Website overall design Baidu to website weight algorithm simple analysis

We often say that "content for the king, the chain for the emperor", in fact, this sentence basically tells us the site Baidu weight calculation method. It is necessary to have a good quality of content, readability and meet customer needs, and also to user experience, which is the overall design of the site requirements.

The higher the weight of the site in Baidu ranked the more forward, and is not necessarily PR high, or Baidu included many or snapshots of the latest on a certain ranking front. It needs a comprehensive assessment! Like Baidu search Henan + products, in our Zhengzhou side of the show is: Site A ranked fourth, on the number, snapshot, site location and so on are more than the first site (hereinafter referred to as Site B) better, but why the site B included less, less chain, snapshots lag behind, Site Home page is not the first to be ranked first?? This makes people ponder. Yes, the site's ranking is to evaluate the site, the site B is ranked well because of her friend chain number and stability, there is the layout of the page keywords do a good job, the content of good quality, user experience is better. So ranked in the site after it will be a lot in these links efforts! Fully enhance the weight of the site. Then we will analyze the next Baidu how to judge the weight of a website.

In fact, Baidu calculates the weight of the site method, mainly has the following two points:

　One, content, inner chain.

First of all, the content of this piece, mainly do: title,keywords,description, website layout, website architecture.

(1) Title: page titles, not more than 25 characters in length (that is, 50 characters). Title of the word before the higher the weight, if you want to focus on optimizing the keyword better. Title is best to write a sentence, so that he has readability, which is very helpful to optimization. The title should pay attention to avoid the problem of keyword accumulation.

(2) Keywords: key words, although the key words now Baidu is not very heavy, but the proposal to retain him, he is certainly useful place.

(3) Description, description, description do not like the title, you can put the title very good integration. The description of Baidu is not very heavy, but the description can play a role in attracting customers, the same thing, perhaps because you write a good description, you may have been recognized by customers.

(4) The website layout, this is very important, the website layout is good, is equal to inside the chain to do well. The layout of the site from the customer's point of view to layout, so that customers can get a good experience, do not allow customers to click on a few times, can not find their own things.

(5) website structure, which is to talk about the level of the site. such as: www. Xx.com/a/b/c/d/e/f/g/h.html, this is a few layers of structure? Many people would say 7 or 8 stories, which is actually wrong. If there is a link on the homepage of this page, then he is a layer of architecture; If you need to click one time to go to another page, then click on the link above to arrive, then this counts two layers. In short, is a sentence: you click on the home page to reach the minimum number of pages, click on how many times is a few layers of architecture.

　Second, outside the chain.

Outside the chain is a very important part of the weight of the site. In the site to do outside the chain of time, looking for the chain site with your site more relevant the better, in the search for links when trying to find the relevance of high (in addition to competitors outside the station). Here is a metaphor to the image of the description, a doctor to do beauty, is the other industry peers to do beauty doctor said that he is a good technical persuasive, or other ordinary people say she is a good technology useful? Of course, the former, the site's outside the chain is equivalent to a support for your people, the same people in the same industry must speak a higher portion. Here is a question, how do I judge the link with me to do the site his weight how? Some people say to see his PR, some people say look at his snapshots, some people say to see the keyword rankings ... These are not very accurate, these words can be used as a reference standard. PR high weight is not necessarily high, the site snapshots updated every day can not explain his high weight, snapshots and weights do not have a direct relationship, the keyword ranking good, also not necessarily high weight. What about his standards? Related domain (Baidu chain) more than 10,000, included also can, is the high weight of the site. (Of course, the industry is different, the standards included are not the same needs specific circumstances specific analysis)

The above is Baidu search caused by a site weight evaluation basis, do Baidu optimization friends understand these will be able to grasp the core of Baidu site optimization, the various types of industry sites are applicable!