Website construction "Creative" win Sales: Title and description of the content can not be despised

What is creativity? For website construction and search engine marketing, creativity is a site in the search engine performance. such as the title of the website, content description of the website and so on. Although Baidu and Google have made a statement, said the site weight and site content Description of the relationship is not, but the creative content description can always attract users more attention to the eyes. Familiar with Baidu Phoenix Nest promotion account backstage are clear, the impact of the account quality of the key factor is the point ratio, the best way to optimize the account quality is to increase the click rate. Baidu recommended the best way is to continuously optimize the account creativity, attract more attention to the eyes. Optimization ideas include: In the premise of ensuring that the statement is reasonable and fluent, in the title and the description of the ads implanted more keywords, so that the creative and keyword matching more high and so on, the optimization of creativity also includes the use of highly personalized language (of course, the premise is the search engine can be identified), the domain name URL is used interchangeably, so that creativity, keywords, etc. and the content of the site more match.

Baidu has considerable flexibility to promote, creativity can also be different from the keyword, so relatively easy to operate. This extends to website optimization, search engine marketing, creativity in the site title writing and site content description, as indispensable. Good creative at least can icing on the cake, effectively improve website construction and optimize the quality of conversion. Just, a website, especially the small and medium-sized publicity show the main corporate web site, a same page, the site title and content description is the same. Many companies or professional website construction and website optimization personnel, more consideration is the search engine optimization and keyword ranking, but neglected the user experience. However, it is important to consider the creative title and content description of the user experience. Put aside the website optimization and search engine marketing, single from user experience, professional website construction company Pilotage Technology thought, a good website originality should meet the following three standards:

　One of the criteria: Good ideas match website theme

Even from the perspective of search optimization, the site title and content description is also very important to write. For example, keyword implantation, especially the title of the site, keyword implantation is crucial. Such keywords are not random, but must be consistent with the theme of the site, that is, the keyword is determined according to the content of the site. Similarly, the site content description is the same, content description should be the content of the site refining, and the topic and content of the description is difficult to be adopted by the search engine. Even if adopted, if you can not reflect the theme of the site and core ideas, search engine also judged as excessive optimization, to enhance the weight of the site is harmful.

How to write a website title and content description can be more appropriate site theme? I think, first of all, should be accurate extraction site keywords, this keyword should be the site of the essence of the extraction, but also should be the user focus on the target of the word lock, and the organic integration of these words into the title and content The second is to have the title and content description related to the target page, "Four-bit" is the concept. If possible, it is a good choice to repeat the site title with the description of the site content on the target page. Consistent with the content description of the site, search engine favor, but also easy to get the user's trust. Just imagine, an emphasis on the construction of the creative description, open the lack of sales email site, what customers think?

　Standard bis: Good ideas attract more attention

A key word, the top three sites can intercept 80% or more of the site traffic, is an indisputable fact. But the site weight promotion and keyword ranking has a long process, especially the competitiveness of a relatively large number of words. But the ranking lag is not there is no chance, good ideas, as can information users more attention. For example, prior to the Bo Hundred Excellent competition, Chen Jinxian's blog name "Bo hundred excellent Kill A5 my biggest", and then, for example, now the Electric business District SEO Contest ranked first site, the title is "Electric Business _ Let Wuhan seo old egg Pain _ Electric Circle competition!". In the overall situation, it is easy to find that creative writing is definitely a strategy.

　　

Search engine more than once said that the user experience is to determine the weight of the site and keyword ranking important factors. For search engines, what kind of user experience is most intuitive? Click-through rate, rate of stay, browsing depth, residence time, as well as the content of reprinted in the text and web2.0 times, the collection of social network bookmarks and so on. Website title and content Description creative, nature can improve the site and keyword clicks, with high-quality content of the site, user experience and search engine performance will be constantly promoted. I also use the Web site as an example, although the "egg pain" is not very elegant, but it has a considerable appeal, even if the ranking at the end of the home page, it will get a lot of real attention to click.

　Standard three: Good ideas deliver more information

Missing value, everything is cloud, website title writing and website content description, not only need creativity, but also need to convey more information and value. When the user search through the search engine, not open the Web site, through the site title and content description has been obtained enough information. We use an example to illustrate, for example, some sites in the content description of the implant phone, the user if there is purchase intention, even if not open the page can also be directly contacted. Although this approach is not very desirable, it can be a good way to explore deeper enlightenment. Since the site description does not calculate such as the weight of the site, we can focus on highlighting the advantages of the site, to bring users to the thinking?

For example, professional website construction company Pilotage Technology website title is "Shanghai website construction Company/professional website production company-Focus on corporate web site construction Network Company", through the title can be learned that this is a website construction company in Shanghai, focus on the construction of corporate web site production, very professional. Continue to read the content description, we can get more information, there are screenshots below, interested friends can carefully speculate, limited space we do not repeat in one by one. The more information you deliver, the easier it is to attract attention and gain recognition and favor. It is important to note, however, that the richness of the information does not mean that the title and content of the site will be written indefinitely. By contrast, a few figures can generalize more information and make it easier for users to impress.

　　

Marketing-oriented website construction is the general trend of enterprise website construction, not only marketing, but also need to grasp the details of the success of the site "win" sales. Creative title Writing and content description, for optimization keyword ranking excellent performance of the site is icing on the cake, for the ranking of my not ideal site is timely. Shanghai website production company Pilotage Technology (www.joyweb.net.cn) that good site title and content description of creative performance, but also a user experience of a presentation. Excellent user experience is creative, as well as the site weight promotion and keyword ranking to enhance the formation of interaction, mutual influence and complement each other.