Web content, Structure (Structure) and performance (presentation) ramble on

Talking about web content, structure (Structure) and performance (presentation), now may be a little late, just think of, the idea of thinking, mutual encouragement.

Content is the basis of structure, not the opposite. Content to a certain extent to show a certain structure, but not all. The original content is equivalent to the raw format of digital photos, untreated, but even unprocessed content contains a certain structure, such as the structure that we can read through a text that may contain headings, bodies, paragraphs (these attributes are found by reading, not performance). To differentiate, the content manifests itself in the structure, which I call the inner structure (the content structure).

The above is only for a paragraph of text. The Internet is based on Web pages and hyperlinks, and hyperlinks form a page stream. This page flow is also part of the structure, the focus of the interaction design: the processing of requests and responses (Respond). The structure mentioned here is not possible by the content, in order to facilitate what I call the outer structure (interaction structure).

The structure of the Web site is formed together by an internal structure and an external structure. This structure is the basis of all performance. Without this structure there would be no performance. Structure is not wireframe,wireframe is a visual manifestation of the structure, is the communication tool in the development process. From content to structure to performance, is also the process of most web design.

Many articles ignore the importance of the content. Content is the basis of the Web page, all involved in this article, only refers to text, images (excluding decorative pictures), audio, video, not from logic to explain the definition, or too much trouble. So what is the hint feedback in the interaction process? It should not be attributed to content or structure alone, it should be a combination of both.

Usually when we talk about structure and performance, we also refer to behavior (Behavior), according to my understanding, behavior should belong to the outer structure, namely the interaction structure. Why should the behavior of the individual proposed and structure, performance compared to it? I think it may be because of the difference in technology implementation, because the popularity of web standards, talk about the most is the structure, performance and behavior, the three are respectively by (X) HTML, CSS and JavaScript implementation. In HTML, the structure is a variety of HTML tags and its attributes, the content of which is included in the beginning and end tags in the middle of the data. As for performance, is the part of CSS implementation.

The work of information architecture is to deal with the internal structure and part of the external structure, according to People's Psychology (habit) to present content, interactive design work, is to deal with the external structure, and without affecting the internal structure of the premise, visual design work is without affecting the content and structure of the situation, processing content and structure performance. So information architects often work with interaction designers or the same person (often along with the design process, including performance aspects). and visual designers are relatively easy to distinguish positions.

Content, structure and performance are related to all aspects of life and work. Make a PPT, make a report, travel plan, etc., not only the web. And more structured content will be the direction of web development.