Usability analysis of website content typesetting

When we talk about usability, we always mention the design and layout of the user interface (UI)-buttons, tags, labels, and so on. However, there is an element that may be overlooked by you may ruin your hard-to-design site, that is (text) content.

These are all aspects of your Web site that you refer to in text, and what kind of text content it covers. Today Storm Binbin to talk about the site usability analysis is about how the text content of the site to guide and inform visitors of the role, such as: How to guide users to download the required files, how to subscribe to your site's feed, tell the site is about what and so on. Although the content of the king, but I must be the content of the layout is the key.

So how does the content of the text affect the usability of the site? In order to answer this question, let me illustrate how the user usually browses the Web page in a graphical way. Can be said to be very chaotic. We never read all the content of a particular page. Instead, we used to quickly scan the entire page with our eyes, jump from this point on the page to another point, and try to find what you want. For a user to roughly browse the path of the Web page, red and red dots represent different visual movements and stop points.

These behaviors happen very quickly, and in just a few seconds we can scan the page and find what we are interested in.

The biggest problem that can be caused by text content is its length, and it's easy to write a lengthy speech, especially when you know what to talk about. You might be naïve to think that you've written a lot of content that's helpful to your users, so they're sure to read it all. Actually, they wouldn't do that!

Users are happy to scan a small paragraph of information, and most people will lose patience with a large paragraph of text, and sometimes even only accept one sentence of the content. You must provide a brief and visual focus on the Web page. This focus has two roles: attracting users ' attention and allowing them to take further action.

Let's look at an example, shown in the Content section on the home page of MacPorts, where Mac tools can help you install a variety of open source software.

Its text content is too much, no one is willing to read all the content, even if read all the content, the user's mood will be hit. I guess most of the users here are downloading MacPorts, but that installation link is buried in the depths of the text, which is hard to find. In fact, 80% of these words can be deleted without losing a bit of information value. Here's my quick redesign:

Although not perfect, multi-site usability has improved a lot. If you give me more time to redesign, I'll also rewrite the header and footer sections. In fact, the most important part of the redesign is the "Get Started" section, which directs users to start their browsing journey. Clear goals, concise markup text, larger fonts, and click-to-boot all help users to better scan the page, thereby improving the user experience and usability of the site. Users can see the effective links and quickly find what they are looking for without reading much text content.

Useful text must be short and concise, use a larger font to attract the user's attention, and use the next description of the introduction without losing the details. The most important thing is to delete the extra text and sentences that are worthless.

The more uncomfortable thing is, you might think you're writing short enough, you're the author of it, and you know what you're talking about. But the browser does not necessarily know what you mean, they will try to figure out what they need. However, keep in mind that users do not necessarily come to read, they are to do what they want to do, everyone's purpose is not necessarily the same, so you have to save their time and see your content to attract the attention of each user, making it easier for them to scan the entire page within seconds. Users will continue to stay on your site longer if they scan and discover what they want within a few seconds.

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This tutorial is translated from: How Usable is Your Copy? Reprint: http://blog.bingo929.com/usable-website-content.html

Usability analysis of website content typesetting