VoIP industry analysis and operation suggestions (1)

I. Industry Analysis

1. Overall Development Trend of the Communication Industry

(1) The development from traditional analog communication technology to digital communication technology represented by VoIP. With the continuous development of IT technology and the wide application of digital technology in various industries, traditional single-function analog communication technology will inevitably be replaced by multi-functional and all-round digital communication technology.

(2) From state monopoly operations to commercial competition operations. As China becomes more open to the telecom market after its entry into the WTO, the communication industry is no longer a State-owned industry forcibly monopolized by the state, but a general business industry gradually open to the society.

Due to the reform of the management system of the communication industry and the development of the technical system, we can expect that there will be more and more business chambers providing services throughout the communication industry, and the service quality will be higher and higher, the service types and functions are becoming more and more complete, and the response service price will be lower and lower.

2. VoIP technology development trend

(1) From audible to visual development. Videophone is a new weapon to expand the market.

(2) From wired to wireless. Mobile VPN is also the future market darling.

(3) transition from hardware to software. With the continuous development of technology, the final terminal will be just an I/O interface, and all function processing will be done by SoftSwitch.

The conclusion is that VoIP phones will become as common phones in the future, with various forms, low prices, and complete services.

3. Current Development Trend of the VoIP Market

(1) devices are developed by manufacturers to comprehensive operators. There are more and more equipment manufacturers, and many IT manufacturers of the same type can also squeeze into this market at any time to share a cup of cake, and the rigid positioning of traditional production and sales equipment will inevitably become very passive in the market. Therefore, the most suitable way for communication equipment manufacturing enterprises to survive is comprehensive operation.
(2) Development from sales equipment to sales services. The purpose of integrated operation is to sell devices and services. However, in the future, hardware equipment will only serve as a carrier for supporting services. Therefore, the profit is mainly reflected in the sales of services.

(3) from point-to-point, point-to-face to face-to-face development. At present, a large market of VoIP is generated in point-to-point VPN projects and point-to-point traffic implementation. In the future, communication between communication networks established by different companies will inevitably be formed.

Therefore, in the future telecom market, companies sell services-product services and personnel services. The only weapon to compete for the market is service.

4. Future development trend of the VoIP Market

(1) gradually changed from traffic recording to monthly subscription. After telecom operation is no longer an industry monopolized by the world, many individual businesses are bound to participate in the competition. When will the price war be extremely fierce. Monthly subscription is one of the most likely commercial activities.

(2) From a single service to diversified services. With the popularization of VoIP technology, common VoIP communication functions will be eliminated from the communication market sooner or later. Only by continuously improving service quality and providing more service projects, to be invincible.

In the future, the telecom market will inevitably become one network, and all communication services will be integrated into this network. The profit in the market is not only the revenue used for call fees, but also the new value-added services.

5. Development Trend of the VoIP Market Structure

(1) from small-scale decentralized operations to large-scale centralized operations. At present, most of the companies engaged in the VoIP industry are relatively small. In the future, after the telecom market continues to open up, such small-scale companies have only three outlets, either swallowed up, combined, or closed down. In the end, only the powerful large group enterprises can stand in the telecom market.

(2) From regionalization to globalization. With ZTE, Huawei, and other leading domestic communication industry leaders taking the lead in entering the international market. Other powerful communication manufacturers will develop their integrated operations to the entire international market in the near future.

(3) transition from a profiteering industry to a meager profit industry. The higher the profits of the telecom market, the more people will keep an eye on the cake. The more the telecom market develops, the more people will rush to grab the cake. Therefore, in the future, the market center cannot be simply targeted at sales profit. Instead, we must take stable growth in market share as the main task and make small profits for the future survival path of the VoIP industry.