Website traffic analysis indicators-PV/UV/PR/IP analysis and differences

Several analysis indicators (PV/UV/PR)

1. What is PV?

PV (page view) is the page views or clicks. It is usually the main indicator used to measure an online news channel, a website, or even a piece of online news.

The explanation of PV is that a visitor looks at several pages of your website within 24 hours (. It should be emphasized that when one person browses the same page of your website, the PV volume is not calculated repeatedly, and the PV count is calculated once every 100 times. To put it bluntly, PV is a visitor who opens several of your pages.

PV has become the most important measure for investors to measure the performance of commercial websites to a certain extent.

PV calculation: When a visitor accesses the page, record the page he accesses and the corresponding IP address, and confirm that the IP address has not accessed the page today. If your website reaches and there are 0.6 million simple IP addresses, each visitor visits three pages on average, then there will be 1.8 million PV table records.

There is a tool Alexa that can view PV traffic and your website's world rankings at any time. Install it! Net editors must install this.

2. What is UV?

UV (unique visitor) refers to the number of people who visit a site or click different IP addresses of a news article.

Within the same day, UV records only visitors with independent IP addresses who enter the website for the first time, and does not count when they access the website again within the same day. Independent IP visitors provide statistical indicators for different audiences within a certain period of time, but do not reflect the comprehensive activities of the website.

3. What is a PR value?

PR value, that is, PageRank, web page-level technology. From Larry Page, the founder of GoogleAlgorithmA part of the ranking formula is used to identify the level/importance of a webpage. The level ranges from 1 to 10, and the Level 10 is the full score. The higher the PR value, the more popular (more important) The web page is ).

For example, a website with a PR value of 1 indicates that the website is not very popular, while a PR value of 7 to 10 indicates that the website is very popular (or extremely important ).

We can say this: the more external links a website has, the higher its PR value. The higher the level of external link sites (if Macromedia's website is linked to your website ), the website's PR value is higher. For example, if ABC. COM has a XYZ. the link to the com website is ABC. com website must provide some good website content, So Google will. com as its link to ABC. com site vote.

You can download and install Google toolbar to check your website level (prvalue ).

Conclusion: for online editing, whether your browser contains Alexa or Google is an important criterion for judging whether online editing understands the promotion. If you don't have one, start from today and install it now!

4. What is an IP address?

IP (independent IP): Internet protocol, which refers to the number of independent IP addresses. The same IP address is calculated once from.

IP is an Internet Protocol. It refers to the protocol used to connect networks. In the Internet, it is a set of rules that allow all computer networks connected to the Internet to communicate with each other and regulate the rules that computers should follow when communicating over the Internet.

5. What are the differences between PV, UV, and IP?

PV (Traffic): UV (Independent Visitor): IP (independent IP)

• PV (access volume): page view, that is, page views or clicks. Each refresh is calculated once.
• UV (Independent Visitor): Unique visitor. A computer client that accesses your website is a visitor. The same client is calculated only once between and.
• IP (independent IP): Internet protocol, which refers to the number of independent IP addresses. The same IP address is calculated once from.
• The access exit entry should be to record the IP Source/access website name

6. Differences between IP, PV, and UV

An independent IP Address indicates the number of times a computer with a specific unique IP address accesses your website. This statistical method is easy to implement and has high authenticity, therefore, it has become an important indicator for most organizations to measure website traffic. For example, if you use ADSL dial-up to access the Internet, an IP address is automatically allocated when you dial a single number, so that you enter the site, even if an IP address, when you are disconnected, the cookies are not cleared, after that, I dialed another number and assigned an IP address automatically. When you entered this site again, I got another IP address, but UV (Independent Visitor) didn't change, because you entered this site twice.

If PV is high, it does not necessarily mean that there are too many visitors. PV is proportional to the number of visitors, but PV does not directly determine the actual number of visitors on the page. For example, if you enter a website by yourself, you can create a very high PV by constantly refreshing the page.

Ip here refers to the public WAN transmission protocol family (TCP/IP) four paragraphs (for example, 192.168.0.255) are defined for each computer on the Internet (which can be a personal computer, server, and access devices compatible with other Wan transmission protocol families, sometimes the fifth section of the port number is added as the description. The port number is a number between 1 and.) 32-bit length binaryCodeThe IP address, also known as the IP address, is the identifier of a computer that connects to the WAN and distinguishes it from other machines. Generally, it is in the same level of network (such as a LAN,CommunityNetwork, teaching building network, or Internet) is unique.

UV (Independent Visitor) is a natural person who accesses and browses a webpage through the Internet.

For example, on a computer, my brother opened Microsoft's official homepage and registered a member. The younger brother also looked at it later and registered another member. Because the two brothers use the same computer, their IP addresses are the same. Microsoft's official counter records the information of an IP address login. However, a statistical system can determine the number of users actually used based on other conditions and return authentic, reliable, and accurate information to the website builder. For example, registered users can even partition different computers that share an IP address, such as Internet cafes and data centers. The above example shows that although the IP address is the same, there are two independent visitors.

Let's take another example. For example, 100 people in an Internet cafe have access to my website, but an internet cafe has an external IP address. Therefore, the statistics system only counts one IP address; however, 100 people in the internet cafe are visiting my website. Even though they only open the homepage of my website, or all these 100 people have read all the pages of my website, the statistical system only counts 100 independent visitors.

What are the advantages of using an independent user as a statistic? Is it more accurate than IP?

IP address is a concept that reflects virtual address objects in the network. An independent user is a concept that reflects the actual user. Each independent user is more accurate to a visitor than each IP address. Using Independent users as statistics, you can more accurately understand how many visitors actually come to the corresponding page per unit time.

7. The following are some factors that affect PV:

After a news item is published, its PV data can be tracked, usually every 5 minutes. Different Channels of websites of different brands have a general criterion for the PV performance of news published by them. After the news is published, the PV value is generally increased. The PV changes per unit time can be calculated based on the PV performance in different time periods. Experienced network editing, after several 5 minutes of data accumulation, we can roughly predict the peak PV level of the news. If this level is not satisfactory, the editor should take some measures, such as "optimization" title, or add other eye-catching elements and slices. In general, through such "processing", the PV performance of a piece of news can be improved to reach a new peak.

That is to say, the editing method of online news affects the PV value.

What other factors affect PV? There are at least these factors:

1. News release time

In different time periods, the number of people accessing the site varies, and the number of people accessing the site varies. Therefore, the main contribution of PV value fluctuations is the natural fluctuation of the number of people accessing the site during different time periods. For the same piece of news, PV performance will be different in different time periods.

The population characteristics (gender, age, education level, and reading intention) of people who access the Internet in different periods are different. Therefore, they are also 10 thousand online users, even for 10 thousand accesses to a website, the distribution of these 10 thousand accesses on different channels/content varies with time periods. So sometimes PV changes are related to the changes caused by this factor.

2. Access cycle

For some websites that are frequently browsed, we may visit the website several times in a day. There is a certain interval between them. This interval is often related to people's actual work pace. For example, when many people go to work, they will take time to browse the news. The second time they come back to see the news, they will usually take a break in the middle of the morning or even after lunch. Therefore, even if other factors remain unchanged, people may also have an impact on news or website PVS due to the periodicity of website visits. Of course, because different people have different return visit cycles and different time periods, this influence factor may not lead to significant fluctuations, but may be dispersed in the PV performance of different time periods, however, it is certain that any PV data also plays a role in the return visit period.

3. Emergency factors.

For example, some emergencies may lead to an increase in access to a website, but the original intention of these visits is only news related to emergencies. However, news consumption is often unpredictable, so it is common that people will take a look at other things after reading the news they want to watch. This factor may also contribute to the PV of a news article (unrelated to emergencies.

Finally, there are some occasional factors (in fact, this is also the cause of hitchhiking ). What is included? Such as weather factors, such as waiting during SARS.

From this point of view, a simple PV data is actually the result of the combined contribution of multiple factors, so sometimes PV fluctuations can not be completely guided and influenced by editing means. Knowing this is important. This tells us that it is unreasonable to blindly analyze PV to determine the success or failure.

In social science research, the contribution of different factors to a specific phenomenon is called a detailed analysis model. A lot of things that we don't seem to change. In fact, the internal composition ratio has changed a lot. The relative relationship between seemingly changing things does not actually change. It is just a kind of quantitative fluctuation.

The website says that the average daily IP Address/PV traffic is about 600/2400, which means that the number of visits to the home page today is 2400, and the number of visits to the IP address is 600. That is to say, these 600 IP addresses access the Home Page 2400 times in total.

Traffic is the amount of fluid passing through a certain cross-sectional area per unit time. This volume is expressed by the volume of the fluid as the instantaneous volume flow (QV), referred to as the volume flow, and expressed by the quality of the flow as the instantaneous mass flow (QM.

The measurement of the flow of the fluid flowing in a certain channel is collectively referred to as the flow measurement. The fluid used for flow measurement is diversified, such as gas, liquid, and mixed fluid. The temperature, pressure, and flow of the fluid are significantly different, the required measurement accuracy is also different. Therefore, the task of traffic measurement is to study various measurement methods based on the measurement conditions such as the type, flow status, and measurement location of the tested fluid, and ensure that the traffic value is transmitted correctly.

Generally, website traffic (Traffic) refers to the traffic volume of a website. It is used to describe the number of users accessing a website and the number of webpages browsed by users, common statistical indicators include the number of independent users of the website, the total number of users (including repeated visitors), the number of web pages browsed, the number of pages browsed by each user, and the average residence time of users on the website.

The basis of Website access statistical analysis is to obtain the basic data of website traffic.ArticleThe website traffic statistical indicators can be roughly divided into three types, each of which contains a number of statistical indicators.

(1) website traffic indicators

Website traffic statistical indicators are often used to evaluate website performance. The main indicators include:

• Number of Independent Visitors (unique visitors );
• Repeat visitors)
• Page views );
• Page views per user );
• Statistical indicators of specific files/pages, such as page display times and file downloads.

(2) user behavior indicators

User behavior indicators mainly reflect how users come to the website, how long they stay on the website, and what pages they visit. The main statistical indicators include:

• The user's stay time on the website;
• User source website (also called "guiding website ");
• The search engine used by the user and Its keywords;
• User visits during different periods.

(3) the time device, browser name and version, and operating system used by the user to browse the website

• The following statistical indicators are available for users to browse the website:
• The type of the user's Internet access device;
• The name and version of your browser;
• Visitor computer resolution display mode;
• The name and version of the operating system used by the user;
• Regional distribution of users.

9. Other introductions

Page views: the number of pages browsed by all visitors within a certain statistical period. If a visitor browses the same webpage three times, the number of webpage views is calculated as three. The number of page views is often the main indicator of website traffic statistics. However, the number of page views itself has many questions, because the information contained in a page may be very different. A simple page may only contain several lines of text, or it is just a user login box, and a complex page may contain dozens of images and dozens of texts. The same content is usually different in the number of pages on different websites, this depends on factors such as the designer's preferences. For example, an article of about 6000 words is usually placed on a single webpage on Sina's website. In some professional websites, five pages may be required. For users, they can obtain the same information, the number of page views recorded in the xinlang website statistics report is 1, while the number of other websites is 5. The author has also introduced the terms used in online advertising. Because page browsing is not accurate, therefore, the concept that IAB recommends closest page browsing is "page display" [Glossary ]. No matter what the title is, it is actually difficult to obtain a unified standard. Therefore, the page browsing index has a value for evaluating the same website, and the persuasiveness of comparing different websites will be greatly reduced.

Page views per user: This is an average, that is, the result of dividing all page views with all visitors within a certain period of time, that is, the number of web pages browsed by a user. This indicator shows the degree to which visitors are interested in the website content or product information, that is, the website "stickiness ". For example, if most visitors view only one page, it indicates that users are obviously not very interested in the website, and such visitors will not become valuable users. However, it should be noted that, due to the different design principles of various websites, the definitions of page views are inconsistent, it also results in a low comparability of the page views of each visitor between different websites.

Although the definition of statistical indicators cannot be unified, these indicators have to be used during website statistics. Generally, "website traffic" refers to the number of page views of a website, such as the overall ranking of the Alexa global website ranking system, is based on the number of independent users of the website and the number of page views of each user two indicators (weighted ?) Multiply to calculate. Therefore, we can see that the REACH quantity of website a is compared to that of two websites (the statistical indicator is the number of users accessing the website among millions of users, that is, "reach ") higher than website B (assume website a is 100, website B is 60), but the number of page views per user of website B is higher than that of website a (assume that this metric is 1 for website, website B is 2). The result is that website B with a small number of independent users ranks higher than website a in the overall ranking, because the total traffic of website B is high (website B has a traffic of 120, website A is 100 ).

Network marketers want their websites to have a high average number of page views. This high indicator has a good advantage, but it may also indicate that there may be problems with the information level of the website. With the help of Alexa's global website statistics, I have analyzed the number of views on each user page of multiple influential professional information websites, the results show that the average page views of professional information websites related to network marketing that can be viewed without user logon are relatively low (usually between 1.5 and 2.5 ), in some forums or websites that require users to log on first, the average number of web pages is relatively high (correspondingly, in the case of the same reach, these websites have a high overall ranking of Alexa websites), but this does not necessarily mean that the real value of these websites is higher than that of those websites with low average browsing volumes. In another case, some website users can click the latest content page one or two times, and some websites may need more than five clicks to see the content, in the latter, the number of page views for each user is high, but not because the user is interested in the website content, but because of the deep level of website information. It can be seen that strict comparison of these issues is also troublesome, so we can only discuss them in an ambiguous manner.

Online Marketing's opinion on the number of page views in website traffic statistical indicators is: if the actual status of a website is not analyzed, the number of page views (and the number of page views per user) can only roughly reflect the access volume of a website, however, it does not mean that the website content is really "Sticky" to users. In particular, do not be proud of the high average page views of each visitor. If this number is too high, it may indicate some problems in website design. Of course, if this indicator is too low (for example, less than 1.5), it is likely that the website content is not popular.

 

From: http://hi.baidu.com/372179111/blog/item/8965bb2296ff25f4d6cae254.html