Talent Website Optimization program included and keyword analysis

Talent website Optimization has become an inevitable requirement of network marketing management strategy. If the basic idea of website optimization and search engine optimization is not embodied in the construction of the talent website, it is difficult to gain the competitive advantage in the network marketing environment where the level of network marketing is generally improved.

Talent site optimization can be explained from the narrow sense and the broad sense of two, the narrow sense of talent site optimization, that is, search engine optimization, that is, so that the talent site design suitable for search engine retrieval, to meet the search engine ranking indicators, so that in search engine search to get the rankings, enhance the effectiveness of The broad sense of talent site optimization considerations are not only the search engine, but also to fully meet the needs of users, clear site navigation, perfect online help and so on, on the basis of making the site function and information to play the effect. That is, based on the corporate web site, and network service providers (such as search engines, etc.), partners, customers, suppliers, distributors and other network marketing environment in all aspects of the establishment of a good relationship.

Talent site optimization is a very large concept, there is no specific mode, generally with your site to consider the overall ability to have a dedicated optimization program

One, but talent website optimization is not to improve ranking and optimization, also include:

1, the content of the talent site: The key to optimization is to improve the quality of content, high-quality content is the site's long-term ranking key;

2, the structure of the talent site: A well-organized tree structure will make search referrals easy to crawl;

3, the Talent website code: The code should be concise. General use of Css+div, the style sheet with external call method, as well as the Web site JS files are used outside calls;

4, the long tail word design: The website Long tail Word brings the total flow sum far exceeds the target keyword, therefore the website is enhances the effective flow by the long tail word.

Two, the approximate operation method:

1, the Talent website Description tag: detailed website content explains. A good description can bring traffic.

2, the title of the talent site must appear keyword, attention not too much. In general, within 30 words enough;

3, will you talent site keywords with h, b wait until the label heavier, let search know this is the keyword;

4, keyword Tags: to write the target keyword, generally do not exceed 5.

Third, increase user experience, reduce the bounce rate and so on;

Four, the Human Resources website internal anchor text,

Five, external links: Friendship links, Soft Wen, and so on;

Six, the Talent website content page optimization (long tail word flow key)

In the talent site optimization When people think of the most is the collection of search engines, always see a lot of people do stand, said today, my station included how many pages, how long my station was updated once ... So, in the end, how Baidu is updated, included? How to let Baidu often update your station, including your latest content it? 1+1 in the process of optimization to customers to summarize some of the specific practices for your reference, welcome to discuss!

First of all, do a station, talent site at least have a certain content, and then put your station submitted to Baidu, recently 1+1 observation, Baidu included new station faster than before, generally 1 days-3 days can be included, so, if you have the conditions, the long to Baidu check your station is included.

Included, we began the second step of my door-to ensure regular updates, it is best to determine a more stable time to update, is conducive to the search engine crawl: For example: Zhengzhou Talent Network (www.525hr.com) at that time, 1+1 is the second day found was included, probably included more than 30 articles, So immediately updated the content of the website, and updated more than 10, the next day, a check, haha, and updated more than 10 of the 8 update!

From the day of the collection, I basically update every day, included articles also day more than a day, Baidu update my station is one day update

Step three: Flow of travel, in fact, every day to update you, if you do not go to the key words, but also in vain, light to you, no benefits, or no power, but, if every day to update your station, then, do a bit of the keyword is not a difficult thing.

Mention keyword is also a site promotion program in a major focus, if you want to be good in the search engine arrangement, then you must absolutely understand how to do market research and build your list of keywords. Why? Because keyword research determines the profitability and competition of your market.

If you jump this stage, you may be wrapped around a lot of work that follows dead ends. There are some markets that are not worth pursuing. You don't want to cause the chase is not a profitable market.

You need to decide what the market is looking for and bring yourself to the market. Many small business owners do opposite. They produce products or services they think the market needs to then try to go later and convince their product value market. There is a large market that will be available for your taste. Once you find the market you want to reach, then you will create a list of your keywords or key phrases.

The benefits of keyword research

What is the benefit of doing appropriate keyword research? Listed are four advantages of the power of the keyword research:

1. It drives links to your site; By the full use of words your target audience uses in their search.

2. It helps you write more effective copies of your website (sales copy); Know what the term merges into your copy to help your target audience identify with your side immediately.

3. It helps with a happy development; It helps you to create the content of your target audience and avoid wasting your time on irrelevant topics.

4. It helps you to better understand your target audience: how you will know and what your target audience is searching for.

5. It helps you to measure the size of your market: by determining the number of searches, you can aim at the untapped potential of huge pools and avoid many pits.

6. It helps you develop and diversify your revenue streams: By using keyword research that exposes and uses common keywords, you can be inspired to innovate and create new products and service ideas.

7. Bottom line: The result of keyword research is that your website copy, business strategy and online marketing will be the most successful time.

Keyword research is based on the appropriate connection. Why is it important to this? Sometimes we assume we know what our viewers are searching for. This is a common mistake made by many experts. They assume that because they are on the authority of the topic they should know what their viewers are searching for.

The only right way to know what your audience search will do is to do the appropriate keyword research. What do you think your audience needs or look for can be completely wrong. I can assure you that you will be surprised by the keyword to find your audience's search for your topic.

95% Web sites in bad keyword selection traps are caught. You use the high interaction of keywords on your website and the words your target audience use in their search actually move the site toward the audience and attract many targeted visitors.

Create your list of keywords

First step. Understand your target audience

To start a list of valid keywords, consider the stimuli and intentions of your potential customers. What kind of questions will they ask? What do they try to accomplish? What questions do they need to answer?

Step two. You must understand the type of buyer and your target audience

There are two kinds of buyers. The first type of buyer is the logical buyer. They "how" usually ask and "what" to consider when buying.

However, 70% of all buyers are emotional buyers. These types of buyers are usually spontaneous and concerned with the user experience and end result when, on purchase. They ask the typical question, what's in it for me?

Step three. Think like your target audience.

Remember, most of your buyers are emotional buyers. Therefore, the use of emotional slant to persuade such buyers. Use an emotional keyword anchor in your text. For example, if you have a website about running shoes, an emotional buyer is interested in the "best" running shoes or the "healthiest" running regime. They don't necessarily want to know the benefits of running shoes. They want to know what's in it for them.

Fourth step. Think Broad and wide your target audience's

Start with a broad list of key words around your topic. Make sure they are specific enough to fit your target audience. Include strict matching of your visitors ' terms of reference to what you are selling.

Note: Link money! Consideration is not the quantity of quality. Your rate of exchange is an important factor. You just don't want links, you want to convert links!

Fifth step. Give priority to your keywords based on conversion

If you do not convert the data, you will have to do the search term you think will convert the best of your best guesses.

Consider these points:

1. Make your product or understand the service for intention. Do not hide what you try to sell.

2. If your keyword phrase is "Blue high bang Basketball shoes", make sure that visitors can buy "blue High bang Basketball Shoes" at your site. Improve, make sure you link to the pages about those shoes.

3. Consider your ability to present value. What is the present value of your product?

4. Consider using your keywords, the amount of traffic you will cause. If you are using a cheap hosting provider, you may want to swap things that might handle a higher communication count. It is frustrating to arrange the website down because you cannot handle the link. This is something you have full control over. Make sure you are not damaged by the most damaging of your first printing site.

5. Consider the possibility of conversion. If you are highly settled and know exactly what keywords or keyword phrases your target audience is searching for, then use your highly settled keywords.

If you do not know what your conversion possibilities will be, then you need to track this in metric. There are several analytical tools that you can use to track this information. Do not limit. Make sure you know this information.

Keyword research is important.

The most important step you can take on your site in Sales is keyword research. You not only need to know the keyword to convert your site to the best. The keywords you want to get aligned with, and

Since the conversion is not there, it does not make sense to drive many links to your site and cannot stay in business. Therefore, in the focus that is not the mass quantity. Start or phrase with your best keyword and start your connected campaign. Lower your list of keywords each time to promote and connect with the next keyword phrase.

In time, your site will not only improve search rankings, but move based on the keywords you choose. Do not fall for the myth more links you get good. The keywords and phrases that control your links and get good row lists are most beneficial to your business. (Zhengzhou Talent Network provides)