Website traffic analysis to improve marketing activities

Traffic once your site is effectively integrated into advertising, public relations, and search engine marketing plans, you want to be able to detect implementation results to see if your marketing plan works. Marketers are looking for better feedback about marketing campaigns.

A good way to evaluate returns is to check your website log data, analyze site traffic, and find clues to user behavior. Through the analysis of user behavior information, you can adjust the website, better for customer service, improve profitability.

It's important to know where your site visitors come from and what they like and dislike. Traffic analysis provides information to enhance marketing effectiveness in two important areas:
(1) Improve the website, so that more visitors become your customers;
(2) Improve your marketing activities to achieve a better ROI.

Analysis

The beauty of web marketing is that your site can collect information about the behavior of all visitors. You can find all the information you need in your website log to improve your marketing strategy.

The best marketing activities should be designed to be monitored, analyzed and continuously improved. The problem is that most non-professional professionals do not know how to analyze the information they receive and what measures to take. It is not easy to know what to monitor and why to monitor it.

Flow analysis data

The website log provides users with dynamic information about the website traffic. Analyzing the site log will give you a familiar view of how your visitors visit your site. You can gather the following basic information:
Total  page views
 number of individual visitors per day
 number of individual visitors per hour
Total number of  visits
 Number of first-time visitors
 number of repeat visitors
 Daily Repeat visitor

Then look at the average situation, such as:
 The average number of page views per visitor
 average number of visits per visitor
 Average length of access time
 Average page access per hour of the day
 average number of individual visitors per hour in that day
 average number of visits per hour of the day

E-commerce website can obtain the following assessment statistics:
Total income of 
 General Order
Total number of  individual shoppers
 most active and inactive time period
 Shopping cart abandonment rate
 The first visitor into the shopper
 repeat visitor to shopper
 Shopper Browser usage

All of these raw materials are present in your website log, but it will be difficult to organize this information without the use of web traffic analysis tools. The NetiQ company's WebTrends is a popular analytical tool, and the above information is excerpted from the first 10-bit statistics list that the software performs. Other traffic analysis tools can be found in download.com, including low-end tools such as Hitbox, Livestats, Urchin, and many high-end tools with advanced features.

Improve the website to improve the visitor's customer conversion rate

What do you need to monitor to improve the site? Depending on the nature of your site, it depends on whether it is a selling product
or service E-commerce site, is to carry out the content of the media site, or a pure information site. Each site has a specific goal. The best way to determine how attractive your site is and how to retain it as a customer is to find out why all of your visitors might be able to access you, such as doing the following:

 as much as possible to gather in-depth information about products/services
 Find the email address or ask questions about the product/service by telephone
 Order Products/Services
 Comparison of product/service pricing
 Inspection of products/services pending orders
 For more information or intelligence on the use of ordered products
 Find customer service Help
 report online form or shopping cart failure
 Sign up for newsletter, new product information, marketing brochure, white page, etc.
 Study Next Generation products
 Join an online community
 Read news headlines, industry news, business articles, etc.
 to study attachment information of purchased products/services
 Inspection of new product offerings
 overhaul related product/service failure

Once you understand why users visit your site, you can set up the activities they want to do and track their whereabouts within the site to determine if you have succeeded in achieving your goals.

If you lead them to subscribe to free newsletters and they don't register, you need to find out why. You may want to fill in too much information; The form may not be user-friendly or functional; Your description may not be noticeable enough. Identify the obstacles and take all necessary measures to improve them.

Path browsing analysis can provide you with the information you need, you can make browsing more convenient, and adjust or remove certain content to meet the needs of customers. These changes can improve the customer conversion rate and enhance customer satisfaction.

Evaluate activity effects

You can use several methods to analyze the effect of your marketing campaign. Each company has different goals, and thus its key effects are tested in different ways. Here are 6 basic methods that you can use to evaluate the effectiveness of any marketing campaign.

Total visitors to --Your website visitor number
Total registration -The total number of registered participants in the site. The various registration actions depend on your different purposes. It may be registered to get news messages, or to buy a product or service, register a forum, or order a paid service, and so on.
 The cost of each registration activity-the cost of each registration action. It is measured by the number of registered activities in addition to the total registration activity fee.
 Customer Conversion rate-this is the rate at which individual visitors complete the registration activity. It is measured by the total number of individual visitors in addition to the total registered quantity.
 Gross Income-the total income generated by specialized activities.
 Roi--subtract total cost from gross income and then divide the total cost to calculate the return on investment for each activity. Once you have defined your price tag for each activity, you can test your marketing information or the effectiveness of various services with your visitor's behavioral analysis. If you want to know if your search engine marketing method works, you can compare the various strategies:

 website Analysis and optimization
Beyond  Network development
 Link Strategy
 paid Project
 Pay Ranking
 Manual Login Search engine (Inktomi, Google, Lycos, AltaVista)
 Search Directory for manual login (Yahoo!, Open directory Project, LookSmart)

You may find that paid rankings are less effective over time, and can be excluded from paid projects and manually logged in
Method. By using Web analytics, you can turn more visitors into your customers, reduce costs, and get a higher return on investment.