Suggestions and tips for getting App Store recommendations

Suggestions and tips for getting App Store recommendations

As we all know, Apple's homepage recommendation is the best product promotion (high exposure + zero advertising fee). However, Apple's selection methods and rules are obscure. The following are some of the experiences of Recommendation developers.

1. The product must be novel and of superior quality. This quality contains many details, such as the overall UI effect and Icon quality.

2. products should be well known. It is observed that the applications on the list are much more likely to be recommended than those on the list. Therefore, the recommendation-free or promotion click can increase the chance of recommendation.

3. Cooperation with the media can increase product visibility. Why does the media select this application? The answer goes back to article 1. <产品新颖，质量上乘> Or directly spend money.

Michael Ehrenberg, former marketing manager of Apple App Store, shared his tips and skills on how the game gets recommendations from Apple.

1) try to contact Apple

Game developers can send your recommendations to appstorepromotion@apple.com as well as appstoremarketing@apple.com. Related Apple staff will read these emails and hand over the Games to the team that decides the recommended content of the App Store.

2) think from the player's perspective

Some developers may think that they can get a recommendation location as long as they pay for Apple. However, this is not the case because the marketing team of App Store focuses on displaying the content that players like and making recommendations from the player's perspective.

3) use the opportunity of Exemption

Developers allow apple to set its own paid applications as free of charge in a short period of time. A large discount can increase the visibility and viral growth of the game, and this method usually works.

4) publish games by day and location

The App Store team is both a global and regional team, responsible for selecting content recommendations based on the characteristics of the region. During the crazy March (the busy u. S. University Basketball Championship season), the App Store in the United States will recommend College Basketball applications, while the App Store in the UK will not recommend these applications.

Developers should release their own games on Thursday, using the weekly content rotation time of the App Store. In addition, pay attention to seasonal promotion. For example, one day before Halloween, you need to tell apple that your game has been adjusted and discounts for the holiday.

5) have a deep understanding of Apple's hardware and rules

The App Store team typically wants to know how your game can take full advantage of the latest iPhone or iPad technology. Make sure that the animation frame rate is good enough. You also need to make sure that Apple receives discounts like the exclusive platform release so that Apple can gain a competitive advantage in this regard.

Do not use tricks in applications or do anything that is fraudulent. Pay attention to the adult content in the application, because this is Apple's minefield. If your target audience is children (more and more children-targeted games will be restricted in the future), it is best not to set up a product similar to $100 in the game.

Related documents:

Http://www.zhihu.com/question/19726542

Http://www.36kr.com/p/207397.html

Http://www.sykong.com/2014/09/31576