

1, the media from the media Big V public know, the executioner and accomplice two do not touch

We look at the corporate scandal has been burst, the headlines home reply comments are what content, I do not have the interest and no malice to speculate on the true purpose of our vast numbers of netizens, but when seen almost all the hot comments are sexual insults, prejudices, geographical discrimination and populism, I can not help but want to say: the executioner and accomplice and the enterprise is not forgiven.

Look at the people who are bricks to the corporate scandal, they may be enjoying the convenience of a cheap hotel while acting as a keyboard to the hotel. While looking for discounted tickets everywhere, while talking about Ctrip, while listening to the audio, while the Dragonfly FM kidnapped on the moral cross. They do not really want to know things, mostly hearsay, and borrow their own dick silky public sentiment everywhere "vixen squalling." They don't really care about how things work out, they're just trying to resolve their emotions.

Yes, the supervision of the public opinion is not wrong, the enterprise suffered punishment deserved. But please those who do not understand the "experts" do not confuse, you have your right to express, please be careful, do not be used by others to act as an accomplice. There are always two sides, "experts" in the positive expression of self, also please try to restore the truth, do not make another false executioner.

2, peer, precedent future

After the scandal, peer-friendly attitude is often very delicate, and some of the insult, some "perspicuity", some mutual assist, some introspection. I am also reminded that the respect of others and opponents, not because others more powerful, but because they have a pattern of upbringing. As one sentence "We only wish the industry can enter the fair competition on the right track, so that all ugliness from the sun completely disappear." "When the so-called" delight ", and into an endless cycle of disputes and the war of words, rather than a bitter experience, improve themselves, the services and experiences to do a good job, the industry bigger.

More importantly, in the peer opportunistic, as a conscientious enterprise can not be forggestting, can not be affected, but should adhere to the original intention, adhere to the user first. American small and medium-sized enterprises average life expectancy of 7 years, China's average life expectancy of small and medium-sized enterprises only 2.43 years, many of them quick-buck, thought copied a shortcut, the result died in their own "too smart". Peng Cong in the discussion of the enterprise market, said: "The U.S. personal and business this internet distribution, the basic is that 6:4,60% funds will be invested in the field of personal Internet, including technology and services." Enterprise Words is 40%, and China is 95% than 5%, this very deformed, is based on this, the Shenzhou bridge in the country to carry out hundred City thousand Shop plan, and set up its business sub-brand "Shenzhou smooth Run", for enterprises such as industrial and commercial registration, agent bookkeeping, trademark applications, social security agents and other services, and create "service factory" mode Standardize and standardize enterprise services, introduce liability insurance mechanism to ensure service quality and risk control. and hundred city thousand shop corresponding also hundred million people plan, this will directly solve 10,000 people high-quality employment, take more social responsibility. This is the responsibility and role of an enterprise.

Users, polishing eyes final touches protect themselves

Besides, we are ordinary people, suffering affected users. We need to learn to protect ourselves in the face of these frequent corporate scandals.

One must eyes peeled, carefully experience the Internet and various types of enterprises bring a variety of benefits, especially free of cost. The world of business deals with money, and there's really not much free lunch. And for the scandal, more than a heart to spend a little more time to understand, recognize the authenticity, identify right and wrong, make their own judgments, clear after the action is not late.

Two should learn everywhere final touches, protect their privacy, beware of being used by the villain. Especially in the network world, the credit degree is uneven, the platform may neglect the regulation, the user needs to pay more attention to own information security, the property security.

Three should fully supervise and resolutely combat the perpetrators. In the new media era, everyone can make a sound, if they lose, must say, do not let other people fooled. The world will have fewer villains and more justice than to pay the price for businesses and platforms that do not do things by their own rules.

Finally, to those who prepare the perpetrators of a word of advice: integrity is still the business of the body of this, to do business and life is the same as a long-distance running, adhere to the interests of users first may laugh to the last.

Sci-Tech finance since the media Bell number: xiangling0815

Sue the enterprise scandal to the perpetrators, or learn to learn the Shenzhou Bridge bar!