Web experience: Jing Dong vs when vs Amazon

Jing Dong vs When vs Excellence

1. Overview

Using the browser: Firefox Beta 8.0

Resolution: 1366*768

Test time: 2011.11.12 night (because the price of books may change over time, and inventory will be added or decreased)

Test book List--a total of 7:

1. Midas Touch: Tips for Web design for visitors first (Don T make Me thought) (2nd edition of original book)

2. introverts ' Advantages-how to succeed in an outward world

3. Runaway: The ultimate fate and outcome of all mankind

4. Priceless: Insight into popular psychology play price game

5. Tipping point: How to make a popular

6. Heterogeneous: The revelation of a different success

7. introverts ' Advantages: How to succeed in an outward world

To subordinate personal opinion, will have tendentious, by oneself inherent habit and way influence, only for reference. ^-^

2. Title & Price Comparison Chart

2.1. Title

A. Jingdong title not included in the decoration, only the main title and subtitle

B. When the naming is more detailed, introduce celebrity recommendations, or add some gimmicks

C Amazon China somewhere between the two

2.2. Price

Maybe the picture is too small to see ~=.=!

Jing Dong Total price Dangdang Amazon China

183.30 183.50 196.60

In this, Jingdong and when the price is similar, Amazon China's high price may be due to the tipping point the book is in English, not the Chinese version.

So from this book category A small number of sampling, the price difference is actually very small ~ (^o^)/~

3. Product Page--The first screen

3.1. Jingdong Mall

A. Book category activities notice

B. The person who shopped for this book also buys--a recommendation module similar to that of a different user

C. Product information module, which mainly includes the following content:

I. The inherent information of books-no change: title, author, publishing house, date of publication ...

Ii. The book Information of the website--change: price, whether there is stock

Iii. Online Reading Experience module

Iv. Community Sharing Buttons

3.2. Dangdang

A. Book category activities notice

B. The person who shopped for this book also buys--a recommendation module similar to that of a different user

C. Product information module, which mainly includes the following content:

I. The inherent information of books-no change: title, author, publishing house, date of publication ...

Ii. Web site book information-Changes: price, whether there is inventory (no inventory, stock registration module), statistics so far how many participants read

Iii. User Review Statistics module

D. Whole station activity pop-up effect notice, click, pop-up effect as follows:

3.3. Amazon Excellence

A. Book category activities notice

B. Product information module, which mainly includes the following content:

I. The inherent information of books-no change: title, author, publishing house, date of publication ...

Ii. The book Information of the website--change: price, whether there is stock

Iii. User Review Statistics module

Iv. Freight Status

C. Shopping Cart Module--three sites are the only one that has seen the shopping button on the first screen,

(Note: Jing Dong and when there are "back to the top" button.

The simulation may be like this, when the user browses the page after the first screen of other users comments, decided to buy, click on the right side of the "back to the Top" button, you need to scroll down the bar, the page is adjusted to the location of the shopping button, the last click to buy ...

Mainly contains the following content

I. Purchase quantity Choice--this is not the other two sites

Ii. wish List-the wish list here and the Amazon website itself a favorites function personally, I think there's a place for conflict and intersection, and when it starts, it's confusing. =.=!

Iii. Community sharing function buttons

4. Interesting to come--the book "Heterogeneous: The revelation of a different success" three sites should not be in stock at the moment, to see how the three Web sites respond to such common situations

4.1. Jing Dong

4.1.1. Search Page

In fact, point in, will find that there is no goods. But the purchase button can be clicked.

There is also a problem: the search results page, from the page, book publishing time, publishing houses are the same, but the price is different ... =.=!

4.1.2. Products Page

Tell the user there is no goods, but there is a shopping cart button. (Note: Out of stock tips and the surrounding text is the same style font, which can not be highlighted)

Generally I am a list of books, direct search, one after the search out of the book into the cart, and then unified settlement, will not look at whether there is inventory. Until the settlement, will find some books can not be settled ... =.=!

4.2. When

4.2.1. Search results Page

In the case of out of stock, there is no "buy" button

4.2.2. Products Page

In the case of out of stock, only the "collection" button, avoided until the end will find the book out of stock situation, (^o^)/~

4.3. Amazon China

4.3.1. Search results Page

General Amazon is not prompted to their current stock, such as this book it will be prompted to 1-3 weeks of shipping. Of course, there may be another book in the list (probably shipped from America, but too long--1-4 months =.=!) ：

However, when there is inventory, it will be prompted to say "now have goods" O (∩_∩) o~

4.3.2. Products Page

Amazon and when it is different is that it can let people know how long it takes to buy a product, even if it is out of stock.

The situation that can be controlled by the user will not be a big problem. Conversely, it may be a minor problem, or it may be a big problem. ^-^

PS: The book mentioned above, should be good, although have not seen ~o (∩_∩) o~