System Integration Project Management Engineer daily Real problem practice

CRM systems are information systems that help manage customer relationships in an organized way based on methodologies, software, and the Internet

Ec (4) accurately describes the positioning of the CRM.

A. CRM in the focus on improving customer satisfaction, it must be to help enterprises to improve the ability to obtain profits as an important

Standard

B. CRM has a unified customer-centric database, in order to facilitate the full range of customer information Unified Management

C. CRM can provide sales, customer service and marketing of three business automation tools, with the integration of a variety of customer contact channels

The ability

D. The CRM system should be scalable and reusable, and customer data can be classified into descriptive, promotional and

Three categories of transactional data

Examination questions Analysis: The topic examines the CRM definition question.

The "concept and definition of 1.3.3CRM (Customer Relationship Management)" section of the System integration Project Management Engineer Tutorial states:

The main features of CRM include: First, CRM is a means of information technology, but CRM is not just some kind of information technology

, it is a customer-centric business strategy, CRM is focused on communication with customers, the business is to customer-

Center, rather than the traditional product or market-centric. Second, CRM in the focus on improving customer satisfaction, we must

To help enterprises to improve the ability to obtain profit as an important indicator. Thirdly, the implementation of CRM requires enterprises to carry out their business functions with heavy

New design, and reorganize the workflow, transfer the center of the business to the customer, and focus on the different customer groups

to adopt different strategies.

Reference Answer: A

System Integration Project Management Engineer daily Real problem practice