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Dog Planing Learning Network report/unity today launched the Unity 5 engine release plan and announced that it will adjust the engine's business model. Like previous products, Unity 5 also offers a personal free version, plus a one-month professional version and $1500 perpetual license for $75.
The biggest difference seems to be the paid version, in the Unity 4 engine, developers must pay for 3D texture support or optimized visuals such as depth of field or dynamic blur. In the Unity 5 engine, these features and editors will be available to both personal and professional users. Plus, professional users get more features, such as cloud support from Unity Cloud build, and a team license for multiplayer, including Unity's own analytics tools (still in beta) and game performance errors (not yet officially available).
"If your income reaches millions, you can afford a professional version of $75 for one months," Unity CEO John Riccitiello said in an interview. But if your income does not reach this level, if you are only a founding team or are in the arts to make the game completely free, or if you are just a student who loves game development, you can choose the free version and we offer all of Unity 5 's features free of charge to everyone. We do not divide, nor do we charge arbitrary charges. It's that simple, that's what we announced today. ”
Just yesterday, Epic announced that Unreal Engine 4 was free, but added 5% of its revenue to free users ($ 3000 in quarterly revenue). When asked whether the development platform was designed to accommodate the free model by introducing the free version and relying on a few companies to earn revenue, Riccitiello said the two were not comparable.
"It's obviously something our opponents are doing, but we're not going to do that," he said. Personally, I love free games, and sometimes I spend a lot of money on free games, like I spent $3000 on clash of clans, for different people, it's different, but admittedly, clash of Clans is a great game. ”
Riccitiello said he wanted to express the point that free games like clash of Clans relied not only on paid users who spent $5000-10000 a month, but also on all the players who had no money to spend, whether or not they paid for their own needs.
"Unity is respectful of this model, whether it's a $75 monthly fee or a $1500 lifetime license, and we ask users to share a penny," Riccitiello said. When we announce that the Unity engine is free, it's really free, we say $75 one months, that's $75, and you can buy other services from our company (Unity 5 will launch other paid services, such as Android Pro and iOS pro). We will not play word games with developers, and will not be charged for partitioning because I think the way to divide is to rely on whale users. For example, if the candy saga pays 5% of our share, that year could be more than $50 million, which is a lot more than $75. ”
He continued, "I do think there are people who say that the split patterns are like free models, and to some extent they attract developers in a free way, and then reap the benefits." This is something we will not do, and if you turn around in unity, you will find that our transparency and free atmosphere are the core values of our company. We used to think about it, but we thought it was bad, so we decided not to use it. ”
Another selling point of Unity 5 is that it can support 21 platforms, although many developers complain about platform fragmentation, but Riccitiello's attitude is slightly different. He said, "I think fragmentation is a problem, sometimes a problem, and sometimes it can bring benefits, depending on your identity." If you are a Windows Phone game, then you do not think it is a problem, the platform is growing, I think developers want to write code for all the platform is difficult, because there are too many platforms to adapt, but if the game is not to push as many platforms, they will lose some profit opportunities. ”
The so-called consumer, Riccitiello more like to play games with a variety of devices, he does not think fragmentation is a problem for the player, but he admits that developers are challenging, so unity is willing to help them.
Riccitiello said, "I was a board member, now is the core value of ceo,unity is democratization, we want to solve some difficult problems, so that developers can not be so difficult, our dream is to provide tens of thousands of independent developers with the most powerful game development tools , even if they can't bring us profits. ”
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Unity 5 Engine Announcement: Provides full functionality and does not receive a split