Website operation: how to improve the website traffic conversion rate!

Source: Internet
Author: User
Is it a traffic guardian or a conversion rate innovator? Traffic is one of the criteria for measuring websites and can fully reflect the current situation of websites. However, if you want to increase the website traffic, you can ignore the traffic conversion process. I'm afraid

Is it a traffic guardian or a conversion rate innovator? Traffic is one of the criteria for measuring websites and can fully reflect the current situation of websites. However, if you want to increase the website traffic, you can ignore the traffic conversion process. I'm afraid the website will become a type of high traffic and low conversion rate. In this way, it will severely crack the confidence of website operators. Therefore, do not blindly pursue high traffic, but think too much about the conversion rate. High monetization capability, recognized by users. Since then, the main need is the accumulation of time, and the number of users will gradually increase. At this time, the website benefits should be a lot!

How can we improve this? How can users be satisfied? And so on. These column-related problems will really plague managers. If you want to shave your eyebrows together, I am afraid it will be an old one, and there will be no big highlights. For website managers in the early stage, they often have thoughts on this version. What about mature people? What kind of solution will there be? As the saying goes, I don't want to eat a fat man. Accumulation is the secret to success. Traffic is abstract and can focus on the number of Ip addresses and corresponding sources. In fact, the process of improving traffic monetization is an analysis process. What are the main steps? It can be divided into the following points:

1. understand the types of visiting users. This may be difficult to analyze. After all, the network is virtual and cannot clearly understand the other party's situation. Therefore, you can understand the website based on relevant tools such as business communication. This consultation process is particularly important. This section summarizes common questions of visitors and provides a detailed summary later.

2. analysis page access. The visitor will not browse the home page, but will consume the page accordingly. Instead, we will go deep into the lower-level sections of the web page to learn more detailed content. This row is captured by the statistics tool and recorded accordingly. This also tells us that users are interested in the content of that page. What managers need to do is to further improve the page content and improve user satisfaction. In other words, it can improve persuasiveness.

3. analyze the user access time. This can be fully explained to us. Whether the content of this page is helpful to the user. No one will read the entire article on a useless web page. On the contrary, the content you are interested in will take some time to understand. This clearly informs the website manager that the page needs to be corrected in a timely manner. This helps increase the weight of the website.

Conclusion: traffic is an indispensable factor, but can it be converted. This is a step to increase the efficiency of the website. Learn more about users and their needs. Gradually adding to the website is also a potential help link. The problem cannot be discovered only, but cannot be corrected in time. Empty talk theory is meaningless. The practical analysis is the help of traffic monetization!

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