Watson Marketing Model)

> "Watson" is mainly to operate daily necessities for the convenience of the store, said big than Carrefour baijia more, said small and no others 7-11/Quik/C-STORE small... But it has its own brand of products, although most of them are branded >, However, the preferential prices of a small number of commodities have attracted many large middle school students, white-collar people, housewives, and other consumer groups. > Watson is targeted at these large groups of people. It uses a small portion of commodities, such as cosmetics and daily necessities, and uses preferential prices to hypnotize the ideas of these groups, naturally, you don't just need to buy these things. Watson's customer base is dominated by female. According to the physiological and psychological characteristics of women, they are in this trap: > Assume that a shampoo with a cost of 10 RMB has just been launched and is priced at 30 RMB. The total cost is 10*1000 = 1000. Since the launch of new products can attract the attention of a small number of customers, however, you may think that the cost-effectiveness is not high and it is difficult to attract a large number of customers. However, in fact, it was easy for Watson to make a small profit and sell 100 yuan, with a sales amount of 30*100 = 3000; > After about 30 days of the sales cycle, when people almost forget this item, it is not surprising that people are busy and forget their girlfriends, what's more, a commodity (giggle ...), New Round of crazy sales > At the beginning of sales, with the launch of the "original price 30, shocking price 28", we also provided a new small bottle of product (with a cost of 5 RMB and no profit, only for publicity ). This should have started. after about 15 days of sales > At this time, almost all the women's compatriots swept through the Internet. Sales Fund > Amount: 28*500-5*500 = 11500. Return this item quickly !!! > After a week of empty storage, the shelves are labeled "temporarily out of stock "... Oh, my god ~~~ I'm sorry that the city was closed. > Don't buy it ---- most women tend to think this way. D. Men are gloating .... Hey !!!! > The final sprint is now ..... "30rmb + 1rmb = 2", you need to consider it > ??? Click it, and move it all home !!! "You only need to add one dollar, you can purchase another specified item !" > (Remind everyone to specify these two well-learned words !) Dizzy ~~~~ It's actually so cheap, so it's a clear trap > People ~~~~~ (Ladies may have begun to realize )~~~ No !!! How many more bottles do you need! (Zhongzhao > Again... It's men's turn to be dizzy !) Sales amount: 31 * (400/2) = 6200, the final purpose of the capitalist > Is it necessary to squeeze the last drop of blood from the masses of common people, what is the difference with the "dang? That's a big difference. > Now !! Which of the following are the spensors ~~~ > After three rounds of marketing strategies, the total sales volume is 3000 + 11500 + 6200 = 20700 RMB. > After deducting the cost of RMB, the final profit is RMB, which is more than doubled... Sharp !!! This is > The so-called crazy Watson marketing model !!!