WebApp Dark War native App: Who will sink in the future? _php Tutorials

WebApp Dark War native App: Who will sink in the future?

With the introduction of Baidu "Light Application", about WebApp and native app who will become the mainstream controversy surfaced again. At present, on the one hand, native app as the darling of capital, the direction of entrepreneurs is the focus of attention, but its shortcomings have gradually appeared; on the other hand, although the native app is now in the limelight, but the Internet Enterprise for WebApp is also stepping up the layout, dare not lightly, At the same time WebApp oneself also has the superiority which cannot neglect. In this case, WebApp and native app who will be the main ups and downs in the future, is always the focus of outside attention.

Native app by Hot cooling

App stores and apps have become a popular star since Apple's iphone detonated the mobile internet. As a result, Internet enterprises, hardware and software vendors, independent application store entrepreneurs, operators and so on all the way to Rob, launched the application store, trying to seize the mobile internet access.

App Development is a paradise for entrepreneurs, and no hesitation in putting them into it. Indeed, the advent of mobile Internet is a rare opportunity for entrepreneurs, compared with the PC Internet, which is tightly controlled by internet giants, and a great app could push it to the front desk and occupy a place on the mobile internet.

The number of apps is growing at an alarming rate, driven by a booming entrepreneurial boom. Today, whether it's an apple or an Android ecosystem, the number of apps has come to millions.

This is the eternal truth. Apps that explode at a very fast rate occupy a significant portion of the user's time. The role of browsers, URL navigation, search boxes, and so on, which used to occupy an absolute entry point on the PC's Internet, has been severely weakened. Baidu's 2013 Q1 Mobile internet Trends report shows that in the past six months, the per capita use of the browser grew by only 2%, below the average per capita growth rate, while the number of startup times per capita decreased, while the percentage of browsers being called by other apps was getting lower.

From Baidu "2013 Q1 Mobile internet Trends Report"

In this context, the web is dead, and the app will become mainstream louder. The prospect of WebApp seems bleak.

But the development of native app is not smooth sailing, Baidu's "2013 Q1 Mobile Internet Trend Report" also pointed out the native app faced two difficulties: distribution dilemma and use difficulties. That is, as users continue to the mainstream of high-frequency native app concentration, low-frequency and unknown native app in the App Store is often nobody, unable to reach users. Even if the user has downloaded it, it is rarely used, or is not available or cannot be found.

Mobile Market Analysis Agency Adeven reports that 579,000 of the 880,000 apps in the Apple App Store are zombie apps, which account for 2/3 of the total. These zombie apps have never been seen in the Apple stats list, and the download volume is small.

Data from Baidu shows that in the first quarter of 2013, the average number of mobile phone "Native apps" per user increased by 5.6 over the last six months, but the number of people used per day was reduced by 0.9. At the same time, the 2012 Q3 high-frequency app accounted for 83% of the user's usage, while in 2013 Q1 the data grew to 85%.

The current status of the Native app also underscores the deteriorating eco-environment of the App Store model. In such an environment, the survival of the developer is not optimistic, Baidu founder Robin Li publicly declared at the 2013 World Congress, Baidu, for the vast majority of people, the App Store model has a fundamental flaw, and as the growing team of developers, this has become the current developers need to solve the problem of survival.

In fact, Robin Li's claim has been verified in the past time. Independent apps that are slow to find business models tend to either be bought by giants or killed by giants or silently fend for themselves. Still insist on, but also Shing whole body strength.

As a result, the native app of the voice of doubt, the voice of public opinion gradually shifted to webapp.

WebApp Dark War native App

In fact, as a trend of development, WebApp has not been neglected.

For example, Apple founder Steve Jobs has said that while the native app gives users a better experience at this stage, the Web is the future. If developers can't effectively use web technologies like HTML5, then he's out of the way.

Unlike the native App,webapp, which has cross-platform, cross-terminal features, developers can be reduced in cost. This cross-platform temptation is irresistible, HTML5, the chief standard officer of the Chinese-language group chairman, the opera Chinese brand Open Gate Browser, Shei Zibin.

Internet companies have also been trying to promote the development of WebApp. Eager to regain search lost land Baidu has been in the layout of WebApp has long been the industry well-known fact. Google is also the web as the direction of development. And such as UC, QQ and other mobile browser for the layout of WebApp is spared no effort.

Especially UC, as a browser manufacturer, its adherence to WebApp is particularly compelling. At the 2013 Mobile Internet Innovation Conference in July this year, UC formally launched the "uc+" open platform strategy, which includes the UC Application Center, the UC plug-in platform, and the UC application bookmarking platform. Among them, UC Application Center is the first mobile WebApp App Store in China.

"HTML5 will be the standard for next-generation protocols for mobile internet. Browser-based WebApp are also becoming more popular, enabling apps to be developed, applied multiple times, and not subject to operating system and platform limitations, and UC's self-developed U3 core is fully supported by HTML5. "At the meeting, He Xiaopeng, UC co-founder, said.

Although the counterattack against native app has been in progress, so far webapp seems to be in a tepid state. Clearly, WebApp is still immature. It is understood that although the WebApp has no need to download, instant-use and other convenient features, but can not call the voice, camera, positioning and other functions, the user experience there are defects.

So, Native app and WebApp have the possibility of co-development?

Baidu's "Light Application" may be an exploration. "Light Application" is an application between native app and WebApp. It has a user experience similar to the native app, and features WebApp can be retrieved and intelligently distributed, without the need for download and instant access.

But this does not mean that Baidu has invested heavily in the acquisition of 91 of the wireless value of the reduction. Li Mingyuan, vice president of Baidu, general manager of Mobile Cloud division, said, "Light application" and 91 wireless is not mutually exclusive, only the point of difference, 91 wireless will be for Baidu to build an ecosystem to help.

There is analysis that. Baidu launched the "Light Application" purpose, is to use it to make up for the defects of the application store mode, so that it play a greater value while driving the growth of Baidu mobile search business. In short, Baidu needs to develop together and become a strong supporter of its own ecosystem.

For Baidu, this is a steady win-win business, that is, through the "Light Application" and the application of the cooperative development of the store to improve their own ecology, but also adhere to the two-legged walk at the same time, for the future may appear to be prepared for the change. Borrowing Li Mingyuan's words, "the app has just begun to distribute, and nobody knows about the future." ”

Conclusion:

Native app defects gradually appeared, WebApp is not mature yet. In this case, the argument is Tong or the west wind to overwhelm the meaning of the East wind does not seem particularly large. How to make the two effective combination in the existing conditions, to bring better experience for users, to create a better living environment for developers, perhaps the industry should be more concerned about the problem.

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