Website sharing button re-design: How to make users like it

 

 

Most of today's websites are now added to the social sharing button feature, which is almost a proliferation trend of molecular formulas. The idea of these webmasters may be that users will be happy to share what they see on their websites with friends, families, or colleagues. These buttons, taking Facebook, Pin, G +, and Twitter as examples, provide users with a fast and seamless content sharing experience theoretically, it also helps Search Engine Optimization to some extent: link to your own website from other websites.

But frankly speaking, the above functions all depend on how your buttons are implemented, and they can also be very annoying-imagine you move your mouse to a blank space and a bunch of social sharing buttons will pop up. Several of my customers have tested the availability to find out how many users need this button. The final conclusion is that whether users share the content or not depends on the quality of the content and users' Internet habits.

I recently held a 500-person user experience seminar in molisboa, Australia. Both parties of the user experience and Interactive Design Group participated in the discussion. I asked both parties to raise their hand to express their opinions, in which of the following situations did everyone click the share key:

A share link provided by the Stock Agency website. A button is provided for sharing with your partners.

The travel website provides a vacation advertisement package for your friends to share.

An article about sharing user experience is provided for you to share with your peers.

You have seen a great online game. Are you sure you want to share it with your friends?

After reading a good book, do you want to share some of the highlights with your friends?

Whether to share a spoof picture to a friend on the Internet

The feedback from the participants proves our previous online survey results: targeted, serious, and commercial content. Most users choose to copy part of the text and URL in the email, this result is intuitively outlined, and a small number of users will click the "Email sharing" button to jump.

　　

 

On informative and entertaining websites, respondents are greatly changed: They give priority to social media sharing buttons, such as Facebook Share and Like, to Share pictures or photos they see.

　　

 

We also conducted a set of social button availability tests for a financial service company and retail travel agency. This is a qualitative research, but the test results are very consistent with our expectations. Interestingly, eight of the twelve travel sites said they may click Facebook's "Like" or send a vacation transaction page. But as the investigation goes deeper, only four of them will confirm that they have clicked Facebook's "Like" button or forwarded the website information.

Next, we will analyze the insurance products. Do users want to share their products with their families or mistresses? Fortunately, all respondents said they would use the social sharing button. One user concluded that "if only one person is interested, I will use the email button ." Another user said, "If I want to let people know about this product, I usually use email to share useful content ."

But what is the answer to search engine optimization? According to SEO Experts (at least I am not), these social sharing buttons are included in their ranking algorithms. This means that theoretically, the more your website content is shared, the higher the ranking in the search engine results.

However, there is still a problem unsolved: Is there a chicken first or an egg first? Dr. in his article "social information-driven traffic", Pete mentioned: whether Facebook's "Like" button imports page browsing, or the page content drives the "Like" button, or are there some complicated factors that drive the "Like" button and independent page traffic at the same time? No matter what the answer is, I finally found an interesting microblog in Smashing magazine: they removed the Facebook sharing button and the traffic increased. The reason is very simple. The articles that have been shared appear directly in the Facebook timeline of these people. This is the so-called "the traffic has to be borrowed.

　　

 

The following are the conclusions of the research data I obtained based on the sample survey. More surveys are required for further verification:

1. You need to balance the relationship between search engine optimization and user experience.

As a user researcher, I certainly prefer the importance of user experience. If users get a better experience, they are more likely to explore their own ways to share content.

2. Make all sharing procedures simple and convenient.

Long URLs are easy to lose byte during email sharing. Of course, there are short link tools available here, but such conditions are obviously not suitable for the majority of small white users.

I like the share buttons Under product images on the JC Penny website. Users can easily click them to represent FB, Twitter, and even printers. Many websites do not always place button teams, such as a long article, and share buttons at the bottom ......

　　

 

The product promotion method like "email recommendation reminder" is another commendable promotion method. This is what Aldi's product page does, allowing users to share and generate an intuitive email, this makes it easier for users who do not know how to copy and paste URLs.

　　

 

3. Make sure that your sharing button is exquisite and contextual

Only the share button appears in the appropriate place to ensure that this is where the user is willing to share, which is especially important for the product page. Do not distribute share buttons on every page of the website.

Related: do not expose other junk buttons to the whole website.

Don't let it appear at the beginning of the version. If you get some poor users to read a short segment before deciding whether to share it or not, heap all the buttons on your face is tantamount to letting users ignore them.

Amazon's social networks include a lot of sharing options, each of which is very delicate and clear, and users are eager to click.

　　

 

4. "focus on high-quality content and user experience ".

This is what a cool man has seen from 37 Singals. Although old, it has not yet expired, it can be used as a good conclusion.

Therefore, exercise caution when using the "please vote for me" button. This forced button is easy to dislike and adds a lot of irrelevant visual interference, and the website looks very ungraded. The actual conversion effect is still very suspicious. On the contrary, focus on content delivery improvements. If you do, people will naturally consider how to share it.

Via uxmag