Web Content Description: Let the idea of floating red enhance the marketing effect

In all meta tags, the site title and site keyword settings because of the site rankings, more likely to attract attention. and similar website copyright ownership, the author and the website content description and so on is neglected. The reason is very simple, when the user login site content description is not directly to see, and search engines have repeatedly said that the site content description is only a summary of the overall site, not as a site quality and weight of the decision basis. But is it actually so? I am afraid this is not the case, the author believes that the site content description is a central idea of the site, not only related to the weight of the site, but also affect the user experience and network marketing effect.

　　Web content description affects the weight of the site

As long as we observe, we will find that many of the Web site itself is written in a separate description of content, but the search engine does not adopt, but the site itself to crawl a piece of text as the entire page description. What does that mean? To be sure, the search engine's approach to the content description of the site is not dispensable. So we write the content of the site description, we must not casually for it, but should be treated with caution. Site content description should be the current page of the accurate overview, more accurate description of the content of the site is naturally convenient search engine. Conversely, if the content description of many pages on the website is far from the actual content of the website, or the content description of the website is left blank, let the search engine extract it by itself. So at least this can be considered, this is not friendly to search engines, of course, to some extent, affect the weight of the site.

　　Second, the website content description affects the user experience

If the content description of the site is critical to the search engine, it is more important to the user. Because the site is ultimately to give users to see, although from the site can not directly see the content description of the site, but from the search engine can be retrieved. When the user input a keyword, the ranking of the same situation, which content description of writing a new and perfect description of the content of the site, a natural more attractive. On the contrary, although some of the content of the site description is very good, but the site is far from the theme, is not the same impact on the user experience it? The answer is yes, so the description of the site content to write in the accurate summary of the content of the site, but also must take into account the user's feelings and experience.

　　Third, the website content description affects the marketing effect

What is the net marketing effect decided by? The first is the site's user experience, the second is the site's search engine awareness. So, the website content description takes care of above two points, will obtain the good marketing effect. Of course, the content of the site described by the marketing effect is far more than this, in search engine promotion, there is a concept of the idea of floating red. is when the user retrieves the keyword, the trigger content description corresponding word appears red. It is well known that the content description of the site is black, and a description of the more floating red means you can get more attention. Content description of the site is not difficult to do the creative red, as long as we cleverly will be the core of the site keywords organized as fluent statements, and appropriate to the content of the site can be described.

The success or failure of network marketing, there are many influential factors, content description as a necessary element in the Web site, but also constitutes an important part of network marketing. The content description of the website is not dispensable, nor can be written at will, but should be treated cautiously. Shanghai website Construction Company Pilotage Technology (http://www.joyweb.net.cn) that the use of Web content description is actually a shortcut, but also the search engine marketing to maximize the best way to go. Because after all, the difference in the rankings is not large, more and more creative and innovative content of the site can attract more attention to the eyes, to improve the Web site click Traffic and enhance the effectiveness of the network marketing more than a chance.