User experience: Assessment and measurement of user experience is difficult

The four-word " user experience " has spread to the downside and is going to cover the front. There are some ideas (not a whim, but have been not thinking about how to say more clearly), and first cast bricks in this, see the reaction again detailed.

1, "User experience" is a pure perceptual thing. design, evaluation and measurement are all without solutions.
"Experience" can only be mentioned in an environment where the characteristics can be accurately described. Do not know what the circumstances of the use of people, not to experience good or bad.

2, "User experience design" is greater than the whole enterprise word, many enterprises poor their life is actually in doing user experience design, from the reason of birth to death. "To give users a better experience" is any enterprise and institutions must perform the most basic mission, and "alive" as important.

3, should not have "user experience design" this saying, should not have called "UED" the name of the department, that is afraid this department is larger than the board.

4, now cancel your company's user experience Design department. For most companies, it is recommended to merge ued with the product department, or a product marketing department called Product Design department.

5, the user experience assessment and measurement is a difficult subject, not enough resources to invest please do not try. But most companies really have to try to do it, that's because the cost is high, because the times have come to this time.

6, please do not introduce the "white Raven is to do the UI, UE", cannot afford. I just do product design, a pure rational work. Not yet dared to call themselves "product managers".