Tools App Survival Observation

Each ethnic group has a favorite app for every ethnic group, the kind of tool type.

650) this.width=650; "src=" Http://s2.51cto.com/wyfs02/M01/81/1C/wKioL1dFyT_AC4t1AAEnkcmawk0333.jpg "title=" 1-14052q51ub59.jpg "alt=" Wkiol1dfyt_ac4t1aaenkcmawk0333.jpg "/>

Wen/Zhang Shule

For model Zhang Mi, the word "et" was once the most common keyword of her day. In the past, every time in order to share their own exclusive photos on the internet, she always have to wait, such as the photographer is free, such as the Sky cooperated or studio convenient, after the filming, continue to wait for the photographer Hollow Repair film ... Often such a round wait down, a group of new films, often to one months of cycle to toss good.

Now, don't wait. and other friends have nothing to eat a beauty camera show into the circle of friends, Zhang Mi Fluorescent is a typical picture of the U.S. phone and the United States double powder, every day from the wardrobe to choose a few clothes mix and match, take the beautiful picture mobile phone frame, adjust a timing, you can calmly take a selfie, the effect is not worse than large. By the way, you can record your preparations and film footage, share in the community, and enjoy the spread of fans ...

Is the tool app really necessary?

In the life of the United States, tool-like apps have become a must, even more than, microblogging these social applications.

Daily schedule, 365 calendar are planned, and regularly remind yourself, which girlfriends birthday, photographer is going to shoot the road; which days of the month, aunt not only early warning taboo matters, but also a variety of skin care and plastic body of the small knowledge sharing; When you go out to stroll, Universal key WiFi will help save traffic, ink weather can give a guide to clothing, sometimes with friends at the small gathering, want to show the craft, no "chef" experience of the United States will pass good beans recipes to "steal the teacher".

All kinds of tools have become such as the United States, such as the mobile phone new human life must, but the needs of each ethnic group is not the same, such as the United States, the most love is the United States, and the total in running around Sales manager Zhu Weiki, but became WPS, through the sharing office, He and the small partners who are doing business days elsewhere are revising their original sales plans, marketing programs ...

Tool-like ads in the past as a general deep embedded into the life of hundreds of millions of mobile phone users, on the other hand, seemingly indispensable to them, but the experience of a life and death robbery.

Pan Shiyi has said that now a large pile of tens of thousands of, hundreds of thousands of app,80% is a bubble. This is especially true in the tool-like app. Because, in the face of huge number of users and high activity, tool-like app can not have a complete business model and business story, and because the tool is often easier to copy, so from the 2013 app heat began to cool down, most investors are no longer optimistic about the tool-like app.

The more accurate statement is that these tool-like apps that live on our phones are actually the black horses that have been killed in Baishi products.

Social + content is not a guarantee of survival in the shadow of death

According to the report published by Eric, the average life cycle for domestic apps is only 10 months, and the app's retention rate is only 5%.

95%, even many of the once-rounds tool apps were included. And even though they are still alive, the status of the phenomenon, such as face-painting, magic-diffuse camera, and foot-memory, which has triggered a frenzy of friends ' brush screens, is not as serious as they were in the past.

A not very well-known case is a app,2014 named Matchbox, after the introduction of the beginning of the year, it only used more than a year, on the accumulation of 800,000 users, has broken into the iphone music category application of the top 10, once pressed shrimp, watercress FM and other famous app products. However, this listen to the song, read poetry, look at the article of the literary and artistic kind of small fresh tools, but did not continue to burst out what brilliant performance, but retained in the small audience among users ...

Almost all of the tool apps that survived are beginning to cross-border. In the app world, apart from the game, in fact can be broadly differentiated into two categories of tools and content. and social and content, is the tool of the mainstream of the application of the direction of the breakthrough.

such as WiFi master key, at the end of last year began to try to introduce its own application of billions of traffic into the content, through the construction of content channels in the app, to attract from the media and traditional media content resources to settle, to complete the traffic monetization.

Another tool to help college students access the curriculum information of various universities applied the Super curriculum, after the launch in 2012, although because the founder of Yu Jiawen has been because of the CCTV "youth China said" and attracted much attention, and won the Ali, Sequoia and other capital of the big guy investment, but only by the tools, although popular but not wealth, As a result, it is now starting to socialize on campus and trying to find profits through flea markets, offline activities and other ways.

Tool-like apps that can't be converted to social or content are opting for a more vertical look, such as a well-known bookkeeping app with 50 million of users, who can find a social entry point and start digging for the enterprise market.

But the choice of social or content solutions does not fundamentally solve the life-and-death consequences of tool-based apps, especially in the case of social bosses, Momo, content providers such as today's headlines, a little bit of information, and so on, the cross-border results have not been truly successful.

What is the successful gameplay of the tool app?

On the morning of May 16, Apple CEO Tim Cook appeared in Beijing, as, founder and CEO of the company to participate in Apple's Chinese developer discussion, said that the U.S. Figure mobile products have more than 1 billion global coverage devices, the iOS platform has more than 500 million users.

As's beauty department now has a beautiful 美图秀秀, beauty camera, Mei Pat, Chao selfie and other apps, and the introduction of the U.S. figure mobile phones such as smart hardware products. Although on the surface, the beauty chart of the walking-value route is still the route of social + content, and through the way of user's UGC, it makes the economic tide of fans.

The success of the United States, in fact, also contains the tools of the application of another way out: on the basis of social + content, to join their own leading technology, so that the competition is difficult to short-term "cottage." such as the United States 美图秀秀 the first complex PS on the PC into a mobile phone on a key to become the United States, the United States figure mobile phone early to join the smartphone war, and the first to launch short video MV Effect, and recently stood in the network of red economic tuyere, play Beauty + live, each step for their own development has won the window, the first access to

The beauty of the game, in fact, is a tool of the app's successful play: Social + content + Technology + forward-looking. In this way, we create a vertical social and vertical content that is different from the pan-dating, pan-content of the MO-mo.

Another way to play is to jump out of the line and down the line. such as daily active users 45 million ink weather, in addition to through the "Time scene" function, encourage users to shoot their own location of the real weather, and other users to share this competitive not too strong social cut-in, as early as 2013 years it launched a test PM2.5, to obtain million orders of intelligent hardware "air fruit", A combination of your strengths in the weather forecast and hardware technology. And in the near future, it began to put the weather this selling point and car wash service together, the content has been done in the practical category. This is still a technical cross-border attack.

In addition, there is a cooperative style of play. As some seemingly pure tools of traffic management app, the recent exploration with its own technology into other markets, and other apps to cooperate with the opportunity, especially in the 4G era, the demand for traffic management becomes larger, such as Open Gate traffic po, Ping ' an wifi began to do a gift traffic business, Instead of trying to get users to socialize or create content, they are aiming at the fragmented nature of the mobile internet era, trying to transform themselves into portals through traffic, a resource that everyone craves, and directing traffic to the Affiliate app for effective diversion, creating a post-portal that distinguishes it from the store's front entrance.

Obviously, for the tool app, social + content is not enough to support the tool app really away from the shadow of death, through the market foresight and technology, the unique advantages of their own in the vertical domain to become the user can actually perceive the positive, perhaps will be better, but also more real.

For the model Zhang Mi fluorescent, downloaded hundreds of tools app, finally can stay in the phone, is good goods.

Zhang Shule: zsl13973399819 book has "cross-border-the Internet era must first understand the big defeat"

This article from "Wudang faction Zhang San Crazy" blog, please be sure to keep this source http://zhangshuyue.blog.51cto.com/2133969/1783282

Tools App Survival Observation