Website SEO: How to diversify the external chain is how the layout of

Why do we say that the diversity of the chain, first we know what the role of the chain outside the chain is a voting role, search engine in order to prevent cheating at the same time in order to check the authority of the chain, so the search engine will pay attention to the diversity of the chain, if our external chain of all sources relatively very single, So it's easy to be identified by the search engine as cheating, because the uniqueness of the outer chain is easy to obtain, and the diversity of the chain if we want to cheat our cost is quite high, on the contrary, if our external chain diversity do relatively good, then our outside the chain of voting will be relatively better, Today to the webmaster to share our diversity of the outside of the chain exactly how to layout.

I. The positioning of the diversified external chain

First we want to achieve a variety of outside the chain, we want to make a positioning outside the chain.

1. Industry positioning

Before we said the content quality or content layout improvements are from the industry needs analysis, our external chain is also to start from the industry, if we from the industry point of view to consider outside the chain than we from the site itself from the perspective of the relatively easy to consider.

(1) User needs

We do the chain in the final analysis or to do the user needs, the demand is mainly to do two requirements, the first is the current page content quality requirements, in other words, a user search for a keyword or click a title into a content, then this content can solve the user search this keyword needs, This depends largely on the value of the content.

The ability to solve the user's search requirements is valuable content, only valuable pages can solve the demand, so we do a link page, the title must be able to participate in keyword ranking and meet user needs can attract users to click, otherwise the link page is worthless.

The second is the content page quality and the relevance of the link demand, that is, users read the content we provide, users will not click on the link we provide in the content, if we provide this link to the user is a demand, then he will inevitably click.

For example: Title: Where to find the complete set of Liu MV, then we list the contents of the Liu MV complete name is what and tell users in the cool dog can find the complete Liu MV, and we provide cool dog 2013 download address anchor text link, then users will click to download.

(2) Content blank

We first of our industry users of common needs are listed, and then we see which some areas exist gaps in our industry may have content blank, that is, users have demand but the industry's competitors have not done or do bad places.

For example: tourism website Industry tourism industry or the existence of content blank, for example, travel alone to find a guide is very difficult, we or a family to travel do not want to visit the group to find a guide, this is very difficult, because the travel agency is supporting services, if we put the tour guide list to a blog, including contact telephone, Common how to negotiate prices and so on notice, provide to the user, it is natural to stay on our links can be.

(3) Resource allocation

is mainly about our existing resources on hand, including our own blog, our resource site, the unique content we have in hand, and so on, we own and other competitors do not have the content for us is very important, because the user has the demand, we have and opponents do not then users will naturally come to our website , we put these content out to the major industry users focus on the platform to do outside the chain, so the diversity of the chain, not only to increase the vote, will lead more users.

2. Location of the website

The location of the site is mainly to say we are now the site of the outside chain to carry out an analysis, mainly to see our current site in the external chain, which some of the lack of, and then we go to compare our relatively good counterparts to do what some of the outside chain.

We first search our main keyword to the ranking on the first page of the site are listed, then use domain: Domain name way to search, we can see our competitor's website in which some of the pages left a plain text URL, we query his approximate text distribution, We simply use tables to manually count how many platforms they have, and then compare them to our own platforms. (as pictured)

　　

　　

We can tell from the chart that the breadth and depth of our external chain are worse than the previous competitors. Also can see our outside the chain source more diverse, our dissemination will be bigger, then our outside chain vote weight will be relative higher, if our outside chain source is very single, Even though our numbers are more than theirs, our links are much less extensive than theirs, so our voting weights are lower than theirs.

Second, the operation of the outside chain

1. Determine the publishing platform

Based on the above chart analysis and competitor differences after we determine the platform we release, and then go to the specific platform to find a few platform to publish the site.

2. Determination of the number of publications

We see the percentage difference between us and the competitor's chain, which is based on the difference between the platforms, and according to that percentage, we determine the number of posts we have and the number of accounts we have, and keep track of the data.

Summary: In doing the chain when we have to consider diversification, because the diversity of external chain sources than the single outside the chain to get the vote weight is high, such as the site (http://www.51shiyanji.net), tried to operate a multiplatform chain operation

, we analyze the diversity of the external chain of the same industry site, but also conducive to the external chain how we surpass our competitors, get better rankings than them.