Video site: Opportunities and challenges coexist

1, let's talk about trends first. After the video year, also after a lot of questioning, to now, as the industry, you have a video site's profit model has any new ideas or new attempts? Some people say that, with the advent of the media era, network video will be a big trend, and even replace the habit of people watching TV, so how do you think of the development trend of domestic video site? In what direction will they seek a breakthrough or are they annihilated? Will the big shuffle come up this year?

A: Video site's profit model in the Bobo network launched when we have conceived, ubiquitous advertising and subversive advertising to show the effect, so the advertising profit this piece we do not worry, now most need is the network of video advertising form of acceptance.

Bobo Network is the first batch of video web sites in China, formerly mainly the audio community, video is bound to be the future trend, now the entire video industry is in the groping stage, although the road is difficult to go, but has started, but also accumulated a lot of experience, we encountered problems and tests, the latter is also to experience, And more money is needed to get over the chase. In our opinion, network video is the new "expensive" of the Internet, the request of funds and resources are higher than other Internet projects, in the future I think there will be 80% of video sites facing crisis or transformation.

2, the paradox is that flow and income can not be both. or the image and flow can not have both, now more or less the video site will lay the edge, pornography, violence is often criticized, with these, advertisers do not want to, without these, netizens do not want to decline in popularity, then as a video site, you think the way to crack it? Radio and television regulations, the video also included in the regulatory system, banned illegal network television stations, you think the impact of the video site?

A: Not only pornography is people's concern, to see pornography, there are a lot of pornographic sites can see, and this part of the flow is not much value, the network must be standardized, the traditional industry under the norms can make money, the network is actually the same. For some of the real content and features of the site, I think it has no impact.

3, now the industry has a lot of new changes, for example, have to do the platform and make the difference between channels, some people want to play their own to create a big platform, do UGC, and finally rely on media value to make money, some people are making their own films, Video works distributors. For example, the portal also gradually cut into this area, for example, some provide video network solutions, advertising market development, how do you see the impact of these changes on the video site?

A: It is different, many companies are doing such things, similar to the Advertising Alliance, but to the video site to bring the benefit is not ideal, selling ads is the need for professional knowledge, not everyone can sell the ads. Network video revenue Direction in addition to advertising, there are other value space in the future, we are trying to.

4, to do China's YouTube, has become the driving force of many domestic video sites, but many people think that China and the United States are very different, then you think the domestic and the United States video site, what is the difference between China is likely to appear in the future a YouTube?

A: The difference is between the renminbi and the dollar exchange, China will never be out of YouTube, because China is the renminbi, and advertising prices, bandwidth costs are completely different, in the domestic network video, more need to adapt to the local situation, and must take a unique road, there is a chance of success.

5, at present, the domestic video website homogeneity situation is serious, the user stickiness is not high, to this, what do you think should do?

A: To provide some real, meaningful things, rather than some floating in the surface, need to be the essence and the value of the user community, would rather traffic small, also do not want some sex enthusiasts.

6, you think want to do a video website, need to face what problems, (for example, copyright, supervision, funds, ...). What is the most critical of them? Ignore the copyright may face the reckoning, how do you think to deal with this problem? Or don't you think about it at all?

A: Do video in fact on a few issues, one is the content of the problem, the second is the sales problem, the third is the server costs, content and copyright is the soul of the video station, because you see Happy camp, you see Super Girl, so you see Hunan TV. Bobo from the beginning to focus on the issue of copyright, active and extensive content cooperation, for the Bobo content operation model, there are some reports, these are some of our experience, and the industry to share.

7, high operating costs, many people in the absence of profit model when all rely on VC, what do you think of the role of VC?

A: Video site is the need to rely on VC money to raise the industry, VC to promote the rapid development of the industry, rapid improvement, and the development and improvement is only sooner or later the problem, VC played a role is to save time, but there will be some negative effects, because no matter what industry will have speculators, May cause some short-term behavior and the phenomenon of vain, competition intensifies, for the real network video as the cause of the people, such an environment is a test is also an opportunity, can let a person precocious.

8, you cut into this field when the idea is how, some of the development of the big things can be simply introduced? What is the current financing situation? Income situation? Can give a general idea, such as whether to start making a profit? When do you expect to be profitable?

A: Bobo is the first from the audio live community to video, optimistic about the trend of video development, while the founder of traditional television media and network video has a profound understanding, so entered the field, around the network video did a lot of work and investment, affirmation of the earliest batch of the country. Financing in the implementation of the current solution to a part of the income problem, but the basic or loss, in the industry so early stage can not be profitable, our goal in the first half of this year is the actual balance of payments, no matter how, to feed themselves is the primary issue, so as to prove their value.

9, video site overnight hot up, according to the investigation agency report shows that the internet to watch video has become the third habit of netizens, you think the greatest attraction of video?

A: Users can not need to think, the answer to the question and watch TV is more than the people who read the same truth.

10, what do you think of the application of network video in wireless internet? What is the relationship between online video and mobile video?

A: Our products in the wireless network planning is very early, also has the wireless related company to do the backing, but the Cross-platform application is not the mouth to say, needs you to these different platform's depth understanding, not only is the technology, but also has to the person's use habit understanding, can create the good application pattern, Only a good application model can create business value. When the video begins to come into our lives, and the closer we get to it, everyone is inseparable from it, and it certainly becomes a cross-platform product.

11,2007, what do you think are the opportunities and challenges of video-type websites?

A: The opportunity is certainly a lot of, also very easy to think, big to the country small to the industry. The biggest challenge is to feed themselves, find their own living space, adhere to, Bobo have entrepreneurial passion, but also very realistic, so as to have the chance of success.