Web Design Analysis: A brief introduction to the guided design in the product

Imagine some people for the first time to travel to a strange city, some people will because of peace of mind, unfamiliar to the unknown to choose the way to join the group to solve travel problems. There are other people who will choose to drive the tour, but also need to prepare the relevant strategy, or through the help of local friends and relatives to solve the problem of travel. We do not know how to increase our understanding of unfamiliar cities in the way of the group or consulting, this process is called guidance.

Guided design in the site of the importance of product design is self-evident, excellent guide design can help solve the user's actual problems, so that users complete their goals as soon as possible (report group, search strategy). It can also meet the company's business objectives. Wrong guide design can let users lost in the site, the site's bounce rate is high. This article starts from the life, in to the network, finally analyzes the user's attribute and the behavior, as well as the corresponding solution.

What is a guided design?

In the act of helping people out of the dilemma, in broad sense refers to the use of a certain means or methods to promote the development of something.

User-goal (booting is a line between the user and the target, and having this line makes it more effective to connect the user to the target, otherwise the process is too lengthy)

Guided design purposes:

Enable users to quickly achieve product goals

Booting in the network

When users open your site for the moment, for users, want to quickly understand its concept and scope, he wants to achieve their goals faster. For new mobile phone users, the operation is not as good as the expert type. At this point we need to set some rules and conditions to help novice users to achieve their goals.

User group attributes and attributes

1. Novice User: In view of this kind of user's understanding of the Internet is relatively low, according to the past thinking, our guidance process as far as possible, so that novice users reflect our concern.

2. Expert users: This kind of users of the Internet to understand the degree of high, do not need too much guidance, can convey the characteristics of the product can or core functions can be.

The behavior between novice and expert-type users is dialectical and interdependent. It is not possible to design a product based only on a single user type, and the user will be present at the same time, taking into account both novice-level users and expert-type users. Related reading talk about Web site feedback Interactive design.

So we have to according to the characteristics of the user to conduct guided design, users can be divided into two major categories:

① confused: Users do not know what they want? Just click on what you're interested in.

② Clear type: Very clear what you want, this kind of user purpose is stronger

One, Global boot: Global boot is more common in the last two years, one of its benefits can be clearly clear highlighting the concept and scope of the product. Enable users to get started directly.

(Tencent micro-blog Global boot)

Second, the Local guide: Memo-style, usually in the registration page or landing page appears, the use of graphics and text to highlight the value of products to attract users to join the product.

Third, guided guide: for short, step-by-step guidance, the benefits of this guidance can make the product itself complicated by the tyranny of clarity.

Four, embellishment-type guidance: When the Site function module adjustment changes large or new columns, need to take the embellishment of the guide.

The best way to guide is to do it in a subtle process, and not to forget our original goals and objectives.

The author of this article Josi, Internet practitioners, the original product in China

Via:http://www.pmtoo.com/ucd/2013/0818/3393.html