User Experience Research Test user approach

"What is this ah, do not understand, the experience is too bad!" "," Where to log in? I can't find it! "," Who knows this is a button can point ah, like a picture! "In the product experience, we often hear the sound of the product experience." One of the ways to proactively and objectively discover these problems (usability issues) is one of the user research methods we're going to introduce today-user testing.

What is a user test? In layman's terms, user testing is a way to provide a basis for product optimization by making tasks available to users, and discovering the deficiencies of product design in the process of performing tasks by users.

Under normal circumstances, depending on the purpose, user testing can be qualitative to identify problems, but also can be a quantitative comparison of the pros and cons of two of competing products. According to the characteristics of the test products, you can use the edge of the user to say the test, you can also use retrospective user testing, and even the use of collaborative user testing. User testing can be used in the product design phase to test the product minimum real prototype, can also be used in the product testing phase before the release of significant can be optimized usability issues, but also for the release of the product, the next version of the optimization to provide a basis.

Under normal circumstances, according to the ISD product characteristics, time and other conditions, in the product testing phase or after the release of the product to find usability problems as the main side to say that user testing is more common. The following will be used as an example of a mini house user test to illustrate how to conduct a simple user test of a side-by-side approach that focuses on the problem.

Mini-house user testing mainly experienced before the test preparation, testing, testing after the summary of three stages:

The first stage: preparation before testing
1. Write Test scripts
A test script is primarily an outline of a user's test. The most basic test script is to develop test tasks. The task is usually made from Jane to difficult, or according to the scene to make.

In the Mini room, the following three tasks have been set up based on user scenarios:
Dress up a mini house
Bubbling in a mini room
Let the friend's QQ show image display in their own mini house

2. User recruitment + Experience Room booking
Users are essential to conduct a user test generally need to 6~8 people, according to the specific circumstances can increase or decrease. The user chooses the target user, which is the end-user or potential user of the product, such as age to meet the target age level of the product, the ratio of men to women to meet the target user ratio of the product, and future use or likely target users of the product. Depending on the purpose of the test, also need to select novice users, ordinary users or advanced users. In the case of user recruitment difficulties or time constraints, if it is simply to find out what usability problems exist in the product, it is also a feasible way to reduce the user standards: such as the company's internal staff to act as users.

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Under normal circumstances, user testing needs to be done in the experience room, not only need to record, record screen, also need to observe the user's specific operation, and do detailed records, therefore, before the user test needs to carry out the experience room booking. In an informal situation, a laptop, a conference room, or a user test, which is simple enough to accomplish a discovery of basic usability issues.

The purpose of the Mini House user test is to find the problem. The in-house staff (non-Internet business system personnel) always know little about the design of the Mini house product and can participate in the test as the target user. As a result, when selecting a user, 2 in-house employees + 2 student users were selected, of whom 2 experienced the use of the old version of the Mini House, and 2 had no previous version of the Mini House experience. These 4 users found that the problem overlap rate is high, and the problem found is basically in the convergence State (no new problems found), so 4 users enough to explain the problem.

The user situation follows the following table:

Phase II: Testing
When everything is ready, you can start the user test. The test requires a moderator to conduct the test between the tests, and the 1~2 observe the observation record. The testing process needs to be recorded and recorded for later analysis. When testing, try not to do too much guidance to the user, so as not to affect the test results.

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The Mini House user test was recorded by 1 moderator (snow) and an observer (Sibe). Mainly through the following processes:
1, to introduce the user testing purposes, testing time, test procedures and test rules.
2, the user signed the Confidentiality Agreement + User basic information table.
3, let the user carry out the task: to create an atmosphere for users, let users assume the real environment in the use of mini-house. And let the user in the process of carrying out the task, as far as possible to do side to say, say their own operation thoughts and feelings.
Example:
Let's say you're online at home now, listen to your good friend said, the Mini House has a new version, and tell you the Mini House New mall's website is home.qq.com, you are very curious, so typing the web site, plan to dress up a own mini house.
4, user feedback collection. Based on the user's doubts in the implementation process of user interviews, to collect the reasons.
5, Thanks!