Technology big Guy tells you: How to choose the push platform for the startup app

For small and medium-sized app development teams, especially entrepreneurial developers, choosing a small, timely and accurate message Push SDK can be a hassle, with the same content being pushed to all end users, worrying about disturbing users, causing user scenarios, and personalizing the categorization of the exact push, And because of their own team less, the operational burden is not enough to achieve. What about the developers?

Currently, the message push service platform generally adds user-filtering capabilities, such as push, Aurora, and push services that have just been targeted to developers with user-filtering capabilities, including the ability and classification of precise user filtering. It should be said that these several message push service can significantly improve the user activity of the app, and also have a positive impact on the daily activity of the next day. Here are just a few ideas about how to choose a push platform for small and medium-sized entrepreneurs:

First, try to choose the free and open message push platform

different push platform message pushes have a great impact on user activity. An app can be run in the early stages of a push, magic, or Aurora push platform. However, at present, the Aurora and a push need to pay for the product, the number of online connections more than 10000 charge, for the day to achieve hundreds of thousands of of the app, the cost is still very expensive. At this time, the choice of the Magic Mpush message push platform shows the cost advantages. After all, pre-startup app costs are limited, and it's important to save money for operations before they're introduced to investors.

Second, do not superstition brand Yamato free message push products

Some entrepreneurs or developers are superstitious about big brands and service free push platforms, it is important to note that big brands have the ills of big brands, and there is no free lunch in the world. Only from the Baidu cloud push platform to see, there are many problems. For example, the push service is unstable, it is often easy to fail when binding the device, the background interface is not good for the problem. Baidu, the technology company, his push product is just a very small branch of the product line. And will not invest too much resources to improve the entire service platform, its message push product perfection degree is conceivable. In addition, the common problem of large companies-communication efficiency is very low.

Third, the first choice for stability, ease of use, and faster iteration speed

Choose the push service platform first to choose free, magic Mpush so far the update iteration speed is very fast, it is understood that the magic propulsion into 2015 has been 6 versions of the update, message push stability, send speed can be seen, this is important for the start-up team. The background interface is easy to use, can be used to statistics on the open rate, can clearly know the follow-up effect of message push. It is also important that communication is more efficient, and developers ' problems will soon be fed back.

The development of mobile internet has spawned a series of plug-ins and services for developers, and developers can choose their own service platform through multiple choices. In this way, you can save money by putting the major experiences and resources into the app core functions and operations, but also save a lot of time to advance the app's online time.

This article from "Magic Push Mpush message Push" blog, declined reprint!

Technology big Guy tells you: How to choose the push platform for the startup app