Website operation is the base of the survival and sustainable development of the website operators

Website profit, is the site operator survival, sustainable development of the base. With the rapid development of the Internet, Web site profitability has been a general concern of webmaster issues, we are concerned about how to make the site profitable.

Because the site is not profitable means no foothold, long time not profitable, just burning money, often only face closure. As a website operation, in such a new, competitive internet e-commerce tide, a foothold or expand the site is the site to profit. This is vital. Therefore, the website operators are looking for ways to make their website profitable.

So, we see a lot of websites hanging the advertising of major advertisers, such as GG, Baidu, Ali mother, and so on, relying on advertisers to maintain the advertising costs to operate the site. is the current site, especially personal webmaster People's main access to income. The greater the number of visits, the higher the click rate of ads, the higher the income of AdSense.

Home Network General manager Mr. Zhang Fuxin's view is: to make the site profitable, using the site's own access to obtain advertising revenue although it is an effective way, but from a long-term point of view, the site is also to pay attention to the site's entity operations, relying on the site and the real estate operations to produce greater benefits.

The website operation mode is not the simple website itself, but must for the website to equip with the entity industry, has the entity industry, can drive the website operation efficiency, enhances the website profit, thus achieves the website and the entity mutually to complement, the website and the entity mutually wins the good situation. The pursuit of quality promotion, not for the pursuit of the form of the site, But to pursue the website and the entity substantial profit strong.

Therefore, Zhang always think: Web site operators to the site to profit, expand the scale of profitability, it is necessary to pay attention to the site and the organic combination of real estate enterprises. Only in this way, the site can withstand the test of Internet e-commerce, and often win. The website can truly embark on a virtuous track that can keep the profit, and can enhance the brand value of the entity enterprise.

according to the home network Web site operators successful experience, to make the site profitable, seize the opportunity to rely on the main quality of the entity brand, good corporate image of the entity, accurate website profitability positioning, forward-looking business decisions.

Home Product brand is the intangible assets of enterprises, but also the site to win the user trust of the blade. Compared with the traditional operation of the Web site is a new industry, is still not perfect, its consumption influence is not high, if there is no real enterprise and product brand support, consumers are difficult to purchase orders online. This is the current bottleneck of online marketing.

Plus a general website operator, only let the website's products enrich, it seems to be very rich, but overlooked the physical shop, product brand and after-sales service operability, in fact, consumers are also very clear, in some no entity product support on the site to buy home products are often not guaranteed. So, to retain consumers, Let consumers buy your products through the website, must have the relevant entity store and product brand for backing.

Zhang always think: in a variety of building materials home class site gradually formed, profitable competition is increasingly fierce today, the site and entity, entity and brand strategy is particularly important. Brand can keep people loyal and full trust, good home brand can convey the value of home business, culture and personality. The product brand is also an organic combination of website operation, will make the site has a higher credibility, so that users of the site's affinity to enhance. So willing to buy directly on the site.

Should say, now, the Internet Building Materials Home class website has entered the "Real brand and service competition" era, the light has the website is not enough, in the next few years, the website operator should work hard in the entity management and the brand modelling, the overall enhancement website visit quantity at the same time, enlarges the investment, the modelling entity Enterprise's brand image and the popularity. The development of the two should be carried out as an integrated development to win mutual benefit and complement each other.

No matter what form to take, the site to profit is the hard truth! To achieve the goal of Web site profitability, in addition to the site itself to enrich the product, but also need to strengthen the offline entity business operations, enhance product brand value. Only the all-round promotion, can form the complete website profit pattern.

With the integration of the site and entity-style operation of the increasingly mature and perfect, home network in many building materials industry sites stand out, the popularity of people, to achieve a considerable profit effect. At present, Zhang always pay more attention to how to expand the scale of Web site profitability, so that the home network of the "cake" to do more, so that consumers more satisfied with their services. Strengthen the website operation management, make the website, the entity shop, the product brand three achieves the dynamic equilibrium, thus the overall enhancement website profit environment adaptability, in the building Materials Profession website competition in an invincible position, continuously wins the bigger website profit effect.